Global giving workshop sept 2017
Global giving workshop sept 2017
GlobalGiving is the first and largest
global crowdfunding community
that connects nonprofits, donors,
and companies in nearly every
country around the world. We make
it possible for local organizations to
access the funding, tools, training,
and support they need to become
more effective and make our world
a better place.
Global giving workshop sept 2017
Mari Kuraishi + Dennis
Whittle
The GlobalGiving Foundation is
a US 501(c)3 registered non-profit. As a
501(c)3 charity, donations are tax-
deductible to the full extent of US law.
GlobalGiving UK is a registered
Charity in the UK and can avail UK Gift
Aid.
GlobalGiving has a four-star
rating from Charity
Navigator and is a BBB
Accredited Charity.
G L O B A L G I V I N G I N D I A
INDIA
536
3,446
Indian Donors
13.3M
Dollars
200+
Indian Nonprofits
-
500,000.00
1,000,000.00
1,500,000.00
2,000,000.00
2,500,000.00
3,000,000.00
2004-2006 2007-2009 2010-2012 2013 2014 2015
Market Place Managed $
Global giving workshop sept 2017
The First online platform to respond to
the Chennai Floods
C A S E S T U D Y
Years Dollars Raised Donors Projects
F E AT U R E S + B E N E F I T S
International
Donor Base
Bonus Prizes Tools + Training
Reputation +
Visibility
Safe + Efficient
Platform
Corporate
Partnerships
Fundraiser
Pages
Mobile
Giving
Customer
Service
Mobile friendly
website
GlobalGiving
marketing
GlobalGiving
USA/UK
Raising a specific amount of money from
individuals for a specific project in a specified timeframe
Global giving workshop sept 2017
Global giving workshop sept 2017
• Digital technology has transformed what it means
• Digital tools help you build your supporter base
• People now want engagement – involve them
• The crowd provides credibility for your work
• Data is more easily captured to build a relationship
• Do you have a project you want to raise
money for?
• Do you have team buy in?
• Are you willing to invest the time
required?
• Would you give your own money to the
project?
• Willing to ask your friends to give?
• What do you want to happen
afterwards?
• Do you need support or you can do it
on your own?
Agenda
Who are we?
Why online fundraising?
How to ‘Crowdfund?’
Using Social Media to crowdfund
Features and Benefits of joining GlobalGiving
How to support a nonprofit to sign up onto GlobalGiving
What makes a campaign
successful?
• Sense of urgency – clear
goals & deadlines
• Programmatic need
• Incentives
Global giving workshop sept 2017
Global giving workshop sept 2017
Global giving workshop sept 2017
W H AT I S A S M A R T G O A L ?
Specific
Measurable
Action-Oriented
Realistic
Time-Bound
Your goal should be Specific
NOT SPECIFIC
• Raise $10,000
• Have 100 donors
• Increase “followers” to 35,000
SPECIFIC
• Raise more funds
• Engage more donors
• Have more “followers”
Your goal should be Measurable
NOT MEASURABLE
• Increase subscribers by 50%
• Raise Rs. 3,50,000
• Acquire 25 new recurring donors
MEASURABLE
• Have more email subscribers
• Raise a part of our budget
• Increase recurring donors
Your goal should be Action-Oriented
NOT ACTION-ORIENTED
• Increase number of hospital
beds by a 100.
• 35 Facebook followers share our
fundraising campaign post
• Accrue an NPS score of 25 for
donor satisfaction
ACTION-ORIENTED
• Increase number of patients
treated
• Create a viral Facebook post
• Make donors happy
Your goal should be Realistic
NOT REALISTIC
• Raise $10,000
• 44% of our subscribers open our
emails
• Get 25 new donors
REALISTIC
• Raise $10,000,000
• Have 100% of our subscribers
open our emails
• Get one new donor
Your goal should be Time-Bound
NOT TIME-BOUND
• Raise $15,000 by Dec 31
• Get 25 new donors during the
Year-End Campaign
• Acquire 600 new Facebook fans
by end of Q3
TIME-BOUND
• Raise $15,000 asap
• Get 25 new donors soon
• Get to 600 Facebook fans some
day
SMART is… Specific Measurable
Action-Oriented Realistic Time-Bound
W H Y S E T S M A R T G O A L S ?
