![Ignore
the
Pitch
Coach
Wisdom:
“Start
with
the
problem”
“Tell
a
story”
“Explain
your
solu8on”
“Show
a
big
market”
“Here’s
the
perfect
template”
[
These
will
not
get
you
to
Wow!
]](https://image.slidesharecdn.com/gettingtowowcsm-151024173921-lva1-app6891/85/Getting-to-Wow-Bill-Riechert-15-320.jpg)
Getting to Wow - Bill Riechert
- 1. GETTING TO Crafting a Compelling Summary of Your Value Proposition Bill Reichert ž Managing Director ž Garage Technology Ventures
- 2. You have 20 seconds . . . Or go home. To be COMPELLING !!
- 4. 4! ! An effective communicator engages three body parts:! ! ! !
- 8. 8! ! Which is most important?! ! ! !
- 10. ”CoolCo is a dynamic startup company that has developed a revoluBonary technology that is going to disrupt our $56 billion industry. Our team has over 45 years of combined experience, and we have three patents pending. We project that our curve-‐jumping, paradigm-‐shiNing soluBon will blah blah blah . . .“
- 11. “We use a 2048 Diffie-‐Hellman key exchange and 256 bit triple DES to provide impenetrable encrypBon for IoT devices.”
- 12. Huh ??
- 13. YOU
- 15. Ignore the Pitch Coach Wisdom: “Start with the problem” “Tell a story” “Explain your solu8on” “Show a big market” “Here’s the perfect template” [ These will not get you to Wow! ]
- 16. BE CLEAR What do you do? BE CREDIBLE Can we believe you? BE COMPELLING How much be_er are you? How are you different?
- 17. When do you need to Wow? Pitching to investors Talking to customers Schmoozing at events PosBng updates RecruiBng employees Looking for strategic partners Sending out emails On your website Leaving voice mails Press releases, markeBng materials Team training ALL THE TIME!
- 18. Model for crafting your WOW! 1 DESCRIPTION What do you do be_er than anyone?
- 19. Model for crafting your WOW! 2 BENEFIT What compelling benefit do you offer to whom?
- 20. Model for crafting your WOW! 3 DIFFERENTIATION How are you different?
- 21. Model for crafting your WOW! 1 2 3
- 22. G E T T I N G T O W O W A L T E R N A T I V E A P P R O A C H E S ALTERNATIVE APPROACHES
- 23. T e l l a S T O R Y P a i n t a P I C T U R E Imagine if . . .
- 25. Drop a really big name
- 31. E N G A G I N G P R E S E N T A T I O N S T H A T T E L L S T O R I E S W I T H O U T C O M E S P O W E R P O I N T P R E Z I F I L M V I D E O T R A N S M E D I A
- 32. The Art of Startup Finance Online course at Kauffman Founders School Resources for Entrepreneurs h_p://www.entrepreneurship.org/Founders-‐School/The-‐Art-‐of-‐Startup-‐Finance.aspx
- 33. For quesBons, comments, or slides [email protected] @billreichert R E S O U R C E S F O R E N T R E P R E N E U R S . Garage website: http://www.garage.com w w w . g a r a g e . c o m