How Linkedin uses Gamification to improve its Business!
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The document discusses how gamification principles can enhance business performance, using LinkedIn as an example. It highlights features like profile strength and ranking to encourage user engagement, which ultimately drives revenue for LinkedIn. The author, Alok Kejriwal, emphasizes that these gaming principles—fulfillment, achievement, and vanity—can be applied to any business model.
How Linkedin uses Gamification to improve its Business!
- 1. Lessons of Gamification via Linkedin Alok Kejriwal Founder – Games2win/Therodinhoods
- 2. Gaming and its principles can accelerate your Business 100 X times or more
- 3. Consider: The Profile Strength Circle of Linkedin
- 4. Tell me seriously: • Haven’t you clicked on this circle to try and maximize it? • I’ve been trying for years only to discover that it always remains incomplete
- 5. Insight: “Profile strength %” is a simple ‘game’ to make YOU add extra ++++++++++ levels of details to your own Linkedin profile…. So that Linkedin can make more money by targeting (selling you better) thanks to the very same data you voluntarily added!
- 6. Aha! The Linkedin Ranking %
- 7. Insight: “Linkedin Ranking” is supposed to make you feel competitive (and jealous). It makes you go out there and get on a connection addition spree so that you move up the rank! More connections = More Linkedin usage = more revenues to Linkedin via ads and upsell of InMail, etc
- 8. Gaming thrives on 3 core human principles Fulfillment Achievement Vanity Which can be applied to ANY BUSINESS in the world
- 9. Everything you do in your business can become a Game...!
- 10. Connect with me! Linkedin https://in.linkedin.com/in/alokkejri wal e-mail - [email protected] Facebook - facebook.com/rodinhood Twitter - @rodinhood My social network for anyone enterprising! therodinhoods.com Presentations – http:slideshare.net/rodinhood