Flash for Blackberry, iPhone and Android

Flash for Blackberry, Android and iPhone Todd Marks President & CEO Mindgrub Technologies LLC [email_address] Vince Buscemi VP Operations Mindgrub Technologies LLC [email_address]

Flash for Blackberry, Android and iPhone Latest Updates about Flash for Blackberry Android iPhone History of The Flash Lite Player Supported Platforms Content Distribution Device Central Device Testing

News – October 2009, Adobe Max At Adobe's worldwide developer conference, Max, Adobe Systems Incorporated with partner Research In Motion (RIM) announced their progress in bringing Flash support to BlackBerry devices.

News – November 2009, Blackberry Developers Conference Adobe will be introducing new features in the next version of Adobe Creative Suite that will enable designers and developers to create BlackBerry smartphone optimized graphics quickly and efficiently The industry-leading Adobe Dreamweaver will feature new enhancements to enable web designers to create BlackBerry smartphone websites and widgets RIM and Adobe will be working together to improve the integration between Adobe Creative Suite and the BlackBerry® Java® Plug-in for Eclipse®, so the collaboration process between designers and developers, using their respective industry-standard tools, will be greatly improved RIM and Adobe will be collaborating to enable other key components of the Flash Platform, including optimizing Adobe AIR® for BlackBerry smartphone use cases

News – February 2010, Mobile World Conference Blackberry reiterates support for Adobe Air and Adobe Flash Player 10 Blackberry introduces their new Browser utilizing Webkit NOTES Webkit is the open source web browser API, utilized by Adobe AIR, Safari Natively supports Flash Player 10 and Adobe AIR. Verizon has the exclusive rights to many a BlackBerry, including the upcoming Storm 2 and Curve 2

At the Mobile World Congress in Barcelona, Adobe has unveiled AIR and Flash 10.1 for Android, both of which should arrive in the first half of 2010. NOTES Will only be supported Cortex A8 processors or greater (Droid and Nexus One) A version of Flash Lite Player will bridge the gap News – February 2010, Mobile World Conference

Breaking News – (April, 2010) Adobe® Flash® Professional CS5 will include a Packager for iPhone that will let you publish ActionScript 3 projects to run as native applications for iPhone. These applications can be delivered to iPhone users through the Apple App Store.*

More Breaking News – April 8, 2010 3.3.1 — Applications may only use Documented APIs in the manner prescribed by Apple and must not use or call any private APIs. Applications must be originally written in Objective-C, C, C++, or JavaScript as executed by the iPhone OS WebKit engine, and only code written in C, C++, and Objective-C may compile and directly link against the Documented APIs (e.g., Applications that link to Documented APIs through an intermediary translation or compatibility layer or tool are prohibited).

What is the Flash (Lite) Player?

What is the Flash (Lite) Player? C++, Objective C iPhone J2ME Blackberry, Android BREW (most Verizon) Series 40/Symbian Series 60 Nokia .NET / Windows Mobile HTML / JavaScript Palm Pre Flash Lite Adobe Flash Player for multiple mobile and devices

What is Flash (Lite)? Adobe Flash Player specifically created for Mobile phones Consumer electronic devices PDAs It’s for devices with constraints such as slower CPU less memory other limitations found on portables Cross-Platform Flash runs across several different desktops and mobile devices

What Can Flash Lite Be Used For? • Animation • Casual Games • Mobile Browser Based Flash Applications (not iPhone) • Mobile User Interfaces • Standalone Applications • Rich Media (images, sound, video) Content • Device specific screensavers and wallpapers

Flash Lite Support (Adobe.com) Nokia World’s leading mobile device maker integrates Adobe Flash Lite into its browser to provide best-in-class mobile browsing experience on broad range of products Sony Ericsson Mobile Communications Sony Ericsson’s Project Capuchin bridges the gap between Adobe Flash Lite and Java ME platforms, paving the way for powerful mobile applications with great experiences Opera Software Leading browser company leverages Adobe Flash Lite software to revolutionize the Internet browsing experience for tens of millions of mobile and device

Supported Platforms • Handset Platforms Nokia Series 40, Series 60 Verizon Wireless BREW devices Motorola • Other Portable Device Platforms Windows Mobile 5 iRiver Portable Media Players Chumby PSP

Content Distribution File Formats: .swf .sis (Symbian Installers), .CAB (Windows Mobile) Delivery Methods: Distribute through WebServers Adobe Flash Cast Verizon, i‐mode (NTT DoCoMo, others) Aggregators (Handango, Fun Mobility, Iguana Mobile) Contentn Providers (Smashing Content, Fun Mobility, Atom Films) Nokia Content Discoverer Adobe Flash Lite Exchange OTA, email, URL, bluetooth, etc.

Device Central Shows Flash Lite Player Support per phone Library of Supported Devices and design dimensions Integrates with many CS4 products: Photoshop, Illustrator, Flash, Dreamweaver After Effects , Premiere Pro, Captivate Allows you to test your Adobe Mobile Content

New Features of Device Central CS4 Device Profile Libraries: Local and Online Snapshots Network Bandwidth Testing Projects Tasks Automated Testing Device Central SDK

Snapshots Static Screen Shots Video Capture Static Images Capture Video Interaction Exports to .PNG’s in HTML Exports to .MOV (QuickTime) Sharing Prototypes/Mockups Sharing Demos

Network Panel allows developer to … Monitor bandwidth of app Simulate network conditions REMEMBER…. Data charges (per KB) Not always unlimited plans Network is not always available Network is not always reliable!

Local vs. Online Libraries Local Library Online Library Device Profiles on drive Device Profiles online

Automated Testing Test multiple Target Handsets automatically Record and Playback Pre-defined “Scripts”

Device Central SDK Supported by Device Central CS4 Very similar to idea of .JSFL Build your own Custom Tasks (“Plug‐in”) Share your Plug‐ins Plug‐ins can help streamline work processes Download the SDK: http://www.adobe.com/devnet/devicecentral/

On Device vs. Off-Device Testing “ ON DEVICE” Physical Device “ Remote Device” Mobile Complete Nokia Remote Device Access SDKs (via OEM) Device Central CS3/CS4 “ OFF DEVICE” SDKs (via OEM) Device Central CS3/CS4

Why Use Off-Device Testing Not Cost Effective, Would have to purchase several phones Time Consuming to port to phone for testing Tedious Process

Flash Lite Mobile Challenges • Slow to Blackberry, Android iPhone • Screen (Size, Pixel Depth) • Limited Memory • Performance/CPU Speed • Device Fragmentation Bandwidth Security Connectivity Data Input • Distribution and Deployment

Conclusion Adobe Device Central CS4 Great Library of device player support and dimensions Saves Valuable testing time Flash Lite Pre-installed on Millions of Devices Improves workflow to develop for mobile devices Is essential to effective produce Flash applications for mobile devices

Todd Marks President & CEO Mindgrub Technologies LLC [email_address] Vince Buscemi VP Operations Mindgrub Technologies LLC [email_address] Questions? ( www.mindgrub.com/NAB ) ( www.twitter.com/mindgrub )

References Say HELLO to ADOBE DEVICE CENTRAL CS4, November 24, 2008, Scott Janousek – Hooken Mobile Flash on Mobile Devices, An Introduction to Flash Lite, March 15, 2007, Scott Janousek http://www.adobe.com/products/flashlite/

Flash for Blackberry, iPhone and Android

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