First Impression Rehab: Design Physiology Tips to Boost Conversion

Editor's Notes

• #2: Image: http://bigbackground.com/wp-content/uploads/ktzbulkwallpaper-1433160217/Eye-Vitamins-Blue.jpg
• #5: Image src: https://www.reddit.com/r/Cutouts Reference: First Impressions Matter: The Importance of Great Visual Design http://j.mp/1s7oy7S - ConversionXL, Nov 2012 Original Source: http://www.theguardian.com/science/2006/aug/23/usnews.internationalnews It takes only one tenth of a second for us to make up our minds about people. Princeton University, in the US, said. They found that people made judgements about the attractiveness, likeability, trustworthiness, competence and aggressiveness of other people after looking at their faces for 100 milliseconds.
• #8: Image src: https://www.reddit.com/r/Cutouts Reference: First Impressions Matter: The Importance of Great Visual Design http://j.mp/1s7oy7S - ConversionXL, Nov 2012 Original Source: http://www.theguardian.com/science/2006/aug/23/usnews.internationalnews It takes only one tenth of a second for us to make up our minds about people. Princeton University, in the US, said. They found that people made judgements about the attractiveness, likeability, trustworthiness, competence and aggressiveness of other people after looking at their faces for 100 milliseconds.
• #9: http://e.fastcompany.net/multisite_files/fastcompany/poster/2014/12/3040131-poster-p-1-the-fastest-animal-on-earth-is-not-a-cheetah.jpg
• #10: http://blog.hubspot.com/marketing/decrease-website-bounce-rate-infographic
• #11: http://white.net/blog/avinash-kaushik-they-came-they-puked-they-left/
• #12: http://pixbim.com/wp-content/uploads/2014/07/funny-farewell-pics.jpg
• #14: http://www.coloribus.com/adsarchive/tv-commercials/the-partnership-at-drugfreeorg-rehab-16280505/
• #17: https://fatejacketx.wordpress.com/category/media/page/2/
• #26: http://www.immediateentourage.com/ie/wp-content/uploads/2010/12/
• #30: <iframe width="1280" height="720" src="https://www.youtube.com/embed/ZU7ylC7WeaQ?rel=0&amp;controls=0&amp;showinfo=0" frameborder="0" allowfullscreen></iframe>
• #33: http://josreuser.wordpress.com/
• #35: http://sephora.com
• #38: http://williamsonoma.com
• #39: Example site: MidwestDental.com
• #44: http://hellobar.com
• #45: http://ce.campaigns.uwec.edu/foot-care-nurse-training/
• #49: http://www.ufunk.net/en/design/psychology-of-color/ http://bluewave-pet-sitter-login.weebly.com/blog/color-psychology-marketing
• #50: http://dot-color.com/2013/07/16/how-much-color-gamut-do-displays-really-need-part-2-how-we-perceive-color/
• #51: http://dot-color.com/2013/07/16/how-much-color-gamut-do-displays-really-need-part-2-how-we-perceive-color/
• #52: http://en.wikipedia.org/wiki/Optical_illusion
• #53: http://www.drtylndry.com/beyonce-mrs-carter/
• #55: http://en.wikipedia.org/wiki/Optical_illusion
• #59: Image: http://hetras.wordpress.com/2013/02/15/is-your-future-hotel-key-already-in-your-pocket/
• #64: Img: http://www.clker.com/clipart-eye-4.html Article: http://www.sciencedaily.com/releases/2011/01/110110103737.htm The study was conducted by researchers at University Paris Descartes, New York University's Department of Psychology, and Ludwig-Maximilian University in Munich
• #67: http://ingenexdigital.com/create-tracking-url/
• #70: http://pinterest.com/pin/114349278011328159/ Lemon landing page example with a reserved, complementary color for the call-to-action button.
• #71: http://pinterest.com/pin/114349278011328159/ Lemon landing page example with a reserved, complementary color for the call-to-action button.
• #72: Only one complementary CTA color instance s/b visible on-screen at a time. (Remove or downplay others as needed.) Note: CTA color is NOT equal to site link color.
• #74: *only one primary cTA per page. Only one complementary CTA color instance visible on-screen at a time.
• #79: http://signup.hootsuite.com/na-eng-social-media-management/?mkwid=snqU3WA4Q_dc&pcrid=42293042374&pkw=social%20media%20software&pmt=e&gclid=CjwKEAjws5CrBRD8ze702_2dyjYSJAAAJK9ysn0Eq5FnVYwRfr9lOMJaEKsauCaTnEO3se6iAGaVWxoCyQvw_wcB
• #96: http://en.wikipedia.org/wiki/Optical_illusion
• #97: http://seopressor.com/blog/how-to-quickly-fix-these-11-major-blogging-mistakes/
• #98: https://whichtestwon.com/test/does-button-color-matter-on-mobile/
• #103: http://www.immediateentourage.com/ie/wp-content/uploads/2010/12/
• #104: http://pixgood.com/bouncer-doorman.html
• #105: https://www.google.com/search?q=define:bounce+rate
• #106: https://www.google.com/search?q=define:bounce+rate
• #111: https://insidethelifeofmoi.wordpress.com/2014/08/07/a-day-trip-to-the-botox-clinic-the-new-normality/
• #112: Image src: https://www.reddit.com/r/Cutouts Reference: First Impressions Matter: The Importance of Great Visual Design http://j.mp/1s7oy7S - ConversionXL, Nov 2012 Original Source: http://www.theguardian.com/science/2006/aug/23/usnews.internationalnews It takes only one tenth of a second for us to make up our minds about people. Princeton University, in the US, said. They found that people made judgements about the attractiveness, likeability, trustworthiness, competence and aggressiveness of other people after looking at their faces for 100 milliseconds.
• #117: http://www.linkedin.com/profile/view?id=36979992&trk=tab_pro Image credit: http://www.opt-imaging.com/