Rida Munir Butt
Saba Ijaz
Misbah Bahadur
centreformediaandcommunicationstudies
universityofGujrat
Definition:
“A special article in a newspaper, magazine
or a part of television, radio broadcast that
deals with
a particular subject”.
What is Feature?
A feature is a creative, sometimes
subjective article, designed
primarily to entertain and to inform
readers about an event, situation,
and any aspect of life.
Elements of above statement
• Creativity:
• Subjectivity:
• Entertainment
• Informative
• Imperishable
So feature stories are:
• Feature stories are popular content
elements of newspapers, magazines,
blogs, websites, newsletter, TV
broadcast and other media.
• Feature stories are journalistic
researched, description, colorful,
thoughtful reflective through about
original ideas.
Feature writing
Feature writing
• Are factual and require reporting
• May or may not be timely.
• The form and style must be according to
the contents and purpose
• Have novelty leads
• Mention keynotes in the opening
sentences
• Feature stories cover topic in-depth
• doesn’t mean to report recent breaking
news
• Features are generally longer
• penetrates deeper in the subject.
Feature Writing
• Does not have to be written in the
inverted pyramid format
• Written to hook the reader and draw
them into the story
Feature writing
Feature writing
• Human interest story:
• Personal experience feature:
• Character Sketch or Profile:
• Service feature or “how to”:
• Historical Features:
• Behind the scenes:
• Seasonal Themes:
• Developmental feature:
• Featurettes
• Travel stories
Feature writing
Feature writing
Feature writing
• Features are not only
restricted to print media
• There are also found audio
and video features
Sources of feature
• Personalities
• Commemorations
• Social and cultural sources
• Science and technology
• History
• Psychological factors
• Investigative stories
• Policies
• Electronic
• Social subjects
• Expositional and
instructional
Feature writing
….
• Efficiently composed information
• Fact based
• Keen observation and interest
• Consider the demand of reader
• Entertain and inform as well
• Written off-the-cuff
• Divergence
• Human interest
• Lead must be impressive
• Positive approach
• Critical view of topic
• Form and content must be suitable to
topic
• Literary touch
• Style
• Defined conclusion
• Be visual
• Brainstorm idea
• What’s the purpose?
• Research the topic.
• Grab the reader’s attention
• Keep that attention
• Leave an impression.
• Topic
• Who are your readers?
• What do your readers already know?
• What do your readers need to know?
• Write a theme for your story.
Choosing the Theme
• Has the story been done before?
• Is the story of interest to the audience?
• Does the story have holding power
(emotional appeal)?
• What makes the story worthy of being
reported?
• The theme answers the question, "So
what?"
• The “So What” paragraph
• Usually in the third or fourth paragraph
• Explains the reason the story is being
written
Writing the Lead
• A summary may not be the best lead
• A lead block of one or two paragraphs often begins a
feature
• Rather than put the news elements of the story in the
lead, the feature writer uses the first two or three
paragraphs to set a mood, to arouse readers, to
invite them inside
Body of the Feature
• Provides vital information while it
educates, entertains, and emotionally
ties an audience to the subject
• Important components include:
– Background information
– The “thread” of the story
– Dialogue
– Voice
Background Information
• A paragraph or two of background
should be placed high in the story to
bring the audience up to date
Background Information
• A paragraph or two of background
should be placed high in the story to
bring the audience up to date
The “Thread” of the
Story
• Connect the beginning, body and conclusion of the
story
• Because a feature generally runs longer than a news
story, it is effective to weave a thread throughout the
story, which connects the lead to the body and to the
conclusion
• This thread can be a single person, an event or a
thing, and it usually highlights the theme
Dialogue
• May be used to keep a story moving
• In feature reporting, it must be accurate
• Can give readers strong mental images
and keep them attached to the writing
and to the story’s key players
Establish A Voice
• The "signature" or personal style of
each writer
• Voice is the personality of the writer and
can be used to inject color, tone, and
subtle emotional commentary into the
story.
• Voice should be used subtly
Wrapping it Up
• The ending will wrap up the story and
come back to the lead, often with a
quotation or a surprising climax.
• Often, a feature ends where the lead
started, with a single person or event.
•Writing is a process
•Writing requires discipline
• writing is building
Finally … sit down and
write……….   