• Provide focus,
direction, and
accountability
• Allow for milestone
checks and
strategic pivots
• Make for better calls-
to-action to donors
Global giving workshop sept 2017
Global giving workshop sept 2017
Stories are powerful.
How to tell great
Stories for change
45
B U I L D I N G B L O C K S O F A S T O R Y
Stories should contain a
single, compelling character
that is relatable to the
audience and who is
comfortable relaying
specific details, memories
and experiences.
An Effective
Character
Stories should show—rather
than tell—the audience about
the character’s transformation,
using rich details and featuring
the character’s own voice,
without jargon.
Stories should chronicle
something that happens—an
experience, a journey, a
transformation, a discovery.
Stories should convey
emotions that move people
to act, and marry these with
clear, easy-to-find pathways
to get them to those
desired actions.
Action-Oriented
Emotions
Global giving workshop sept 2017
Global giving workshop sept 2017
Consider a Video
A C T I V I T Y
1. Goals
2. Timelines – Deadline
3. Your one pager
• Your Story
• How will the donation be utilized? Use relatability
Global giving workshop sept 2017
Global giving workshop sept 2017
You have to MAKE your crowd work for you
You cannot simply JOIN a crowd
C R E A M O S
GlobalGiving Accelerator Graduate
W H O I S I N Y O U R N E T W O R K ?
Family Friends Colleagues
Neighbors
Community
Leaders
Previous Donors
Global giving workshop sept 2017
• Board members
• Diaspora
• Local Business owners
• Leaders in the industry
• Religious Institutions
• Community Foundations
• Alumni
• Volunteers
• Far-Flung-Folks
Prospective and current donors Advocates for your project
W H O I S A F U N D R A I S I N G A D V O C AT E ?
They build trust in your organization from their networks, bring
in new supporters, and act as your brand ambassadors.
Fundraising Advocates are part of your fundraising team and
help you to expand your network and reach your goals!
are individuals who
become part of your fundraising team
Expand your network of donors by identifying these individuals that can serve as strong brand
ambassadors for your organization and have large networks of their own.
1. Map your current + potential network of supporters
2. Engage a few key supporters to become Fundraising Advocates
3. Give them the tools to succeed
4. Show appreciation!
They have a
large network of
friends, family,
etc.
They are
passionate and
positive about
your cause and
interested in
your work.
They know
your story and
can act as
brand
ambassadors.
You are
comfortable
asking them
to help.
They have the
time and
willingness to
work.
Global giving workshop sept 2017
Global giving workshop sept 2017
Global giving workshop sept 2017
Global giving workshop sept 2017
A C T I V I T Y
Global giving workshop sept 2017
Start Strong
Global giving workshop sept 2017
77
78
Global giving workshop sept 2017
80
Global giving workshop sept 2017
Prepare to Share
Global giving workshop sept 2017
84
Global giving workshop sept 2017
Don’t make this about you; its about the
donor!
Don’t forget to do your research
Do not use this as an appeal – its about
starting a relationship.
Follow up right away
Tell your donors about the impact of their
donation
Offer ways for them to stay involved
Make it personal
Global giving workshop sept 2017
88
Analyze Your Results
Global giving workshop sept 2017
90
A C T I V I T Y
•
•
•
Agenda
Who are we?
Why online fundraising?
How to ‘Crowdfund?’
Using Facebook to crowdfund
Features and Benefits of joining GlobalGiving
How to support a nonprofit to sign up onto GlobalGiving
P O S T S + A N A L Y S E S + B O O S T I N G
Global giving workshop sept 2017
Global giving workshop sept 2017
*Source : Waggener Edstorm
97
98
99
• Lets keep things in perspective
• It’s about the Community you serve
• Its about the stakeholders who are supporting you
Agenda
Who are we?
Why online fundraising?
How to ‘Crowdfund?’
Using Social Media to crowdfund
Features and Benefits of joining GlobalGiving
How to join GlobalGiving
How to Join
T H E G L O B A L G I V I N G A C C E L E R AT O R
Global giving workshop sept 2017
The Accelerator is a time-bound fundraising campaign that will lead
an organization to become a full-time partner on GlobalGiving once
they have raised $5,000 from 40 donors! It’s designed to support
organizations to succeed in crowdfunding through 1-on-1 support,
online trainings, and great tools!
