FANSHOES Informational Packet
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Fanshoes, Inc. is a minority-owned footwear company based in Rochester, NY, founded in 2010, that aims to create comfortable and casual lines of footwear featuring officially licensed logos for the collegiate and global markets, including the FIFA World Cup. They emphasize socially responsible manufacturing practices, maintaining high-quality production standards in partnership with Fair Labor Association-certified facilities in Thailand. Fanshoes employs a multi-faceted distribution strategy, including their web-store and collegiate partnerships, while planning to expand to more colleges and professional sporting leagues globally.
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FANSHOES Informational Packet
- 1. 72 Cascade Dr, Bldg. 2 Rochester, NY 14614 (T) 585.469.0695 (W) www.myfanshoes.com FANSHOES 2009-2010 Informational Packet
- 2. 72 Cascade Dr, Bldg. 2 Rochester, NY 14614 (T) 585.469.0695 (W) www.myfanshoes.com How we started FANSHOES, Inc. is a footwear and apparel FANSHOES Inc. is a minority owned company based out of Rochester, NY. business in the state of New York with 6 Gabriel Ankamafio-Adjei, 30, (Ghanaian employees and looking to add more talent native) founded FANSHOES with Nicholas to its team as early as 2010. The response Rovisa, 23 (Rochester, NY native) and since FANSHOES products have launched Britton Nemecek, 23 (Syracuse, NY in the summer of 2009 has been great native). FANSHOES utilizes officially- from all ages due to the comfort of the licensed logo’s, mascots, emblems and product and the complimentary nature of colors of organizations such as high it to what the collegiate market presently schools, colleges, universities, pro-sports offers in fan products. teams and country teams to design and create our unique, comfortable, and casual Today, we hold seven collegiate licenses lines of footwear. We aspire to be the and are seeking FIFA official licensing for industry standard in spirited footwear. our World Cup line of FANSHOES. Gabriel Ankamafio-Adjei, moved to the U.S for college in 2001 after sojourning as a soccer player in the Danish division two league. As a fan of the beautiful game, his vision and goals align with the outlook from his two other partners which helped moved this company towards the direction of making products for the U.S collegiate market.
- 3. 72 Cascade Dr, Bldg. 2 Rochester, NY 14614 (T) 585.469.0695 (W) www.myfanshoes.com Manufacturing We have had the good luck of developing remains socially responsible. We aim to a solid and mutually beneficial partnership eliminate the stigma that comes with with our manufacturing facilities overseas. producing in Asian countries, and our Our manufacturing company, which is facility managers share the same vision. based in Thailand, has a positive When you carry FANSHOES, you can rest reputation for quality work and fair assured that each pair will be of the utmost practices, and produces name-brand quality and be fairly made. footwear lines. There are four facilities and We have attached a copy of our Fair Labor Association each provide us with the capability to registration certificate along with a copy of our Fair Labor produce 2,000+ pairs of FANSHOES an Code of Conduct at the end of this document. hour, for a total of 8,000+ pairs an hour. We have also recently lined up three more production facilities which will bring the grand total to seven. In the coming weeks, we should be able to provide 14,000+ pairs of FANSHOES an hour, depending on demand. We are a member of the Fair Labor Association and are working closely with them to ensure that our production facility
- 4. 72 Cascade Dr, Bldg. 2 Rochester, NY 14614 (T) 585.469.0695 (W) www.myfanshoes.com Distribution We have a multi-faceted approach to occur via this outlet, we feel that the selling via our channels with respect to the website traffic that we receive from linking three colleges for which we have to such a huge site is more valuable. produced FANSHOES. Those channels are: Considering it was free to carry our goods on this site, we feel it has and will Myfanshoes.com Web-Store continue to spread the FANSHOES brand Our web-store has been a successful name. selling tool because of social media. We utilize Facebook, Twitter, MySpace, Brick-and-Mortar Retail Storefronts LinkedIn, and other sites on a daily basis Brick-and-mortar retail storefronts seem to to help raise awareness of our brand. be a growing outlet for us as our brand Although our web-store isn’t our top grows. The nice thing about these places is producer at the moment, we feel it is a the ability to touch, feel, and try on the valuable part of our selling strategy now FANSHOES before purchasing. We are in and in the future. the process of developing POS displays to accompany our products at these places. Other Online Retailers We just began carrying our collegiate Presently, we are two locally-owned shops FANSHOES on Shoebuy.com, the largest in Tempe, Arizona and one in Starkville, online shoe retailer, with a different idea in Mississippi. We are seeking a larger, mind. Although we would like sales to