That’s what all we have …….
03/11/2012 Feature writing

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Feature writing

  • 1. Rida Munir Butt Saba Ijaz Misbah Bahadur centreformediaandcommunicationstudies universityofGujrat
  • 2. Definition: “A special article in a newspaper, magazine or a part of television, radio broadcast that deals with a particular subject”.
  • 3. What is Feature? A feature is a creative, sometimes subjective article, designed primarily to entertain and to inform readers about an event, situation, and any aspect of life.
  • 4. Elements of above statement • Creativity: • Subjectivity: • Entertainment • Informative • Imperishable
  • 5. So feature stories are: • Feature stories are popular content elements of newspapers, magazines, blogs, websites, newsletter, TV broadcast and other media.
  • 6. • Feature stories are journalistic researched, description, colorful, thoughtful reflective through about original ideas.
  • 9. • Are factual and require reporting • May or may not be timely. • The form and style must be according to the contents and purpose • Have novelty leads
  • 10. • Mention keynotes in the opening sentences • Feature stories cover topic in-depth • doesn’t mean to report recent breaking news • Features are generally longer • penetrates deeper in the subject.
  • 11. Feature Writing • Does not have to be written in the inverted pyramid format • Written to hook the reader and draw them into the story
  • 14. • Human interest story: • Personal experience feature: • Character Sketch or Profile: • Service feature or “how to”: • Historical Features:
  • 15. • Behind the scenes: • Seasonal Themes: • Developmental feature: • Featurettes • Travel stories
  • 19. • Features are not only restricted to print media • There are also found audio and video features
  • 20. Sources of feature • Personalities • Commemorations
  • 21. • Social and cultural sources • Science and technology
  • 22. • History • Psychological factors • Investigative stories • Policies • Electronic • Social subjects
  • 25. …. • Efficiently composed information • Fact based • Keen observation and interest • Consider the demand of reader • Entertain and inform as well • Written off-the-cuff • Divergence • Human interest
  • 26. • Lead must be impressive • Positive approach • Critical view of topic • Form and content must be suitable to topic • Literary touch • Style • Defined conclusion • Be visual
  • 27. • Brainstorm idea • What’s the purpose? • Research the topic. • Grab the reader’s attention • Keep that attention • Leave an impression.
  • 28. • Topic • Who are your readers? • What do your readers already know? • What do your readers need to know? • Write a theme for your story.
  • 29. Choosing the Theme • Has the story been done before? • Is the story of interest to the audience? • Does the story have holding power (emotional appeal)? • What makes the story worthy of being reported? • The theme answers the question, "So what?"
  • 30. • The “So What” paragraph • Usually in the third or fourth paragraph • Explains the reason the story is being written
  • 31. Writing the Lead • A summary may not be the best lead • A lead block of one or two paragraphs often begins a feature • Rather than put the news elements of the story in the lead, the feature writer uses the first two or three paragraphs to set a mood, to arouse readers, to invite them inside
  • 32. Body of the Feature • Provides vital information while it educates, entertains, and emotionally ties an audience to the subject • Important components include: – Background information – The “thread” of the story – Dialogue – Voice
  • 33. Background Information • A paragraph or two of background should be placed high in the story to bring the audience up to date
  • 34. Background Information • A paragraph or two of background should be placed high in the story to bring the audience up to date
  • 35. The “Thread” of the Story • Connect the beginning, body and conclusion of the story • Because a feature generally runs longer than a news story, it is effective to weave a thread throughout the story, which connects the lead to the body and to the conclusion • This thread can be a single person, an event or a thing, and it usually highlights the theme
  • 36. Dialogue • May be used to keep a story moving • In feature reporting, it must be accurate • Can give readers strong mental images and keep them attached to the writing and to the story’s key players
  • 37. Establish A Voice • The "signature" or personal style of each writer • Voice is the personality of the writer and can be used to inject color, tone, and subtle emotional commentary into the story. • Voice should be used subtly
  • 38. Wrapping it Up • The ending will wrap up the story and come back to the lead, often with a quotation or a surprising climax. • Often, a feature ends where the lead started, with a single person or event.
  • 39. •Writing is a process •Writing requires discipline • writing is building Finally … sit down and write……….   
  • 40. That’s what all we have ……. 03/11/2012 Feature writing