Globalization Presentation
- 2. Globalization Definition- “Processes by which goods, services, capital, people, information, and ideas flow across national borders.” (Grewal/Levy)- “Trend toward greater economic, cultural , political, and technological interdependence among national institutions and economies.” (Wild/Wild/Han)Grewal, D., & Levy, M. (2009). Marketing. New York: McGraw-Hill Companies, Inc.Wild, J., Wild, K., & Han, J. (2008). International Business: The Challenges of Globalization. Upper Saddle River, NJ: Pearson Prentice Hall.
- 3. Globalization Involving Us AllNearly 23 trillion dollars accounts for the total value of imports/exports that cross national borders each year.Your Everyday Life:Wake up to a GE alarm clock made in ChinaSlip on Adidas sandals made in IndonesiaPut your American Eagle clothes on from MexicoUnplug your Nokia phone made in the U.S. and TaiwanHop into your Toyota made in KentuckyListen to Coldplay from EnglandGrap a Starbuck’s coffee with beans harvested in ColumbiaWild, J., Wild, K., & Han, J. (2008). International Business: The Challenges of Globalization. Upper Saddle River, NJ: Pearson Prentice Hall.
- 4. Globalization (Continued)Two Characteristics:Two Forces:Wild, J., Wild, K., & Han, J. (2008). International Business: The Challenges of Globalization. Upper Saddle River, NJ: Pearson Prentice Hall.
- 5. Globalization (Continued)Wild, J., Wild, K., & Han, J. (2008). International Business: The Challenges of Globalization. Upper Saddle River, NJ: Pearson Prentice Hall.
- 6. Globalization’s Current IssueRise of the Anti-Nike Movement (1990’s- early 2000’s)One of the top companies that use sweatshopsManufactured lower cost products in factory countriesUnderpaid workers in IndonesiaLess than minimum wage (2,100 rupiah to $1 U.S.)Child labor (12 and under) in Cambodia and PakistanPoor work conditions in China and VietnamAuditors found out poor health and safety standards in several plantsLocke, R., & Siteman, A. (2004). The Promise and Perils of Globalization: The Case of Nike. Retrieved February 28, 2009, from http://web.mit.edu/polisci/research/locke/nikepaperFINAL.pdf. 2006, Feb. 6). Anti-Sweatshop League (ASSL). Retrieved February 28, 2009, Web site: http://www.geocities.com/whydoyoukeepdeletingme/ASSLLeague.html
- 7. Globalization’s Current Issue (Cont.)
- 8. Globalization and MarketingExpands the market in which consumers buy fromAccess EBay sellers from across the globe.Two Strategies for Businesses:Global StrategyReduce marketing costs by standardizing product and marketing strategyMulti-National StrategyAdapt products and marketing strategies in each national market to suit local preferencesWild, J., Wild, K., & Han, J. (2008). International Business: The Challenges of Globalization. Upper Saddle River, NJ: Pearson Prentice Hall.
- 9. Globalization and Christian EthicsUnethical Problems:Sweatshop in MalaysiaGlobal Inequality
- 10. Widening gap of rich and poor
- 11. Environmental RegulationsUnsanitary sweatshopsEmission of harmful toxins Exploits Labor StandardsReduction of wagesLong hours (12 or more)No benefits2006, Feb. 6). Anti-Sweatshop League (ASSL). Retrieved February 28, 2009, Web site: http://www.geocities.com/whydoyoukeepdeletingme/ASSLLeague.html
- 12. Globalization and Christian EthicsWild, J., Wild, K., & Han, J. (2008). International Business: The Challenges of Globalization. Upper Saddle River, NJ: Pearson Prentice Hall. Works Cited2006, Feb. 6). Anti-Sweatshop League (ASSL). Retrieved February 28, 2009, Web site: http://www.geocities.com/whydoyoukeepdeletingme/ASSLLeague.htmlGrewal, D., & Levy, M. (2009). Marketing. New York: McGraw-Hill Companies, Inc.Locke, R., & Siteman, A. (2004). The Promise and Perils of Globalization: The Case of Nike. Retrieved February 28, 2009, from http://web.mit.edu/polisci/research/locke/nikepaperFINAL.pdf. Wild, J., Wild, K., & Han, J. (2008). International Business: The Challenges of Globalization. Upper Saddle River, NJ: Pearson Prentice Hall.