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How effective is the combination of your main product and ancillary task?
- 1. 2. How effective is the combination of your main product and ancillary tasks?
- 2. In my research for the ancillary task which was radio adverts I had to identify the conventions of radio adverts that are in conjunction with newspapers and specifically local newspapers, as mentioned before in the above paragraph. The research and planning determined that conventional adverts found with newspapers are between 30 seconds to a minute and this means that in this aspect my radio advert is conventional because it just over 30 seconds long. Blog Post describing the conventions of radio adverts:
- 3. To create my radio advert I used the microphone though the voice memo app on my iPhone and after it was recorded it was sent to my laptop so that it could be downloaded it onto my laptop so that I could saved into an Audacity file. Using audacity, I created the advert by combining the audio of the radio advert and the musical theme that I had downloaded from SoundCloud. After this was completed, the audio file was converted in an MP3 file so that if could be turned into a video on Windows Movie Maker so that it could be uploaded onto Youtube, meaning that it could appear with the rest of my coursework on my blog. Radio Advert on Window Move Maker: Radio Advert on Audacity:
- 4. The length of the radio advert means that it has to brief and straight to the point so that it does not bore the viewer if it goes on for too long but if the advert is too short then the viewer would not get enough information to become interested in the newspaper so the advert has make the newspaper stand out to the potential readers and viewers. Radio adverts would be more appealing to a local audience because it is extremely common that people in more rural and local areas are more likely to the local radio rather the national radio on their way somewhere most likely on their way to work because, for example, they wish to know the state of traffic on their way to work. From my research and planning of radio adverts I concluded that the type of radio advert that would be best suited for a local newspaper would be a testimonial advertisement which contains endorsements from ‘ordinary citizens’ in order the benefit the product and this would be better for a local audience because the target audience which is made up of local and ordinary people would better apply themselves to the people in the advert and want to read the newspaper. Testimonial adverts are a type of ‘soft sell’ method of advertising that places more emphasis on a more subtle and friendly sales message as shown by how testimonial adverts have endorsements from ‘ordinary citizens’ in order to better apply themselves to the target audience.
- 5. It is especially common that radio adverts end with an endorsement that urges viewers to go to an external source and specifically a website to learn the benefits of reading their newspapers and this is more of a ‘hard sell’ method of advertising as it more overt and direct sales messages to get people to buy the product and my radio advertisement does this as well as it ends with the same type of message that urges viewers to go to the Bristol Chronicle website in order to learn more about the newspaper meaning that in this regard my radio advert is more conventional. The other ancillary task I had to complete was the billboard advertisement, this is a type of advertising that would be located outdoors, usually on large buildings and walls, that are found in high-traffic areas so that passersby that include pedestrians and drivers can easily view them.
- 6. Conventionally, these billboard advertisements are very large and contain witty slogans and distinctive visuals. National newspapers are more likely to have these billboards outside in the open where they are more easily viewed and this is because they can more easily afford them, whilst on the other hand local newspapers are more likely to have billboards on ‘sandwich boards’ which are composed of two boards on each side and are usually set up in a triangular shape nearby local stores on a high street. The use of synergy that links the ancillary tasks to the actual newspaper is crucial in making it a more believable and realistic newspaper and my ancillaries do this because it refers to ‘film previews’ and ‘sports report’ which are things that referred to in the second page of my newspaper and these references are both brief stories that previews news stories that would theoretically appear later on in the newspaper. Another example of this is that my ancillary tasks, both the radio advert and the billboard advert, both refer to a website link that is found on the second page of my newspaper. This synergy in my ancillaries and the newspaper creates a better sense of continuity between the main product and its ancillaries, which makes it more conventional, and more like a proper newspaper, which in turn makes a better final product.