For the three weeks prior to
the Accelerator,
GlobalGiving provides
online trainings sessions,
calls, and email support to
help you succeed.
GlobalGiving
support
Our Accelerator Facebook
community of participants,
GlobalGiving staff, and past
graduates work hard to
help others succeed.
Community
Support
Go to the GlobalGiving
website and start your
application. We’ll ask you
for some organization
documents.
After your application has
been approved by our
vetting team, post a project
to get ready to fundraise.
Join one of GlobalGiving’s
Accelerator fundraising
campaigns to raise $5,000
from 40 donors to become a
full time partner!
S U B M I T Y O U R A P P L I C AT I O N
The deadline for the next
Accelerator is October 20th 2017
Program Materials Letter of Reference Certificate of
Government
Registration
Founding
Document
Financial
Documents
Disbursement
Information
P O S T A P R O J E C T
Global giving workshop sept 2017
PA R T I C I PAT E I N T H E A C C E L E R AT O R
Global giving workshop sept 2017
Module 1 - SMART goals
Module 2 - Storytelling +
Calendar planning
Module 3 - Network Mapping +
Advocates
Module 4 - Social Media + Email
Marketing
Global giving workshop sept 2017
$5,000+
Dollars
40+
Donors
We’ll provide matching
funds and bonus prizes
W H AT H A P P E N S A F T E R ?
You become a full-time community member on GlobalGiving!
Press release about
your success Promotional Toolkit
Featured in a
GlobalGiving
newsletter
Featured on
GlobalGiving social
media
Certificate of
completion
Access to
GlobalGiving’s
whole platform!
• Donor management +
communication tools
• Academies + trainings
• Fundraising campaigns
• Corporate partnerships
• Reputation building
and visibility
Full Partner
Benefits
Global giving workshop sept 2017
kmathew@globalgiving.org
India Partnerships Consultant
Global giving workshop sept 2017
Photo: The Divine Light Trust for the Blind, Bangalore
thank you
Global giving workshop sept 2017

More Related Content

PPTX
Japan GlobalGiving Partner Workshop 2018
PDF
Measure of Success: Creating Tools and Process to Report Impact
PDF
Leveraging Social Media for Your Next Fundraising Event
PPTX
GlobalGiving's Online Fundraising Workshop Presentation, China 2015
PDF
Portland 2016 GlobalGiving Workshop
PDF
Retaining Your P2Peeps: Tips for Retaining Peer to Peer Donors and Participants
PDF
Boston Forum: Day of Giving Top 10 Tips
PDF
GlobalGiving Online Fundraising Workshop in Mumbai 2016
Japan GlobalGiving Partner Workshop 2018
Measure of Success: Creating Tools and Process to Report Impact
Leveraging Social Media for Your Next Fundraising Event
GlobalGiving's Online Fundraising Workshop Presentation, China 2015
Portland 2016 GlobalGiving Workshop
Retaining Your P2Peeps: Tips for Retaining Peer to Peer Donors and Participants
Boston Forum: Day of Giving Top 10 Tips
GlobalGiving Online Fundraising Workshop in Mumbai 2016

What's hot (18)

PDF
Get More Grants with Donor Cultivation NOW and Post-Pandemic
PPTX
Marketing a Peer-to-Peer Fundraising Campaign
PDF
Major Donor Stewardship – Strategies That Build Lasting Relationships With Yo...
PPTX
East Africa Workshop Presentation 2015
PDF
How to Run Stand-Out Charity Events
PDF
Developing a Fundraising Plan
PDF
Bangalore workshop presentation_October 2015
PPTX
One Small Step for Fundraising: Best Practices Soliciting Major Donors with W...
PPTX
Brady Josephson: Social Fundraising - Empowering Supporters to Become Heroes
PPT
Nonprofit Social Network Fundraising
PPTX
#GivingTuesday Game-Changer pt 2/2
PPTX
5 successful fundraising strategies
PPTX
Session two social media
PDF
10 Tips in 10 Minutes - GivingTuesday Campaign Ideas
PPT
Integrating Major Gift & Planned Gift Programs
PDF
Creating a Fundraising Strategy
PDF
Starting a Major Gifts Program: Mining the Buried Treasure in Your Backyard (...
PDF
The Importance of Major Giving in Fundraising
Get More Grants with Donor Cultivation NOW and Post-Pandemic
Marketing a Peer-to-Peer Fundraising Campaign
Major Donor Stewardship – Strategies That Build Lasting Relationships With Yo...
