5 Ways Retailers Can Increase Holiday ROI with Mobile

GPSHOPPER
5 Ways to Increase Your Mobile ROI this Holiday Season

ABOUT GPSHOPPER
2
+ who we are and what we do
Connecting
with mobile
consumers to
revolutionize
retail. Cloud Based,
enterprise-class
mobile
platform
GPShopper is an integrated mobile platform
enabling retailers & brands to launch large scale
mobile solutions driving loyalty, commerce and
engagement.
Enable clients to deploy branded native app
solutions which can be operationalized with
CMS and reporting tools.
Located in New York and Chicago - all of our
platform development is done on site.
© GPSHOPPER 2014 ALL RIGHTS RESERVED
Beacons
Maya Mikhailov
EVP, CoFounder
$400M
transactions

PLATFORM FEATURES
Loyalty features include:
• 3rd party loyalty
integration
• In-store check-in points
• Personalized Offers
• Price & Stock Alerts
Commerce features include:
• eCommerce integration
• In-store inventory
• Registry
• Offers & Coupons
• Wishlist Sync
SDK for
3rd party
developers
+ international support for all common languages and currently deployed in 17 languages
4
+ examples of our 200+ in-store, commerce, loyalty, marketing and social
features
In-store features include:
• Mobile Payment
• Beacons
• Store Locator
• 1D/2D Scanning
• In-store mapping
Marketing features include:
• Marketing Banners
• Push Notifications
• Events
• Contests
• User Segmentation
Social features include:
• Share by & feeds:
Facebook, Twitter,
Pinterest, Instagram
• Video
• My Moment (UGC)

SELECTION OF OUR CLIENTS
+ 5% of Americans engaged with our products last holiday season

OCT – NOV: PRE
HOLIDAY

APP LAUNCH OR
HARDENING

FOCUS 1: APP LAUNCH OR HARDENING
1) If you are just launching a mobile app, try to launch
before Nov 10th to allow for time to build audience and
harden features.
2) Load and Scale Test!
3) Plan your Push Notification Calendar to align with
cross-channel marketing triggers.
Interactive Push for iOS and Android!

USER AQUISITION

TIME = APPS GROWING IN MOBILE SALES
42%
OF
MCOMMERCE
SALES
* Internet Retailer, “How Often Do Shoppers Use Retail Apps?” August 21, 2014

APPS OUTPERFORM ON CONVERSION
Source: eConsultancy “10 interesting digital marketing statistics we've seen this week”

Rue lala Sees App Customers as the Most Valuable
12
“Members who use our apps are exponentially more valuable to
us both from a demand and visitation standpoint. Mobile
accounts for over 50 percent of our daily traffic and we expect
this to grow this season….”

FOCUS 2: USER AQUISITION
1) Use all of your Social Media Channels – especially effective is
Facebook and FB Install Ads
2) Make sure you are sending emails advertising the app
3) Most importantly – leverage your existing Mobile Website with
iOS or Android Smartbanners!

THANKSGIVING
THURSDAY, NOVEMBER 27th

AMERICANS SPEND MORE TIME IN APPS MOBILE
WEB

FOCUS: PRE-SHOPPING & EARLY DEALS
1) Videos
2) Alerts timed for that night – use new iOS8 and Android Alerts to
showcase products and offers
3) Tons of pre-shopping browsing, if open deals early will see a lot
of traffic of registered users pre-buying especially after dinner
4) Make checkout easier with Apple Pay, PayPal, etc
Interactive Push for iOS
and Android L (maybe)!

BLACK FRIDAY +
WEEKEND FRIDAY, NOVEMBER 28th + 29th, 30th

FOCUS: SHOP THE DEAL & SAVE THE SALE
1) Geo-fenced push notifications for special offers to shoppers
standing in line
2) If you are a retailer in the Apple Pay Launch now is the time to
put it into action
3) Allow for in-store scanning to “save the sale” on items which
are sold out locally but available online
4) Piloting Beacons? Now is the time to reinforce messaging and
use the opportunity to rotate in-store offers by store.

GROUND SHIPPING CUTOFF
AS EARLY AS THURS DEC 18th for DEC 24th DELIVERY

FOCUS: SHOP LOCALLY
1) Push Messaging to Local Stores / Store Locator –
hours prominent
2) Local Inventory Integration (if available)
3) Last minute gift guides of items generally found in-store

PRE NEW YEARS!
AS EARLY AS THURS DEC 18th for DEC 24th DELIVERY

FOCUS: SHOP LOCALLY
1) Push Messaging to Local Stores / Store Locator – hours
prominent
2) Local Inventory Integration (if available)
3) Last minute gift guides of items generally found in-store

Grainger Sees A Bigger Future For Mobile Apps
23
“Today about 41% of all mobile sales for Grainger take place via
a mobile app. But within a few years, apps could account for
70% of all mobile commerce.”

Walmart App Users Spend 40pc More Than Average Shopper
“…those who have our app are making twice as many trips to
Walmart, and their spend is 40 percent more.”
Wanda Young, Vice President of Digital Marketing Walmart

APP USERS & WEB MOBILE USERS ARE THE SAME
“An app is an opportunity for a brand to leverage its most loyal customers.”
- Kohl's
Source: Abobe “Retail Shopping: Mobile Usage on the Rise”, 2013
78% of apps
users were
return visitors,
compared to 40% on mobile
sites
Source: eConsultancy “10 interesting digital marketing statistics we've seen this week”

NO ONE WILL USE MY APP
49%
have downloaded 5+
retailer apps
Source: Chain Store Age, June 2013
41%
use retail apps
downloaded weekly, 15%
daily
20
minutes+
of monthly app
engagement
Source: GPShopper Cross Retail Statistics 2013
You already have the tools: brand + launch planning

27
THANK YOU!
584 Broadway, Suite 904
New York, NY 10012
123 W Madison, 19th Floor
Chicago, IL 60602
NY : 212-488-2222
CHI: 312-929-2439
Email: info@gpshopper.com
@gpshopper

5 Ways Retailers Can Increase Holiday ROI with Mobile

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