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How effective is the combination of your main product and ancillary texts?
- 1. How effective is the combination of your main product and ancillary texts? Regarding the effectiveness of the combination of my main product and my ancillary tasks, I believe I had to ensure that my billboard and radio advert worked well with, and complimented my magazine. From my research, I found that to effectively advertise a product it was essential to make sure the product and advertisements were in sync. It should be clear to an audience that each promotional item is linked to the product, if they were to stand alone. For example, advertisements for Ed Sheeran’s new album ‘Divide’ were clearly linked through a continuous colour scheme, the same font, and the use of the divide sign. As a result, the audience are well aware of the product that is being promoted.
- 2. BILLBOARD;
- 3. Colour scheme; As shown in the comparison of both my magazine and billboard, it is clear that I haven’t really stuck to a colour scheme that runs through my main product to my advertisement. Whilst it may seem quite unsuccessful and ineffective regarding the combination of my main product and ancillary task, I do not believe using colours from my main product would have created a form of synergy in this situation. This is because there isn’t a colour scheme within my product, in terms of each page, and therefore no one colour would appropriately link my magazine and billboard. If my whole magazine used the colour blue, for example, it would make sense to continue these scheme into the billboard. However, seeing as I don’t have this continuity regarding colour, it didn’t make much sense to try and create a continuous colour scheme with my billboard. On my billboard the colour I chosen to use as the main background is pink. This connotes a sense of femininity, which highlights the fact that my target audience is predominantly female, and that my article discusses a more feminine topic. Although, even though there wasn’t a colour that run through the production as a whole, I kept the colour scheme of red, black and white for the logo. As I duplicated the ‘Time Out’ logo from my front cover to my billboard, I also kept the colour scheme which was used for the logo. This efficiently linked my magazine and my billboard as these colours are bold, memorable and recognizable.
- 4. Text; Regarding the text, I feel this is where I have effectively combined my main product and billboard. For example, the ‘Time Out’ logo on my billboard has been duplicated from the front cover of my magazine. This instantly links the two and creates a strong sense of synergy. As the logo/masthead is the most memorable and recognizable aspect from my front cover, I felt this was an important element to include on my billboard. In addition, my billboard also continues the use of bold text. As there is a lack of text on my front cover, I made sure it was bold by using strong fonts such as ‘arial black’. I continued this onto my billboard by using the same font. This was effective because billboards are only really going to be seen from a distance and therefore it was important the text was strong and bold in order to catch the eye of the public as they were passing by. Similarly to how I duplicated my logo/masthead, I also used the image from my double page spread on my billboard. Again, this effectively links the magazine and billboard. With my billboard, I did however try to develop this so it wasn’t completely reflective of my double page, by using the same image 3 times. As well as varying the double page and billboard, this also enhanced a sense of creativity and made the page more aesthetically pleasing and interesting. This keeps a sense of continuity from the magazine to the billboard because it still includes the same image, but just a developed version. Overall my billboard used a similar layout and mise en scene to my magazine, so that there were no drastic changes regarding these elements that would particularly shock or confuse the reader. Image;
- 6. Script; The script I created for my radio advert effectively combines with my magazine. In order to link the two and create a sense of synergy through cross media convergence I decided to incorporate part of my main article into the advert. For example, my radio advert opens with a quote from my article, which I believe effectively expresses the same viewpoint that I aimed to achieve with in my article, across another media platform. By forming this consistency between the two products, people are more likely to take my product seriously as they can see that I am sticking to the same viewpoint, even in the promotion of my product. If I was to create a radio advert that argued the opposite of what my article discusses, my product wouldn’t be taken seriously by my target audience, and this would therefore hugely affect the revenue from my product. As my article topic is quite controversial and evokes emotion, I struggled to decide on what sort of soundtrack would be best suited to fit with what I was discussing. Eventually I decided that I would need quite a neutral soundtrack, because if I used upbeat music whilst discussing quite a sensitive topic, my advert would sound childish and wouldn’t fulfill the tone of my magazine at all. Soundtrack;
- 7. Overall I am happy with the outcome of all three of my products, as I believe they all follow the codes and conventions and fulfill audience expectations, whilst challenging them at some points too. This expresses my own creativity within the productions. If I had to improve an element of my production, I would have used a specific colour scheme. If I used a strong colour theme throughout my production, I would have been able to continue and incorporate this scheme into my billboard. This may have improved the effectiveness of the combination of my main production and ancillary tasks.