East Africa Workshop Presentation 2015
How to Run Stand-Out Charity Events
Developing a Fundraising Plan
Bangalore workshop presentation_October 2015
One Small Step for Fundraising: Best Practices Soliciting Major Donors with W...
Brady Josephson: Social Fundraising - Empowering Supporters to Become Heroes
Nonprofit Social Network Fundraising
#GivingTuesday Game-Changer pt 2/2
5 successful fundraising strategies
Session two social media
10 Tips in 10 Minutes - GivingTuesday Campaign Ideas
Integrating Major Gift & Planned Gift Programs
Creating a Fundraising Strategy
Starting a Major Gifts Program: Mining the Buried Treasure in Your Backyard (...
The Importance of Major Giving in Fundraising
Ad

Similar to Global giving workshop sept 2017 (20)

PPTX
Aishik Saha Mumbai Crowdfunding Workshop April 2018
PDF
GlobalGiving Puerto Rico Workshop 2018
PDF
Southeast Asia - GlobalGiving Online Fundraising workshop 2016
PPTX
GlobalGiving Online Fundraising Workshop, 2016
PPT
GlobalGiving Online Fundraising Workshop New York City
PPT
GlobalGiving's Online Fundraising Workshop, Washington DC 2015
PPTX
GlobalGiving Online Fundraising Workshop in Addis Ababa, Ethiopia 2017
PPTX
Online Fundraising Workshop Presentation
PPTX
GlobalGiving Partner Workshop - Quito 2017
PPTX
GlobalGiving's Online Fundraising Workshop in Beijing
PDF
GlobalGiving Denver Workshop 2015
PPTX
Lusaka Online Fundraising workshop 2016
PPTX
Cambodia workshop presentation
PDF
Online Fundraising Workshop - Quito 2017
PPTX
Lusaka GlobalGiving Partner Workshop
PPTX
Washington, DC GlobalGiving Partner Workshop slides 2015
PPTX
Malaysia workshop part 2
PDF
Online Fundraising Workshop - Belmopan 2016
PDF
GlobalGiving workshop Lilongwe 2016
PPTX
Global giving, Shanghai united ppt
Aishik Saha Mumbai Crowdfunding Workshop April 2018
GlobalGiving Puerto Rico Workshop 2018
Southeast Asia - GlobalGiving Online Fundraising workshop 2016
GlobalGiving Online Fundraising Workshop, 2016
GlobalGiving Online Fundraising Workshop New York City
GlobalGiving's Online Fundraising Workshop, Washington DC 2015
GlobalGiving Online Fundraising Workshop in Addis Ababa, Ethiopia 2017
Online Fundraising Workshop Presentation
GlobalGiving Partner Workshop - Quito 2017
GlobalGiving's Online Fundraising Workshop in Beijing
GlobalGiving Denver Workshop 2015
Lusaka Online Fundraising workshop 2016
Cambodia workshop presentation
Online Fundraising Workshop - Quito 2017
Lusaka GlobalGiving Partner Workshop
Washington, DC GlobalGiving Partner Workshop slides 2015
Malaysia workshop part 2
Online Fundraising Workshop - Belmopan 2016
GlobalGiving workshop Lilongwe 2016
Global giving, Shanghai united ppt
Ad

More from GlobalGiving (17)

PDF
GlobalGiving Online Fundraising Workshop - Argentina 2017
PDF
GlobalGiving Partner Workshop - Buenos Aires 2017
PDF
GlobalGiving Online Fundraising Workshop 2017
PDF
How To Join GlobalGiving Slides 2017
PDF
Storytelling Workshop - Karachi 2017
PPTX
Kathmandu New Partner Workshop 2017
PPTX
GlobalGiving Workshop Granada español
PPTX
Granada Onlinfe Fundraising Workshop español
PDF
Online fundraising workshop Lilongwe 2016
PDF
GlobalGiving Online Fundraising Workshops Central America 2016
PDF
GlobalGiving Workshop Central America 2016
PDF
Harare - GlobalGiving Partner Workshop 2016
PDF
Harare - Online Fundraising Workshop 2016
PDF
Southeast Asia - GlobalGlving Partner Workshop 2016
PPTX
GlobalGiving Current Partner Workshop 2016
PDF
GlobalGiving Workshop - Belmopan 2016
DOC
Year end fundraising strategy worksheet 2015
GlobalGiving Online Fundraising Workshop - Argentina 2017
GlobalGiving Partner Workshop - Buenos Aires 2017
GlobalGiving Online Fundraising Workshop 2017
How To Join GlobalGiving Slides 2017
Storytelling Workshop - Karachi 2017
Kathmandu New Partner Workshop 2017
GlobalGiving Workshop Granada español
Granada Onlinfe Fundraising Workshop español
Online fundraising workshop Lilongwe 2016
GlobalGiving Online Fundraising Workshops Central America 2016
GlobalGiving Workshop Central America 2016
Harare - GlobalGiving Partner Workshop 2016
Harare - Online Fundraising Workshop 2016
Southeast Asia - GlobalGlving Partner Workshop 2016
GlobalGiving Current Partner Workshop 2016
GlobalGiving Workshop - Belmopan 2016
Year end fundraising strategy worksheet 2015

Recently uploaded (20)

PPTX
The DFARS - Part 251 - Use of Government Sources By Contractors
PDF
CXPA Finland Webinar: Rated 5 Stars - Delivering Service That Customers Truly...
