Alvaro Soto presented on a concept for product designers to utilize ambient data sources like sound as the informational basis for design decisions and formal aspects of objects. This allows for programmable complexity and flexibility without increased costs. Designers can work in an explicit yet flexible manner by being open to algorithmic exploration and variation rather than predefined shapes. New techniques are needed to achieve cost-effective design iteration and complexity using these data-driven and computationally-inspired approaches to small-scale local production.