The document summarizes how the media product uses, develops, and challenges conventions of real music magazines. It analyzed the front cover and contents page of NME magazine to identify codes and conventions. For its own indie/rock magazine called "Riff", it strived to follow conventions such as the masthead, coverlines, and sections on the contents page. However, it also challenged conventions by adding a second large photo on the cover and including a band index on the contents page. The document discusses each design decision and compares it to conventions from NME.