Game UX Summit '17: Challenges of Evaluating Player Cognition & Emotion
Download as PDF, PPTX4 likes1,487 views
The presentation discusses the challenges of evaluating cognitive and emotional factors in game user experience, emphasizing a scientific and iterative UX design approach. Eight key challenges are identified, including inducing player emotions and measuring VR immersion. The speaker also offers design guidelines for immersive VR games and promotes their upcoming book on games user research.
More Related Content
Similar to Game UX Summit '17: Challenges of Evaluating Player Cognition & Emotion (20)
Game UX Summit '17: Challenges of Evaluating Player Cognition & Emotion
- 1. GAME UX SUMMIT ’17 #GAMEUXSUMMIT ‘17 / TORONTO Challenges of Evaluating Player Cognition & Emotion Lennart Nacke | @acagamic Associate Professor, University of Waterloo
- 2. #GAMEUXSUMMIT ‘17 / TORONTO § Associate Professor, Games User Research § Ph.D. in Game Development, Keyword: Fun § Director of the HCI Games Group at the University of Waterloo § Ask me about SWaGUR WHO AM I?
- 3. #GAMEUXSUMMIT ‘17 / TORONTO
- 4. #GAMEUXSUMMIT ‘17 / TORONTO § Discuss core challenges of evaluating cognitive and emotional factors of Game UX § Raise awareness of using a scientific, iterative UX design approach § Show some examples of our work WHY AM I HERE?
- 5. #GAMEUXSUMMIT ‘17 / TORONTO 1. Understanding cognition, affect, emotion 2. Eight challenges of user research in this field Overview
- 6. #GAMEUXSUMMIT ‘17 / TORONTO
- 7. #GAMEUXSUMMIT ‘17 / TORONTO Cognition Affect
- 8. #GAMEUXSUMMIT ‘17 / TORONTO
- 9. #GAMEUXSUMMIT ‘17 / TORONTO EMOTION
- 10. #GAMEUXSUMMIT ‘17 / TORONTO Experiencing and interpreting novel information may cause neurophysiological pleasure
- 11. #GAMEUXSUMMIT ‘17 / TORONTO
- 12. #GAMEUXSUMMIT ‘17 / TORONTO Gamers are a little more complicated to read…
- 13. #GAMEUXSUMMIT ‘17 / TORONTO
- 14. #GAMEUXSUMMIT ‘17 / TORONTO CHALLENGE 1: Inducing player emotions
- 15. #GAMEUXSUMMIT ‘17 / TORONTO
- 16. #GAMEUXSUMMIT ‘17 / TORONTO
- 17. #GAMEUXSUMMIT ‘17 / TORONTO
- 18. #GAMEUXSUMMIT ‘17 / TORONTO CHALLENGE 2: Real-time processing of human factors
- 19. #GAMEUXSUMMIT ‘17 / TORONTO 1 9 PHYSIOLOGICAL DATA Common measures include skin conductance level, EEG, EMG,,and heart rate. PHYSIOLOGICAL MEASURES
- 20. #GAMEUXSUMMIT ‘17 / TORONTO CHALLENGE 3: Visualizing complex high-density data
- 21. #GAMEUXSUMMIT ‘17 / TORONTO
- 22. #GAMEUXSUMMIT ‘17 / TORONTO CHALLENGE 4: Personalizing the player experience Gustavo F. Tondello, Rina R. Wehbe, Lisa Diamond, Marc Busch, Andrzej Marczewski, and Lennart E. Nacke. 2016. The Gamification User Types Hexad Scale. Proceedings of the 2016 Annual Symposium on Computer-Human Interaction in Play - CHI PLAY ’16, ACM. http://doi.org/10.1145/2967934.2968082
- 23. #GAMEUXSUMMIT ‘17 / TORONTO BrainHex (from Chris Bateman)
- 24. #GAMEUXSUMMIT ‘17 / TORONTO CHALLENGE 5: Representing all facets of UX Source: Peter Morville
- 25. #GAMEUXSUMMIT ‘17 / TORONTO
- 26. #GAMEUXSUMMIT ‘17 / TORONTO CHALLENGE 6: Picking the right measures
- 27. #GAMEUXSUMMIT ‘17 / TORONTO CHALLENGE 7: Measuring how and what we learn
- 28. #GAMEUXSUMMIT ‘17 / TORONTO CHALLENGE 8: Evaluating VR immersion Source: Neurable.com
- 29. #GAMEUXSUMMIT ‘17 / TORONTO
- 30. #GAMEUXSUMMIT ‘17 / TORONTO
- 31. #GAMEUXSUMMIT ‘17 / TORONTO Design Guidelines for Immersive VR Games 1. Audio Feedback is generally important but visual senses are more prominent in VR and more important to design for 2. Avoid forced camera movements when porting PC titles to VR 3. Limit play session time for gamepad-based VR navigation and consider game design that can accommodate players that need a break 4. Design for exploration in VR gameplay, the sensory experience is more important than progression in gameplay
- 32. #GAMEUXSUMMIT ‘17 / TORONTO 1. Inducing player emotions 2. Real-time processing of human factors 3. Visualizing complex high-density data 4. Personalizing the player experience 8 Challenges 5. Representing all facets of UX 6. Picking the right measures 7. Measuring learning 8. Evaluating VR immersion
- 33. #GAMEUXSUMMIT ‘17 / TORONTO Contact Me THANK YOU FOR YOUR ATTENTION TODAY HCI Games Group, University of Waterloo, Ontario, Canada Thank you to Katja Rogers, Joe Tu, Andrew Cen for the videos P.S. Buy our new book: Games User Research (Oxford University Press), pre-orders coming January 2018 P H O N E (+1) 519-888-4567 x38251 E M A I L [email protected] W E B S I T E www.hcigames.com