Google+ is a social media tool that is the second largest platform connected to Google Places for Business. It provides benefits like hangouts, opportunities to improve search engine optimization (SEO), and a mobile presence, but can also be confusing to use. The profile on Google+ allows users to view their page as themselves or publicly, and to add photos, posts, videos, and reviews to their profile and cover pages. The dashboard provides tools to edit page information, view insights and analytics, host hangouts, see driving directions and searches, advertise, and manage notifications and other users with access to the page.