Holy 158% Increased Click-Through Rates, Batman!
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This document discusses how social media and email marketing can be utilized simultaneously to increase engagement and conversions. It provides tips for promoting social media pages and content through email, including social sharing buttons in emails, building email opt-in forms on social platforms, and showcasing blog posts and social media profiles in emails. When used together correctly, social media and email marketing can significantly increase click-through rates compared to using either channel alone.
Holy 158% Increased Click-Through Rates, Batman!
- 1. How to Utilize the Power of Social Media and Email Marketing Simultaneously Holy 158% Increased Click- Through Rates, Batman!
- 2. If you believe that email marketing should stay separate from social media, now is the time to find out that this is far from the truth.
- 3. When done correctly, social media can have an incredible impact on your email marketing methods; they can go together like Batman and Robin.
- 4. Alone they have their own individual power...
- 5. But when combined they can take on the world.
- 6. There are over 1.44 billion active users on Facebook, with this number growing 13 percent year-on-year (Facebook). So why wait any longer to attract these users?
- 7. There are numerous ways to utilize the power of social media and email marketing simultaneously.
- 8. Promote: Use emails to encourage people to join your social media pages.
- 9. Include a ‘re-tweet this’ in your email: This way you will give your readers the chance to further interact with your brand and share your news to the social media world.
- 10. Base an email solely on social media: Have an offer, for example, ‘Invite 50 friends on Facebook and you get 15% off!’
- 11. Opt-in: Build an email opt-in form on Facebook so that users can sign up to your emails.
- 12. Add to your blog: If you use email to showcase your blog posts, make sure to include social sharing buttons.
- 13. Be proud of your relationship with Batman: Place your social media icons at the top of your email.
- 14. You need to be where your customers are, so social media is a must when implementing an email marketing plan. Give them somewhere to ‘check you out’ to see more about your company, likes, comments, photos, re- tweets etc, so your brand not only gains awareness, but also authenticity.
- 15. Emails that include social sharing buttons have a 158% higher click-through rate than emails which don’t, (GetResponse). And more clicks mean more conversions!
- 16. http://dvfx.com [email protected] +357 25 33 77 80 Office 203, VashiotisBusiness Center, Ag. Andreou& E. VenizelouSt, 3035 Limassol, Cyprus For your FREE email marketing consultation contact us today!