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Full business-plan (4)
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- 3. COMPANY OVERVIEW • NameOrganicfood.com • Type Online Shop, Retailer, Supplier • Established 2018 • Mission We are in the food industry to ensure organic fresh food items for customer with a reasonable price. We believe in quality rather then quantity • Vision Reaching a top position in the market by creating some job opportunity and customers satisfaction • Management 5 • Location Uttara 13 (Super Shop at Dokkhinkhan) • Contact [email protected] 880-02-9257048, 9252745-46 3
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- 5. OUR PRODUCTS OVERVIEW 5 •Vegetables • Eggs • Milk • Chicken • Fish etc Target customer • The busy schedules people who rarely have time to go to market to their daily buying’s. Product Source • Vegetable-Kachkura, Dokkhinkhan • Eggs, milk, chicken- Gazipur, Kalialoir • Fish and meat - Kachkuna, Dokkhinkhan • Mangoes - Rajshahi
- 6. MANAGEMENT TEAM • Calculationsand Collections Ria Mahjabin and Parves • Marketing & Advertising Rifat • In Store Management Tusher • Customer Interactions Tarikul 6
- 7. LEGAL STATUS ANDOWNERSHIP • Partnership Business: Owned by 5 partners • All partners share equal rights and responsibilities in connection with management of the business. • Any individual partner can bind the entire group to a legal obligation. • Each individual partner assumes full responsibility for all of the business's debts and obligations. 7
- 8. SPECIAL FEATURES OFOUR BUSINESS • They can order from online or using our app. • They can pay cash on delivery or use credit cards. • We will ensure timely delivery of our products. 8
- 9. MARKET ANALYSIS 1. TargetMarket and Market Segmentation: Uttara, Dhaka residential area. Every class of people specially bachelors, newly married couple, middle aged people 2. Competitors Analysis: Chaldal.com(initially) Agora, Shopno, Mina Bazar (When we will start selling in our Own shop) 9
- 10. INDUSTRY ANALYSIS • Threatsof new entrants High • Threats of substitute products Low • Rivalry among Competitors High • Bargaining Power of Buyers High • Bargaining power of Suppliers Low 10
- 11. MARKETING PLAN 1.Content Marketing: •Make the website ready increase more traffic in our website. • posting images, videos, infographics. • The contents will be based on What are their interests? How old are they? What content will be useful to them? 11
- 12. CONTINUOUS… 2. Social MediaMarketing: • We will use: We will use: Facebook, Some components of social marketing to let the customer know about our products. • Google Ads, Static ads on online newspaper sites. 12
- 13. CONTINUOUS… 3.Word Of MouthMarketing: Word-of- Mouth Marketing is the passing of information from person to person by oral communication. Process of WOM Marketing : • Make a survey on our target customers • Talk with them about the importance of organic and fresh food • We will tell them how we will ensure our product quality and maintain organism 13
- 14. PRODUCT, PRICE ANDDISTRIBUTION • Product Vegetables, chicken, egg, milk fish, meat, fruits • Price Cost-based pricing and competitor- based pricing • Distribution Home delivery system We will charge very little for home delivery service 14
- 15. PROMOTION ACTIVITIES • Postdaily content on Facebook page. • Use Images of our products When Posting to Facebook • Will increase exposure of our communities with social buttons. • Will invest in an Infographic of our website. • Will create micro content to attract more customers. • Will arrange several programs to promote our company name and raise awareness about organic food. • will experiment with different titles in our blog posts. 15
- 16. PRICING STRICTURE OFOUR PRODUCT SN Vegetable product price 1 Onion 1kg 32 tk 2 Red Tomatto 1 kg 30 Tk 3 Potato New, red potato 1kg 18 /24 tk 4 Round Lemon 4pc 24 tk 5 Round Bringzals 1kg 60 tk 6 Spinach (palong shakh) 1 bundle 10 tk 7 Dhonia Pata 100 grm 10 tk 8 Cauliflower each pc 30 tk 9 Flat beans 1 kg 40tk 10 Chilli 1 Kg 60 tk SN Fish Price 1 Rui Fish 1.5 kg 400 tk 2 Catla 1.3 grm 465 tk 3 Deshi pangas 1.5 kg 220 tk 4 Koi fish after cutting 800 grm 210 tk 5 Telapia 1 kg 120 tk 16
- 17. Seri al Meat, chicken Price 1Beef bone in 1 kg 480 tk 2 Beef boneless 1 kg 680 tk 3 Chicken cock skein off 600n grm 250 tk 4 Whole broiler chicken skein off 1 kg 240 tk 5 Chicken boneless brest 1 kg 390 tk 6 whole deshi chicken skein off 550 grm 340 tk SN Fruats ,Eggs Milk Price 1 Mango Different varieties 1 kg 50-70 tk 2 Guava 1 kg 140 tk 3 Paka pepe 1 kg 125 tk 4 milk 1 ltr 80 tk 5 Egg per pcs 7 tk 17
- 18. OPERATIONS PLAN • Location:Uttara, Dokkhinkhan • Facilities and equipment: 1. Equipment 2. Staff facilities 3. Personal Health and Hygiene 4. Waste Management 5. Transport 18
- 19. CONTINUOUS… 1. General Approachto Operation: 1. Food safety for retail stores 2. Responsibility 3. Traceability 4. Transparency 5. Emergency 6. Prevention & Co-operation 19 2. Food safety management and hygiene practices: 1. Walls and partitions 2. Doors 3. Drainage systems 4. Temperature control 5. Ventilation 6. Lighting 7. Power backup
- 20. DESIGN AND DEVELOPMENT 1.Productdevelopment 2.Market development 3.Organizational development 20
- 21. PRO FORMA INCOMESTATEMENT AND BALANCE SHEET Month 1 Sales: Total Sales 25000 Costs: Cost of sales: Fuel For Car Wages 1500 800 Gross Profit: 22700 Expenses: Marketing: Website Search Engine Publication Flyers & Posters Other marketing Total Marketing General and Administrative: Parts for repair Cell Phone Other G&A expense Total G&A expense Depreciation: Transport vehicle 1500 1200 600 1000 300 4600 800 1000 1200 3000 1500 Total Costs: 9100 21
- 22. Assets Liabilities andOwner's Equity Cash 15,000 Current Liabilities 1,000 Inventory 40,000 Loans and Long-term Liabilities 500000 Prepaid expense 5000 Accrued Expenses 5000 Furniture & Fixtures 200000 Owner's Equity 300000 Purchase van 200000 Office equipment 300000 Intangible assets 44000 Total Assets 806000 Total Liabilities and Owner's Equity 806000 22
- 23. CONCLUSION 1. At theend we can say this business idea seems realistic to us that’s why we have chosen this business plan. 2. For our business our products items are easily available. We have already talked suppliers they informed are us they are ready to supply us those products we are going to sell. 3. We are confident that if we can arrange proper finding for our business and manage it properly we will be successful. 23
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