- 5. 72 Cascade Dr, Bldg. 2 Rochester, NY 14614 (T) 585.469.0695 (W) www.myfanshoes.com national retailer to carry our collegiate footwear line. Student Groups and Organizations Student groups and organizations are the most important part of our collegiate plan. These groups helped us make the most sales of all our distribution channels by bringing us on campus for events such as tailgates and homecoming. We plan on utilizing these on- campus groups and organizations more fully with a new and redesigned student brand manager program. So, as you can see, we have many different angles in play as far as our collegiate FANSHOES go, but we feel a different approach has to be taken with respect to the World CUP FANSHOES. That being said, we do not currently have a definitive distribution channel for our World Cup FANSHOES, but we are actively seeking retail outlets to carry them. We are going to continue to sell through our web-store, but we are confident that brick-and-mortar retail shops around the world would be the best fit for this product. We are actively entertaining different distribution options at this time. Below is a list of the benefits a retailer can • COST - Low wholesale price • FEEL - Comfortable and quality made product • UNIQUENESS - Only footwear line of its kind available • MARKET - All countries competing in the World Cup represented • COLLECTIBILITY - World Cup is once every 4 years, these shoes will be numbered and have the World Cup 2010 logo on it expect when carrying FANSHOES:
- 6. 72 Cascade Dr, Bldg. 2 Rochester, NY 14614 (T) 585.469.0695 (W) www.myfanshoes.com Goals FANSHOES is presently licensed with II.We are looking to work with major seven major U.S Colleges and Universities professional sporting leagues, such as and we are adding ten more top colleges EPL, SERIA A, La Ligue, NBA, MLB, NHL, and universities for our Spring 2010 NFL, UEFA Champions league, FIFA, launch. FANSHOES has a multi-tiered World Olympics and other professional concept with respect to our product lines. world sporting teams and events. I. We are working with major institutions Other European professional team in the U.S and around the world to products will be developed and launched create our unique footwear inspired by in 2011. FANSHOES is also targeting and adhering to the individual major world sporting event starting from institutions outlook and image. the 2010 World cup and other upcoming ones. See charts below: Aside from our World Cup line, FANSHOES will be launching its European soccer league line in the Summer of 2010 with potential teams in the Seria A, such as Roma, Sampdoria, Torino and others. 2010 Attendance 2011 Attendance FIFA world cup 7.5 million fans/26 5 European leagues 12 Million billion views Wimbledon Open 51100 Wimbledon Open 511000 U.S Open 75000 U.S Open 750000 French Open 450000 Australian Open 600000 Rugby World Cup 2.3 Million
- 7. 72 Cascade Dr, Bldg. 2 Rochester, NY 14614 (T) 585.469.0695 (W) www.myfanshoes.com FANSHOES Fair Labor Code of Conduct Forced Labor: There shall not be any use of forced labor, whether in the form of prison labor, indentured labor, bonded labor or otherwise. Child Labor: No person shall be employed at an age younger than 15 (or 14 where the law of the country of manufacture* allows) or younger than the age for completing compulsory education in the country of manufacture where such age is higher than 15. Harassment or Abuse: Every employee shall be treated with respect and dignity. No employee shall be subject to any physical, sexual, psychological or verbal harassment or abuse. Nondiscrimination: No person shall be subject to any discrimination in employment, including hiring, salary, benefits, advancement, discipline, termination or retirement, on the basis of gender, race, religion, age, disability, sexual orientation, nationality, political opinion, or social or ethnic origin. Health and Safety: Employers shall provide a safe and healthy working environment to prevent accidents and injury to health arising out of, linked with, or occurring in the course of work or as a result of the operation of employer facilities. Freedom of Association and Collective Bargaining: Employers shall recognize and respect the right of employees to freedom of association and collective bargaining. Wages and Benefits: Employers recognize that wages are essential to meeting employees’ basic needs. Employers shall pay employees, as a floor, at least the minimum wage required by local law or the prevailing industry wage, whichever is higher, and shall provide legally mandated benefits.
- 8. 72 Cascade Dr, Bldg. 2 Rochester, NY 14614 (T) 585.469.0695 (W) www.myfanshoes.com Hours of Work: Except in extraordinary business circumstances, employees shall (i) not be required to work more than the lesser of (a) 48 hours per week and 12 hours overtime or (b) the limits on regular and overtime hours allowed by the law of the country of manufacture or, where the laws of such country do not limit the hours of work, the regular work week in such country plus 12 hours overtime and (ii) be entitled to at least one day off in every seven day period. Overtime Compensation: In addition to their compensation for regular hours of work, employees shall be compensated for overtime hours at such premium rate as is legally required in the country of manufacture or, in those countries where such laws do not exist, at a rate at least equal to their regular hourly compensation rate.
