One Million Jobs - Finding drama
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The document outlines how to identify and solve customer problems, termed 'drama,' by using a structured approach. It suggests using a 'drama tool' to list key issues faced by consumers and encourages solution-seeking through research and product improvement. A focus is placed on enhancing existing products by 20%, which is considered faster, easier, and cost-effective.
One Million Jobs - Finding drama
- 1. What is a problem? 1. Drama Why is it important? A customer pays money for a product or service that solves their drama.
- 2. Finding Drama - The Drama Tool Ask yourself - “What products or services have caused me drama over the past two weeks?” Areas to consider Waste - excess of something Efficiency- there is an easier way to do something Poor quality - something constantly breaks Affordability - too expensive Skills match - hard to do something Time - takes too long
- 3. Finding Solutions 1. Make a list of ‘key words’ that describe each Drama e.g. “Hair band falls off exercising” 2. Google those ‘keywords’, research the first page 3. List the products that people need to solve the Drama 4. Pick the 2 products that are most interesting for you Remember For a microenterprise, improving an existing product is faster, easier & low cost.
- 4. Research 1. Pick a product that is interesting 2. Brainstorm all the ways that people might search for the product in Google (key words) 3. Google those key words to learn about competitors - Fill out the BiB Canvas 4. Use the Drama Tool to ask yourself Qs about the competitors product - could you improve the existing product by a small amount (20%)? Why is 20% Important? Its faster, easier and low cost to copy 80% of what a competitor does and improve 20% to make it unique