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hindustan Unilever Limited Presentation - Sample
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- 2. CONTENTS • Introduction • Overviewof the Company. • History & Background. • Visions & Missions. • Board of directors. • Mergers & acquisitions. • Brands. • Promotion strategy & competitors. • Financial & SWOT analysis. • Conclusion.
- 3. INTRODUCTION • With over85+ years of heritage in India, Hindustan Unilever Limited (HUL) is India’s largest fast-moving consumer goods company. • It is subsidiary British company “Unilever” & has about 61.90% majority stake in Hindustan Unilever Limited. • It’s products include food, beverages, cleaning agents, Personal care products, water purifiers & other FMCG products. • The company headquartered in Mumbai, India. • Hindustan Unilever Limited has over 50+ brands spanning 15 distinct category. • Nine out of ten use their products.
- 4. HINDUSTAN UNILEVER LIMITED–A 85+ YEARS OF HISTORY
- 5. Overview of thecompany • Incorporated :- 1933 • Industry :- consumer goods. • Headquarters :- Mumbai, Maharashtra. • Key people :- Sanjiv Mehta (chairman & Managing Director). Mr.Dev Bajpai (Executive director) • Turnover:- ₹ 45,311 crore • R&D Locations:- Mumbai, India. Bangalore, India. Gurgaon, India.
- 6. HISTORY & BACKGROUND •In the summer of 1888, visitors to the Kolkata harbor noticed crates full of Sunlight soap bars, embossed with the words "Made in England by Lever Brothers". With it, began an era of marketing branded Fast Moving Consumer Goods (FMCG). • In 1931, Unilever set up its first Indian subsidiary, Hindustan Vanaspati Manufacturing Company. • In 1956, it became known as Hindustan Lever Limited, as a result of a merger between Lever Brothers, Hindustan Vanaspati Mfg. Co. Ltd.& United traders Ltd. • In 2007, the Company name was formally changed to Hindustan Unilever Limited after receiving the approval of shareholders during the 74th AGM on 18 May 2007.
- 7. HINDUSTAN UNILEVER LIMITEDOVERVIEW
- 8. VISIONS • HUL iscommitted to operate and grow its business in a socially responsible way. • The Company has a simple purpose – to make sustainable living commonplace. • HUL's vision is to grow the business, whilst reducing environmental footprint and increasing positive social impact. • Improve the health of planet. • Contribute to a fairer and more socially inclusive world.
- 9. MISSIONS • Adding vitalityto life • The Company has a simple purpose – to make sustainable living commonplace. • Helping people feel good, look good, and get more out of life
- 10. BOARD OF DIRECTORS Ms.Priya Nair Executive Director, Beauty and Personal Care Mr. Ritesh Tiwari Executive Director, Finance & IT and Chief Financial Officer Mr. Srinandan Sundaram Executive Director, Foods and Refreshment Ms. Prabha Narasimhan Executive Director, Home Care
- 11. BOARD OF DIRECTORS Mr.Sanjiv Mehta Chairman & Managing Director Mr. Dev Bajpai Executive Director, Legal & corporate affair. Mr. Srinivas Pathak Executive Director, Finance & IT. Mr. Wilhelmus Uijen Executive Director, Supply chain.
- 12. MERGERS • THE ERSTWHILETATA OIL MILLS COMPANY (TOMCO) IN 1ST APRIL 1993. • BROOKE BOND LIPTON INDIA LTD (BBLIL) IN 1ST JAN 1996. • POND’S (INDIA) LTD (PIL) IN 1998. • MERGED WHOLLY-OWNED SUBSIDIARY BON LIMITED IN 2009. • SUCCESSFULLY COMPLETED THE MERGER BETWEEN GSK CONSUMER HEALTHCARE IN 1ST APRIL 2020.
- 13. ACQUISITION • AQUAGEL CHEMICALPRIVATE LIMITED AQUIRED IN 2012-2013. • MODERN FOOD ENTERPRISES PRIVATE LIMITED AQUIRED IN 2015-2016. • INDULEKHA, A PREMIUM HAIR OIL BRAND AQUIRED IN 2015-2016. • VWASH, AQUIRED IN 2019-2020. • ADITYAA MILK, ICE CREAM & FROZEN DESSERTS BUSINESS AQUIRED IN 2018-2019.
