Flogs allows users to import events from their favorite calendars directly into their personal calendar accounts. It uses a unique synchronization technique to automatically keep calendars up to date across different platforms like Windows, iOS, and Android. An AHL hockey club used Flogs to service their fans, keep them informed of schedule changes, and create a new communication channel by adding links and promotional messages across their website and social media. This resulted in a new way for the club to closely connect with fans and members.