Extension 2.0 Basics

Web 2.0 Basics For Youth Development Staff Amy Baker Program Resource Director UM Extension

Technology may be key 93% of youth (12-17) are online every day (Pew, 2007) Connecting with and relating to youth in ways they prefer may be key to keeping them involved and interested. Web 2.0 tools can also increase efficiency and reduce costs.

Topics Blogs Wikis RSS (Feeds) Podcasts Photo and Video Sharing Messaging Social Networking

Blogs: How you can use them Keep the community informed on what’s going on in your program. Share expertise related to your field. Build community among staff, volunteers, interns, etc.

Blogs: What you can do Ask your audience if they read any blogs, and if so, which ones and what do they like about them. Read and participate in blogs by colleagues

Wikis: How you can use them Wikis are good for almost any collaborative tasks. Create a Best Practices site for organizing youth field days Create an orientation manual for new staff or volunteers

Wiki: What you can do Use a wiki next time you are starting a collaborative, online document. Be part of the solution when you find something that could be corrected on any wiki

RSS (Feeds): How you can use them Feeds are primarily meant as a way to easily stay up-to-date Things that often have feeds: News sites Blogs Wikis Search results

RSS (Feeds): What you can do Subscribe to feeds to stay on top of news, blogs, grants opportunities Be aware of any sites you contribute to (blogs, wikis) that have RSS so you can encourage your audience/stakeholders to subscribe.

Podcasts: How you can use them Program marketing: record a spot that includes participant testimonials Increase engagement by podcasting a presentation. This allows absent participants, parents, and stakeholders to all be part of the conversation

Podcasts: What you can do Subscribe to relevant podcasts in your field Encourage your audience to subscribe to a podcast of interest to them (or play it for them) to enrich discussions on a topic

Images and Video Sharing: How you can use Really excellent for program marketing and recruitment

Image and Video Sharing: What you can do Upload photos to a site that is shareable to team members (Smug mug, Flickr) If you have a video camera, start recording some of your best events to increase interest by stakeholders and potential participants

Messaging: How you can use Communication with youth: many are more responsive to texting Communication with team: an instant message can be less intrusive than a phone call

Messaging: Examples Used in recruiting for U of M with high schoolers HealthPartners says it is the #1 way patients request appointment reminders and test results

Messaging: What you can do Have a youth show you how to do it on your phone On sign-up forms, add a question about whether participants would like to receive texts and if yes, what is cell #

Social Networking: How you can use Establish a simple programmatic presence for communications and marketing Stay in touch with current and past program participants

Social Networking: What you can do Become familiar with the terms of social networking: MySpace, Facebook, friending, status, etc. Create an account for yourself, just to see for yourself

Youth Online Be aware of which tools are better suited when participant privacy is an issue Become familiar with each tool’s access restrictions for creating private communities Be aware of the “new” digital divide—some youth have access to the web only at school and some sites may be blocked

Sources Youth Impact, A LEARNS Resource, Volume 2 http://www.nationalserviceresources.org/files/Youth-Impact-vol-2.pdf “ Teen Content Creators” Pew Internet and American Life Project http://pewresearch.org/pubs/670/teen-content-creators Extension 2.0 Curriculum

Extension 2.0 Basics

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Extension 2.0 Basics