This study focused on optimizing the formulation and process conditions for producing phalahari muffins using sweet potato flour to reduce wheat dependency and enhance food diversification. The optimal formulation included 35g sweet potato flour, 20g sugar, and 15g butter, with a baking time of 30 minutes at 180°C. Sensory evaluations indicated high acceptance of the muffins, which demonstrated beneficial textural and nutritional properties thanks to the inclusion of sweet potato.