Hashtag Campaigns
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The document provides a comprehensive guide on creating an effective hashtag campaign, emphasizing the importance of simplicity, relevance, and engagement. It highlights the need for a strategic approach, ensuring hashtags are catchy, short, and actively used in marketing materials. The document also warns of potential pitfalls, noting that even well-planned campaigns can fail if not executed properly.
Hashtag Campaigns
- 1. An overview of how to create a hashtag campaign that will work #Hashtag Campaigns#Hashtag Campaigns www.on-task-agency.co.uk
- 2. #hashtagheaven ▪ Hashtags were first used in coding during the 1970s; in other words, although we associate them with social media, the # is not a modern invention ▪ Hashtags can be used to promote events, marketing campaigns and so on. By using hashtags in your tweets and posts, you are creating a movement throughout cyberspace ▪ Having a hashtag campaign can be a great way of getting noticed… if the hashtag hits all the right notes. www.on-task-agency.co.uk
- 3. Size matters! ▪ ▪ Keep It Simple Stupid (KISS) ▪ Hashtags need to be short – too long and users will not use them ▪ Social media is immediate – hashtag campaigns need to garner interest immediately ▪ Short but makes sense #hashtagsthataretoolongmaken osense #short #MakeSense www.on-task-agency.co.uk
- 4. Relevant ▪ ▪ Be creative BUT… ▪ The hashtag you create needs to be relevant ▪ Match the hashtags to your campaign #RelevantTags #CreativeTags www.on-task-agency.co.uk
- 5. #Hashtag Strategy ▪ ▪ A catchy hashtag is no good if you do not have a strategy to use it ▪ One-off campaigns – hashtag needs to be used a minimum two weeks in advance of the main social media event ▪ Keep using it – keep the hashtag in the public eye by using it on all your marketing material that is relevant #CatchyTag #UseIt www.on-task-agency.co.uk
- 6. Engage â–Ş â–Ş The point of a hashtag campaign is to increase engagement â–Ş Engaging with people will increase following â–Ş No point having a hashtag campaign if you are not going to engage â–Ş Your social media account needs to be active and responsive #ResponsiveTag #Engage #Respond www.on-task-agency.co.uk
- 7. Prepare for the worst… ▪ ▪ You may have a strategy ▪ You may have objectives ▪ You may have the #CatchyHashtag ▪ But, it can go wrong… e.g. #McDStories was meant to be the hashtag that people could use to share nostalgic stories. It didn’t quite go to plan… #CanGoWrong #BashTag www.on-task-agency.co.uk
- 8. The ON Task Agency ▪ Social media presence needs time ▪ It needs to be nurtured ▪ Just like planting a seed, it needs to be tended in order to grow healthy and strong ▪ Time – or lack of – is the most significant barrier to maintaining a strong online presence ▪ Contact us for our competitively priced social media management [email protected] Social Media Management for the Small Business www.on-task-agency.co.uk