Facebook for Business Owners
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The document outlines a comprehensive guide on using Facebook for business, covering topics such as personal profiles, privacy settings, friend lists, groups, and promotional tactics. It emphasizes the importance of creating a business page instead of using personal profiles and provides practical advice for engaging effectively with audiences. Additionally, it highlights Facebook's user demographics and encourages leveraging analytics and ads for marketing purposes.
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Facebook for Business Owners
- 1. Facebook for Business By Nick Armstrong -- IAmNickArmstrong.com -- @ImNickArmstrong Tuesday, April 12, 2011
- 2. I run WTF Marketing. I’m 25, live in Colorado and sometimes pretend to be Spock. I teach weekly classes on web marketing and volunteer at the Loveland SBDC. Tuesday, April 12, 2011
- 3. What are we covering? Personal Profiles Maximize Privacy Friend Lists Selective Exclusion Groups Pages Landing Pages Events Apps Analytics Promotion Facebook Ads Demographics Tuesday, April 12, 2011
- 4. Let’s Get Started Tuesday, April 12, 2011
- 5. Facebook 101 Not just for posting embarrassing photos and stalking anymore. We", okay. Maybe mostly stalking. Remember that until recently, Facebook was for co"ege students to find people to hook up with. Tuesday, April 12, 2011
- 6. Facebook by the Numbers If Facebook were a country, it would be the 3rd most populous in the world (~600k in 2011) behind China and India. Over 150 million are using Facebook mobile. Steve Kay / Jellybeans Tuesday, April 12, 2011
- 7. Facebook by the Numbers In short, everybody, and their mother, and their grandmother (including mine) are on Facebook. Scott Beale / Laughing Squid Tuesday, April 12, 2011
- 8. No, really... as of January 4, 2011 Female - 55% Male - 43.4% Aged 18 to 24 - 30.9% (fastest growing) Aged 35 to 54 - 27% Total US users - 147 million Source: Facebook Ads Data Scott Beale / Laughing Squid Tuesday, April 12, 2011
- 9. Personal Profiles Tuesday, April 12, 2011
- 10. What’s a Profile for? A Person. Not a Business. Seriously: using a Profile for your business will get you banned. Tuesday, April 12, 2011
- 11. Create an Account Don’t do this. Tuesday, April 12, 2011
- 12. Why Not? Do this. It’s a lot harder to get traction for your page with no personal profile. You may end up penniless and broke. This is OK too, but harder. Tuesday, April 12, 2011
- 13. Friend requests Messages News Feed Friend Requests Your profile Post an update Events Groups Comments and Likes Games and apps Find more friends The Home Screen Tuesday, April 12, 2011
- 14. Privacy Options Add/edit info Other info fields Avatar Remove post Your Profile Tuesday, April 12, 2011
- 15. Now What? Add in as much data as you are comfortable with. You can change privacy settings for each piece. Finding friends makes it easier to gain fans down the road. Don’t Friend people you don’t know. Upload a photo - use the same one as in your other profiles. Tuesday, April 12, 2011
- 16. Click here This appears Adding Info Tuesday, April 12, 2011
- 17. Uploading Your Photo Tuesday, April 12, 2011
- 18. What Happens When You Like Something Tuesday, April 12, 2011
- 19. Tagging Photos (and untagging) Tuesday, April 12, 2011
- 20. Important Lock down your privacy settings. Like, right now. Tuesday, April 12, 2011
- 21. First, Create Friend Lists Click on Account on the upper-right Click on “Edit Friends” Tuesday, April 12, 2011
- 22. Create a list Remove Friend Friend Lists Building a Friend List Tuesday, April 12, 2011
- 23. Click here This appears Pick a meaningful name Select some peeps Then click here. You can add/edit later! Tuesday, April 12, 2011
- 24. Friends Lists, Explained No notifications are sent when you add someone to a list. You can set individual privacy settings for each list. You can post something on your wall specifically for a list or exclude a list (even individuals). Tuesday, April 12, 2011
- 25. Friends Lists, Explained Some list ideas: Family You Like Family You Don’t Like Jerkfaces Liberals Conservatives Tries To Sell Me Stuff Tuesday, April 12, 2011
- 26. Mouse over This appears Click Add to a list Adding People to a List Tuesday, April 12, 2011
- 27. Accessing Privacy Settings Set up lists FIRST Click on Account on the upper-right Click on “Privacy Settings” Tuesday, April 12, 2011
- 28. Bad idea. My favorite Your Profile Tuesday, April 12, 2011
