The Growing Trend Towards Full-Funnel Marketing - FinanceConnect Hong Kong
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The document discusses the growing trend of full-funnel marketing on LinkedIn. Full-funnel marketing allows companies to engage with professionals at every stage of the marketing funnel through various LinkedIn products. These products include onsite display, network display, sponsored updates, sponsored InMail, and lead accelerator. Companies can also measure the relevance of their marketing efforts and track results across the full funnel.
The Growing Trend Towards Full-Funnel Marketing - FinanceConnect Hong Kong
- 2. The Growing Trend Towards Full-Funnel Marketing Olivier Legrand APAC Head of Marketing Solutions LinkedIn
- 3. - Jeff Weiner, CEO Photo
- 4. - Jeff Weiner, CEO All the world’s professionally relevant knowledge resides in the minds of our members
- 5. Piyush Gupta Group Chief Executive Officer at DBS Bank 20,986 Followers Sir Martin Sorrell Founder and CEO of WPP 191,312 Followers Influencer content YOU Title Company Followers Richard Branson Founder at Virgin Group 7,613,062 Followers Larry Fink Chairman and CEO at BlackRock 436,694 Followers Mike Smith Chief Executive Officer at ANZ 107, 104 Followers
- 9. Be The Most Effective Platform For Marketers to Engage With Professionals
- 10. The only full-funnel professional platform Onsite Display Network Display Sponsored Updates Sponsored InMail Lead Accelerator Full-funnel analytics & reporting products that impact every stage of your funnel and get results
- 13. Be Relevant On and Off Desktop
- 15. Be Relevant to Known and Anonymous Audiences, Wherever They Travel Online
- 17. WEEK 1 MESSAGE WEEK 2 MESSAGE WEEK 3 MESSAGE
- 20. THE RELEVANCE IMPERATIVE RELATIONSHIPS + RESULTS