PPTX
Water-Energy-Food (WEF) Nexus interventions, policy, and action in the MENA r...
PDF
eVerify Overview and Detailed Instructions to Set up an account
PDF
Abhay Bhutada Foundation’s ESG Compliant Initiatives
PPT
The Central Civil Services (Leave Travel Concession) Rules, 1988, govern the ...
PPTX
True Fruits_ reportcccccccccccccccc.pptx
PPTX
Robotics_Presentation.pptxdhdrhdrrhdrhdrhdrrh
PPTX
Core Humanitarian Standard Presentation by Abraham Lebeza
PDF
ESG Alignment in Action - The Abhay Bhutada Foundation
PDF
Redefining Diplomacy: Françoise Joly on Navigating a Multipolar Order
PPTX
DFARS Part 252 - Clauses - Defense Regulations
PDF
Dean, Jodi: Concept Paper - Multi Family Lot
PPTX
Introduction to the NAP Process and NAP Global Network
PDF
CXPA Finland Webinar - Modern Components of Service Quality - Alec Dalton - ...
PPTX
Chapter 1: Philippines constitution laws
PPTX
BHARATIYA NAGARIKA SURAKSHA SAHMITA^J2023 (1).pptx
PPTX
20231018_SRP Tanzania_IRC2023 FAO side event.pptx
PPTX
Neurons.pptx and the family in London are you chatgpt
PPTX
Workshop-Session-1-LGU-WFP-Formulation.pptx
The DFARS - Part 251 - Use of Government Sources By Contractors
CXPA Finland Webinar: Rated 5 Stars - Delivering Service That Customers Truly...
Water-Energy-Food (WEF) Nexus interventions, policy, and action in the MENA r...
eVerify Overview and Detailed Instructions to Set up an account
Abhay Bhutada Foundation’s ESG Compliant Initiatives
The Central Civil Services (Leave Travel Concession) Rules, 1988, govern the ...
True Fruits_ reportcccccccccccccccc.pptx
Robotics_Presentation.pptxdhdrhdrrhdrhdrhdrrh
Core Humanitarian Standard Presentation by Abraham Lebeza
ESG Alignment in Action - The Abhay Bhutada Foundation
Redefining Diplomacy: Françoise Joly on Navigating a Multipolar Order
DFARS Part 252 - Clauses - Defense Regulations
Dean, Jodi: Concept Paper - Multi Family Lot
Introduction to the NAP Process and NAP Global Network
CXPA Finland Webinar - Modern Components of Service Quality - Alec Dalton - ...
Chapter 1: Philippines constitution laws
BHARATIYA NAGARIKA SURAKSHA SAHMITA^J2023 (1).pptx
20231018_SRP Tanzania_IRC2023 FAO side event.pptx
Neurons.pptx and the family in London are you chatgpt
Workshop-Session-1-LGU-WFP-Formulation.pptx

Global giving workshop sept 2017

  • 3. GlobalGiving is the first and largest global crowdfunding community that connects nonprofits, donors, and companies in nearly every country around the world. We make it possible for local organizations to access the funding, tools, training, and support they need to become more effective and make our world a better place.