- 29. Tuesday, April 12, 2011
- 30. Most important setting anywhere, ever. Fix this now. Apps and Sharing Tuesday, April 12, 2011
- 31. Any application your friends add can see whatever is still checked in this box. By Default, Farmville knows your sexual orientation, what you look like, and where you like to shop. How do you feel about that? Tuesday, April 12, 2011
- 32. Block and Ignore Tuesday, April 12, 2011
- 33. Block Applications Tuesday, April 12, 2011
- 34. The actual setting: What the Public Sees Tuesday, April 12, 2011
- 35. Exclude lists/friends Write here Posting Something To Your Wall Tuesday, April 12, 2011
- 36. Publish to or exclude lists/friends Tuesday, April 12, 2011
- 37. Mouse over any post to see this X. You can mark things as spam, hide ads, block apps, and even unlike pages with it. You can also just hide the individual post or posts from that page/person/app in the future. Tuesday, April 12, 2011
- 38. Then Creating An Event Tuesday, April 12, 2011
- 39. Invite Friends Tuesday, April 12, 2011
- 40. Groups Tuesday, April 12, 2011
- 41. Groups: New and Improved In many ways groups may out-perform pages. Pages are very static, meant to disseminate information and brand your customers. Groups, on the other hand, are inherently social. Tuesday, April 12, 2011
- 42. Post documents and events Group Type Chat to group Groups have Members and Walls Tuesday, April 12, 2011
- 43. Modify notification settings Tuesday, April 12, 2011
- 44. Tuesday, April 12, 2011
- 45. A Note on Group Types Open: Members and Content visible Closed: Members visible, Content Hidden Secret: Members and Content Hidden Tuesday, April 12, 2011
- 46. Building a Business Page Tuesday, April 12, 2011
- 47. Step 1: Search for Coca-Cola. Click here. Step 3: Click here. Step 2: Scroll down. Tuesday, April 12, 2011
- 48. You’ve got choices! (you can change your mind later - they decide what info you enter) Tuesday, April 12, 2011
- 49. Build Your First Page Big Tips: Don’t blindly add everybody. Be engaging - not a bullhorn! Correct (square) logo format. Promote, but remember it’s not yours (Facebook belongs to Facebook). Get versed in the TOS. Tuesday, April 12, 2011
- 50. Reviving an Old Page? Tuesday, April 12, 2011
- 51. Add Info and Edit Your Settings Tuesday, April 12, 2011
- 52. Page Setup Restrict visibility with this setting Determine which tab people land on when first visiting here Tuesday, April 12, 2011
- 53. Enter Basic Business Info Tuesday, April 12, 2011
- 54. Separation of Interests? Tuesday, April 12, 2011
- 55. Upload a Logo (square!) Tuesday, April 12, 2011
- 56. Featured Likes and Owners Tuesday, April 12, 2011
- 57. Promotion (Badge is easiest) Tuesday, April 12, 2011
- 58. Adding Admins Tuesday, April 12, 2011
- 59. Adding and Removing App Tabs Tuesday, April 12, 2011
- 60. Creating Events Tuesday, April 12, 2011
- 61. Creating Events Tuesday, April 12, 2011
- 62. Using Facebook As Your Page Tuesday, April 12, 2011
- 63. Allows you to post on any page you’ve liked (as your business) Tuesday, April 12, 2011
- 64. Like Other Pages To Drive Traffic Tuesday, April 12, 2011
- 65. Import Your Blog Tuesday, April 12, 2011
- 66. Custom Landing Page This is much more difficult than it used to be. But, there’s an easy solution (it comes at a cost). Tuesday, April 12, 2011
- 67. The Easy Way: Pagemodo.com Tuesday, April 12, 2011
- 68. The Hard Way: Build a Custom App Tuesday, April 12, 2011
- 69. Remember this URL Create a 520px wide page on your web server Tuesday, April 12, 2011
- 70. Creating an App Visit www.facebook.com/ developers and click Allow. Click on “Set Up New App” Name your app and click Agree. Tuesday, April 12, 2011
- 71. Name your app, set your icons. Tuesday, April 12, 2011
- 72. Enter the URL of the page you created earlier here Enter up to 16 characters in the Tab Name, set the URL Tuesday, April 12, 2011
- 73. When You Save Settings Click Here Tuesday, April 12, 2011
- 74. Tuesday, April 12, 2011
- 75. Understanding Insights Tuesday, April 12, 2011
- 76. Meta Analytics Tuesday, April 12, 2011
- 77. Demographics: Marketable or Just Fun? Tuesday, April 12, 2011
- 78. Like Sources Tuesday, April 12, 2011
- 79. Find the Patterns in Usage Tuesday, April 12, 2011
- 80. Facebook Ads Tuesday, April 12, 2011
- 81. To Create An Ad Tuesday, April 12, 2011
- 82. Here’s the Cool Part... Tuesday, April 12, 2011
- 83. Thanks! Nick Armstrong IAmNickArmstrong.com @ImNickArmstrong Tuesday, April 12, 2011