Extending your reach - strategies and tactics for growing lists
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Tim Watson discusses email marketing strategies, highlighting the importance of optimizing list growth through various tactics, including social media engagement and the use of incentives. The presentation covers methods to enhance existing email campaigns and encourages organizations to identify touchpoints for signups. Watson also emphasizes the need for effective communication to convert followers into email subscribers.
Extending your reach - strategies and tactics for growing lists
- 1. TIM WATSON Email Marketing Consultant
- 2. About me
- 3. Agenda • New growth opportunities • Improve what you’ve got • Group exercise • Closing remarks
- 4. $690 million
- 5. How they did it • Had a big list • Sent a lot of emails – See http://blog.emailexperience.org/blog/contributo rs-to-the-eec-blog/how-the-obama-campaign- succeeded-with-low-open-rates • Optimised through split testing – See http://www.zettasphere.com/lessons-from- obama-frankenstein-email-testing/
- 6. Getting over the subscribe hurdle www.emailvision.com Image credit: flickr fdecomite
- 7. Which of the following tactics is your organization using to drive email list growth?
- 8. Source: Emailvision Signup location on page
- 10. Transaction process - in or out?
- 11. Ensure the ask is seen
- 12. Strike at the right time www.emailvision.com
- 14. Blogs posts
- 15. Give idle fingers work
- 16. Simple works too
- 17. Reach out through partners Web sign ups with incentive 13% Social sign up 14% Online competitions 23% Friend get friend 2% Partnerships 28% Facebook Welcome 2% Facebook voting app 5% From online service 10% Events 3% Source: Lucky Voice & Emailvision
- 18. Social is helping with conversation
- 19. Turn conversation into conversion
- 21. Move followers and fans into email
- 26. What the social experts do
- 28. Social Connect
- 29. Improve what you’ve got Source: ContentVerve 31.54% more signups
- 30. Touch points exercise • List all touch points • How could each be used? • What would cause signup? Get more email marketing strategy and updates to your inbox TEXT GetTips and your email address to 84101 Texts at your normal network rate
- 31. What did you find?
- 34. Which touches to use? • Opportunity value • Right context • Complexity & cost • Data accuracy
- 35. If you want more… • Ask more often • Ask in more places • Ask more effectively Oliver asks for more
- 36. Questions? Connect and get answers – Tim Watson Twitter: @tawatson Email: [email protected] Web: http://www.zettasphere.com LinkedIn http://uk.linkedin.com/in/tawatson Get more email marketing strategy and updates to your inbox TEXT GetTips and your email address to 84101 Or visit http://www.zettasphere.com/signup/ Text messages at your normal network rate Text services thanks to world-text.com