  • 5. Mari Kuraishi + Dennis Whittle
  • 6. The GlobalGiving Foundation is a US 501(c)3 registered non-profit. As a 501(c)3 charity, donations are tax- deductible to the full extent of US law. GlobalGiving UK is a registered Charity in the UK and can avail UK Gift Aid. GlobalGiving has a four-star rating from Charity Navigator and is a BBB Accredited Charity.
  • 7. G L O B A L G I V I N G I N D I A
  • 12. The First online platform to respond to the Chennai Floods C A S E S T U D Y
  • 13. Years Dollars Raised Donors Projects
  • 14. F E AT U R E S + B E N E F I T S
  • 15. International Donor Base Bonus Prizes Tools + Training Reputation + Visibility Safe + Efficient Platform Corporate Partnerships
  • 17. Raising a specific amount of money from individuals for a specific project in a specified timeframe
  • 20. • Digital technology has transformed what it means • Digital tools help you build your supporter base • People now want engagement – involve them • The crowd provides credibility for your work • Data is more easily captured to build a relationship
  • 21. • Do you have a project you want to raise money for? • Do you have team buy in? • Are you willing to invest the time required? • Would you give your own money to the project? • Willing to ask your friends to give? • What do you want to happen afterwards? • Do you need support or you can do it on your own?
  • 22. Agenda Who are we? Why online fundraising? How to ‘Crowdfund?’ Using Social Media to crowdfund Features and Benefits of joining GlobalGiving How to support a nonprofit to sign up onto GlobalGiving
  • 23. What makes a campaign successful? • Sense of urgency – clear goals & deadlines • Programmatic need • Incentives
  • 27. W H AT I S A S M A R T G O A L ?
  • 29. Your goal should be Specific
  • 30. NOT SPECIFIC • Raise $10,000 • Have 100 donors • Increase “followers” to 35,000 SPECIFIC • Raise more funds • Engage more donors • Have more “followers”
  • 31. Your goal should be Measurable
  • 32. NOT MEASURABLE • Increase subscribers by 50% • Raise Rs. 3,50,000 • Acquire 25 new recurring donors MEASURABLE • Have more email subscribers • Raise a part of our budget • Increase recurring donors
  • 33. Your goal should be Action-Oriented
  • 34. NOT ACTION-ORIENTED • Increase number of hospital beds by a 100. • 35 Facebook followers share our fundraising campaign post • Accrue an NPS score of 25 for donor satisfaction ACTION-ORIENTED • Increase number of patients treated • Create a viral Facebook post • Make donors happy
  • 35. Your goal should be Realistic
  • 36. NOT REALISTIC • Raise $10,000 • 44% of our subscribers open our emails • Get 25 new donors REALISTIC • Raise $10,000,000 • Have 100% of our subscribers open our emails • Get one new donor
  • 37. Your goal should be Time-Bound
  • 38. NOT TIME-BOUND • Raise $15,000 by Dec 31 • Get 25 new donors during the Year-End Campaign • Acquire 600 new Facebook fans by end of Q3 TIME-BOUND • Raise $15,000 asap • Get 25 new donors soon • Get to 600 Facebook fans some day
  • 39. SMART is… Specific Measurable Action-Oriented Realistic Time-Bound
  • 40. W H Y S E T S M A R T G O A L S ?
  • 41. • Provide focus, direction, and accountability • Allow for milestone checks and strategic pivots • Make for better calls- to-action to donors
  • 45. How to tell great Stories for change 45
  • 46. B U I L D I N G B L O C K S O F A S T O R Y
  • 47. Stories should contain a single, compelling character that is relatable to the audience and who is comfortable relaying specific details, memories and experiences. An Effective Character
  • 48. Stories should show—rather than tell—the audience about the character’s transformation, using rich details and featuring the character’s own voice, without jargon.
  • 49. Stories should chronicle something that happens—an experience, a journey, a transformation, a discovery.
  • 50. Stories should convey emotions that move people to act, and marry these with clear, easy-to-find pathways to get them to those desired actions. Action-Oriented Emotions
  • 54. A C T I V I T Y 1. Goals 2. Timelines – Deadline 3. Your one pager • Your Story • How will the donation be utilized? Use relatability
  • 57. You have to MAKE your crowd work for you You cannot simply JOIN a crowd
  • 58. C R E A M O S GlobalGiving Accelerator Graduate
  • 59. W H O I S I N Y O U R N E T W O R K ?