- 14. 0 HUL BRAND’S • Abrand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Hindustan Unilever Brands are majorly classified as following:- • Home Care • Food & Refreshment • Personal Care • Water Purifiers
- 15. HOME CARE BRANDS •Active Wheel detergent • Cif Cream Cleaner • Comfort fabric softeners • Domex disinfectant/toilet cleaner • Rin detergents and bleach • Sunlight detergent and colour care • Surf Excel detergent and gentle wash • Vim dishwash • Magic – Water Saver
- 16. FOOD & REFRESHMENT •Annapurna salt and Atta • Bru coffee • Brooke Bond • Kissan squashes, ketchup, juices, and jams • Lipton ice tea • Kwality Wall’s frozen desser • Horlicks (Health Drink) • Knorr soups & meal makers and soupy noodles
- 17. PERSONAL CARE • Axedeodorant and after shaving lotion and soap • Lever Ayush • International breeze • Clear anti-dandruff hair products • Clinic Plus shampoo and oil • Close Up toothpaste • Dove skin cleansing & hair care • International breeze • Denim shaving products
- 18. • Glow andLovely, skin lightening cream • Hamam • Indulekha ayurvedic hair oil • Lakme beauty products and salons • Lifebuoy soaps and handwash range • Liril 2000 soap • Lux soap, body wash, and deodorant • Pears soap, body wash • Pepsodent toothpaste PERSONAL CARE • Glow and Lovely, skin lightening cream • Hamam • Indulekha ayurvedic hair oil • Lakme beauty products and salons • Lifebuoy soaps and handwash range • Liril 2000 soap • Lux soap, body wash, and deodorant • Pears soap, body wash • Pepsodent toothpaste PERSONAL CARE
- 19. • Pond’s talcsand creams • Rexona • Sunsilk shampoo • Sure antiperspirant • Vaseline petroleum jelly, skincare lotions • TRESemme • TIGI PERSONAL CARE
- 20. WATER PURIFIER’S-PUREIT • Builtwith over 15 years of technological expertise, Pure-it offers a wide range of advance RO & UV water purifiers to deliver 100% safe & healthy drinking water, to every Indian household. • A Global Award-winning Brand. • The Unbeatable Level of Safety. • Since its national launch in 2008, Pureit has been adopted by over 4.5 million households.
- 21. Promotion Strategy ofHindustan Unilever Limited • Promotion is a crucial part of any company to create a magnificent impression on consumers. • HUL overall expenditure on advertisement is up to 18%. • To target the rural area HUL has come up with sustainable projects to support and uplift green alternatives. Some promotion strategies are as follows: • Project Shakti • enables rural women in villages across India to nurture an entrepreneurial mindset and become financially independent.
- 23. Promotion Strategy ofHindustan Unilever Limited • Lifebuoy’s Swasthya Chetana. • Lifebuoy's “Swasthya Chetna” (LSC) was a five-year health and hygiene education program. • The program was formally launched in 2002, in eight states across India. • The objective of this program was to educate around 200 million people in rural and urban areas about the importance of adopting good ‘ health and hygiene’. • Project Bharat • HUL vans visited villages and sold low unit-price packs each of its products for Rs. 5 and Rs. 15. During the sale, company representatives took the help of a video show to explain to the people how to use these products. • The villagers were also educated about the superior benefits of using the company’s products & it created awareness about HUL product categories and the availability of the affordable packs.
- 24. HUL COMPETITORS • P& G Hygiene. • ITC Ltd. • Dabur India. • Nestle India ltd. • Britannia Industries Ltd. • Godrej Consumer Products Ltd. • Marico Ltd. • Hatsun Agro Product Ltd. competitors
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- 26. FINANCIAL HIGHLIGHTS ₹1902 ₹2859 LTP ₹1993 ₹4.68LCR Market Capital 52 Week High 52 Week Low
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- 28. Strengths analysis ofHUL • Brand visibility. • Market leader in consumer goods. • High Brand awareness. • Product line. • Financial position.
- 29. Weaknesses analysis ofHUL • Decreasing Market share. • Large number of brands in different product categories.
- 30. Opportunities analysis ofHUL • Expanding market. • Awareness in usage rate of consumer goods • Increasing Income levels.
- 31. Threats analysis ofHUL • Competition in the market. • Price of commodities. • Buyers power.
- 32. Conclusion • HUL hasnow taken a huge step on promoting sustainability by innovating vending machines, smart fill machines for home and personal care products as they produce enormous plastic. they also prioritize long-term goals with commitment and new ideas. • HUL’s effective image improvement approach is supported by a considerable amount of showcasing and publicizing activities that span the majority of media platforms. To keep up a more productive brand incentive, brilliant collaboration and integration between the brand chiefs in the promoting division are required.
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