The combination of the main task and ancillary tasks is very effective. The music video features many shots related to the digipack and magazine advert, with a seaside theme and feel of a happy, playful singer represented in the advert and digipack. Both the digipack and advert depict seaside scenes and have a sense of mystery that ties in with themes in the music video. The front cover of the digipack is the same image as the advert to help the audience remember the album.