  • 62. • Board members • Diaspora • Local Business owners • Leaders in the industry • Religious Institutions • Community Foundations • Alumni • Volunteers • Far-Flung-Folks
  • 63. Prospective and current donors Advocates for your project
  • 64. W H O I S A F U N D R A I S I N G A D V O C AT E ?
  • 65. They build trust in your organization from their networks, bring in new supporters, and act as your brand ambassadors. Fundraising Advocates are part of your fundraising team and help you to expand your network and reach your goals! are individuals who become part of your fundraising team
  • 66. Expand your network of donors by identifying these individuals that can serve as strong brand ambassadors for your organization and have large networks of their own.
  • 67. 1. Map your current + potential network of supporters 2. Engage a few key supporters to become Fundraising Advocates 3. Give them the tools to succeed 4. Show appreciation!
  • 68. They have a large network of friends, family, etc. They are passionate and positive about your cause and interested in your work. They know your story and can act as brand ambassadors. You are comfortable asking them to help. They have the time and willingness to work.
  • 73. A C T I V I T Y
  • 77. 77
  • 78. 78
  • 80. 80
  • 84. 84
  • 86. Don’t make this about you; its about the donor! Don’t forget to do your research Do not use this as an appeal – its about starting a relationship. Follow up right away Tell your donors about the impact of their donation Offer ways for them to stay involved Make it personal
  • 90. 90
  • 91. A C T I V I T Y • • •
  • 92. Agenda Who are we? Why online fundraising? How to ‘Crowdfund?’ Using Facebook to crowdfund Features and Benefits of joining GlobalGiving How to support a nonprofit to sign up onto GlobalGiving
  • 93. P O S T S + A N A L Y S E S + B O O S T I N G
  • 97. 97
  • 98. 98
  • 99. 99
  • 100. • Lets keep things in perspective • It’s about the Community you serve • Its about the stakeholders who are supporting you
  • 101. Agenda Who are we? Why online fundraising? How to ‘Crowdfund?’ Using Social Media to crowdfund Features and Benefits of joining GlobalGiving How to join GlobalGiving
  • 103. T H E G L O B A L G I V I N G A C C E L E R AT O R
  • 105. The Accelerator is a time-bound fundraising campaign that will lead an organization to become a full-time partner on GlobalGiving once they have raised $5,000 from 40 donors! It’s designed to support organizations to succeed in crowdfunding through 1-on-1 support, online trainings, and great tools!
  • 106. For the three weeks prior to the Accelerator, GlobalGiving provides online trainings sessions, calls, and email support to help you succeed. GlobalGiving support
  • 107. Our Accelerator Facebook community of participants, GlobalGiving staff, and past graduates work hard to help others succeed. Community Support
  • 108. Go to the GlobalGiving website and start your application. We’ll ask you for some organization documents. After your application has been approved by our vetting team, post a project to get ready to fundraise. Join one of GlobalGiving’s Accelerator fundraising campaigns to raise $5,000 from 40 donors to become a full time partner!
  • 109. S U B M I T Y O U R A P P L I C AT I O N
  • 110. The deadline for the next Accelerator is October 20th 2017
  • 111. Program Materials Letter of Reference Certificate of Government Registration Founding Document Financial Documents Disbursement Information
  • 112. P O S T A P R O J E C T
  • 114. PA R T I C I PAT E I N T H E A C C E L E R AT O R
  • 116. Module 1 - SMART goals Module 2 - Storytelling + Calendar planning Module 3 - Network Mapping + Advocates Module 4 - Social Media + Email Marketing
  • 119. We’ll provide matching funds and bonus prizes
  • 120. W H AT H A P P E N S A F T E R ?
  • 121. You become a full-time community member on GlobalGiving!
  • 122. Press release about your success Promotional Toolkit Featured in a GlobalGiving newsletter Featured on GlobalGiving social media Certificate of completion Access to GlobalGiving’s whole platform!
  • 123. • Donor management + communication tools • Academies + trainings • Fundraising campaigns • Corporate partnerships • Reputation building and visibility Full Partner Benefits
  • 127. Photo: The Divine Light Trust for the Blind, Bangalore thank you