- 9. 72 Cascade Dr, Bldg. 2 Rochester, NY 14614 (T) 585.469.0695 (W) www.myfanshoes.com Fair Labor Association 1707 L St NW Suite 200 Washington, DC 20036 Registration Confirmation This is to confirm that FANSHOES is registered with the Fair Labor Association as a Category C licensee with expiration date on December 31, 2009 Company Name: FANSHOES Address: 72 Cascade Dr. Bldg. 2 City, State: Rochester, NY Country: US Contact Name: Nicholas Rovisa Email: [email protected] Tel: 585 2339007 Fax: Website: www.myfanshoes.com FLA affiliation level as of May 28, 2009: Category C licensee Member ID: 3329 * Note that registrations occur annually. A company’s status is also dependent on fulfillment of other procedural requirements. For more information or for company’s most recent status, please check the FLA website at www.fairlabor.org or contact the FLA directly.
- 10. 72 Cascade Dr, Bldg. 2 Rochester, NY 14614 (T) 585.469.0695 (W) www.myfanshoes.com Ready to take the next step? Our order form is located on the following pages for your convenience. Please print out the order form, fill out order details and send it to: FANSHOES, Inc 72 Cascade Dr, Bldg 2 Rochester, NY 14614
- 11. 72 Cascade Dr, Bldg. 2 Rochester, NY 14614 (T) 585.469.0695 (W) www.myfanshoes.com Order Form Customer PO No. Customer Account # Customer Account Name 72 Cascade Dr., Bldg. 2 Ship to address Rochester, NY 14614 Name________________________________________ [email protected] 585.469.0695 Address_______________________ Phone__________ City______________________State____Zip_________ Order Date Ship Date Bill to address Name________________________________________ Address_______________________ Phone__________ City______________________State____Zip_________ FIFA World Cup FANSHOES - MSRP $_______ Available Sizes STYLE DESCRIPTION WHSL W5 W6 W7 W8 W9 M8 M9 M10 M11 M12 Units $Total Madjer Algeria $14 Fennecs90 Algeria $14 HandofGod Argentina $14 SkyBlue78 Argentina $14 Canarytide Australia $14 Roos74 Australia $14 Pele77 Brazil $14 Samba58 Brazil $14 Mooh-Milla Cameroon $14 Indomitable84 Cameroon $14 Sanz62 Chile $14 Roja Chile $14 Tist Denmark $14 Banden Denmark $14 Alf England $14 Wembly66 England $14 Les Zizou France $14 Coq98 France $14 Dieeleven Germany $14 Diemanns54 Germany $14
- 12. 72 Cascade Dr, Bldg. 2 Rochester, NY 14614 (T) 585.469.0695 (W) www.myfanshoes.com Order Form STYLE DESCRIPTION WHSL W5 W6 W7 W8 W9 M8 M9 M10 M11 M12 Units $Total BlackStars1965 Ghana $14 BlackStars63 Ghana $14 Helenic Greece $14 Girogos Greece $14 Pavon Honduras $14 Amado Honduras $14 Azure06 Italy $14 Calcio34 Italy $14 LesDrog Ivory Coast $14 LesElephants92 Ivory Coast $14 Colorflavor Jamaica* $14 Boltmania Jamaica* $14 Ihara Japan $14 Daihyo Japan $14 Bravo Mexico $14 Marquee Mexico $14 DenCruif Netherlands $14 DenMasters Netherlands $14 Coveny New Zealand $14 Tazmanian New Zealand $14 Naija Nigeria $14 Mathematical Nigeria $14 Redbrigade North Korea $14 Chol North Korea $14 Les Chilavert Paraguay $14 Gua53 Paraguay $14 1Figo Portugal $14 RuiCosta Portugal $14 Beli Serbia $14 Plavi Serbia $14 Bratislava Slovakia $14 Repre Slovakia $14
- 13. 72 Cascade Dr, Bldg. 2 Rochester, NY 14614 (T) 585.469.0695 (W) www.myfanshoes.com Order Form STYLE DESCRIPTION WHSL W5 W6 W7 W8 W9 M8 M9 M10 M11 M12 Units $Total Slovenia $14 Slovenia $14 Soweto South Africa $14 Madiba South Africa $14 Jeonsa South Korea $14 Cha South Korea $14 Adoni Spain $14 Redfury Spain $14 Squadra Switzerland $14 Lanati Switzerland $14 Forlan Uruguay $14 Recoba Uruguay $14 Spangle USA $14 Yanks30 USA $14 *Did not qualify FANSHOES Order Total $ World Cup FANSHOES are now available in kid sizes upon request! The wholesale price for kid sizing is $12 per pair. Please let us know if you are interested in kid-sized pairs and we will send you the order form. Please contact Gabriel Ankamafio-Adjei at [email protected] or 585-469-0695 for payment details. Thank you for your order!
- 14. 72 Cascade Dr, Bldg. 2 Rochester, NY 14614 (T) 585.469.0695 (W) www.myfanshoes.com Thank you for taking the time to read our informational packet. Please refer any questions, comments or concerns to Gabriel Ankamafio-Adjei at: (T) 585.469.0695 (E) [email protected] We are looking forward to a successful partnership for the upcoming 2010 FIFA World Cup.