Evidence of planning and research
- 1. Forrest Smyth Unit G334: Advanced Portfolio in Media Production Log Evidence of Planning and Research What are some of the codes and conventions of this genre? (Eastenders 1985 – Present) Codes and conventions for soap opera’s - Strong Female Characters (Rebecca Feasey) - Cliff-hangers - Point of Call (this links towards the end of the trailer it shows the ident “BBC Eastenders) - Ident (This is continuity and consistency, this is a type of branding) - Female target audience (Middle age – Older women) - Binary Opposites (Leri Stouss) - Theme tune (Opening soundtrack) - Multi-stranded Narrative - Different themes throughout the Soap Opera (Love, Hate, Secrets, Conflict etc.) - Different storylines The soap opera genre can be categorized by the ‘Repeated’ (Steve Neale) elements of: - Theme tune - Point of call - Ident - Multi-stranded Narrative - Cliff-hangers Key information regarding this text: ‘The core values where set by the Royal charter and agreement’ – John Reith - Viewership: 5 million (5.1 – 5.7) - To address issues and entertainment - TV, Phones, Tablets, Computers, DVD, VOD Multi-stranded narrative is: Multiple story arcs that involve multiple characters, by the end of the series it all comes to a conclusion with the characters coming together. According to Rebecca Feasey in ‘Masculinity and Popular television’ (2007), the Soap Opera genre tends to focus on: ‘The home, the family, domestic tribulations and the strong woman and as such it has long been said to appeal to the female viewer’. What is the purpose of a trailer? The purpose of a trailer is to promote the product as well as informing the audience of the product.
- 2. Forrest Smyth What are the benefits of Multi-Platform promotion of a media text? - Branding opportunities - Increases product visibility - Ultimately, some form of convergence is important when promoting a text to the target audience