How to approach UX design across different cultures
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The presentation discusses the impact of cultural differences on UX design, emphasizing that merely translating products is insufficient; understanding unique cultural traits is vital. It highlights best practices for UX designers, including the importance of localized design, user testing, and avoiding stereotypes. The document also encourages designers to cultivate a diverse team and be open-minded about cultural variations.
How to approach UX design across different cultures
- 1. @JennyShen .. How to Approach UX Design Across Different Cultures Jenny Shen | Amsterdam UX | May 2016
- 2. @JennyShen Freelance UX/UI Designer Founder of Ladies that UX Amsterdam
- 3. @JennyShen 7 countries & 24 nationalities
- 4. @JennyShen Questions at the end please?
- 6. @JennyShen The collective programming of the mind distinguishing the members of one group or category of people from others. Geert Hofstede, Gert Jan Hofstede, Michael Minkov, Cultures and Organizations: Software of the Mind. Revised and Expanded 3rd Edition. New York: McGraw-Hill USA, 2010 “ @JennyShen
- 7. @JennyShen Geert Hofstede, Gert Jan Hofstede, Michael Minkov, Cultures and Organizations: Software of the Mind. Revised and Expanded 3rd Edition. New York: McGraw-Hill USA, 2010 Cultural Dimensions @JennyShen
- 8. @JennyShen
- 9. @JennyShen Culture affects Internet usage, e-commerce trust, information and communication technology adoption, Internet marketing, and website development. Website Design And Trust Across Cultures, Dianne Cyr, Simon Fraser University “
- 10. @JennyShen What does it mean for UX Designers? @JennyShen
- 11. @JennyShen It is no longer enough to simply offer a product translated in ten to twenty different languages. Users also want a product that acknowledges their unique cultural characteristics and business practices. Elisa del Galdo and Jakob Nielsen, International User Interfaces “
- 12. @JennyShen Do’s
- 14. @JennyShen furnished apartments serviced apartments corporate housing extended stays temporary housing apart hotels monthly rentals short-term rentals vacation rentals Housing for one month or longer
- 15. @JennyShen Housing for one month or longer furnished apartments serviced apartments corporate housing extended stays temporary housing apart hotels monthly rentals short-term rentals vacation rentals sublets
- 16. @JennyShen
- 19. @JennyShen TravelBird app download banner @JennyShen English Dutch
- 21. @JennyShen Solution 3 lines in the text field @JennyShen
- 23. @JennyShen Perfect the UX in all languages, even if UI looks imperfect in some. Myself :) “
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- 28. @JennyShen makeFit Check if text fits. If it doesn’t, it makes the text smaller. @JennyShen https://github.com/aaronbarker/makefit
- 30. @JennyShen
- 31. @JennyShen Geert Hofstede, Gert Jan Hofstede, Michael Minkov, Cultures and Organizations: Software of the Mind. Revised and Expanded 3rd Edition. New York: McGraw-Hill USA, 2010 Pragmatic nature Encourage thrift and efforts in modern education as a way to prepare for the future Strong propensity to save and invest, thriftiness and perseverance in achieving results @JennyShen
- 34. @JennyShen Money as a motivator and de-motivator
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- 36. @JennyShen The systematic overview has to be given in order to proceed. This is also reflected by the law system. Details are equally important to create certainty that a certain topic or project is well-thought-out. Geert Hofstede, Gert Jan Hofstede, Michael Minkov, Cultures and Organizations: Software of the Mind. Revised and Expanded 3rd Edition. New York: McGraw-Hill USA, 2010 “ @JennyShen
- 37. @JennyShen booking page NL v.s. DE
- 38. @JennyShen booking page NL v.s. DE
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- 45. @JennyShen High drop off on homepage First clicks on help and website-related links @JennyShen
- 46. @JennyShen Assumptions Ambiguity Lack of trust1 2
- 47. @JennyShen Suggestions German customers in rooster Trust logos from trustshops.de Customer reviews Accepted payment methods Short description about company in footer @JennyShen
- 50. @JennyShen Paragraph format is used almost twice as much in Germany as in the U.S. Localization of Web Design: An Empirical Comparison of German, Japanese, and U.S. Website Characteristics, Dianne Cyr and Haizley Trevor-Smith, Simon Fraser University “ @JennyShen
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- 55. @JennyShen Discover is the new Hamburger menu Chinese Mobile App UI Trends, Dan Grover @JennyShen Chinese Mobile App UI Trends, Dan Grover
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- 61. @JennyShen “ @JennyShen Typing Chinese takes a long time and finding the precise word isn’t easy. Search sucks, so optimize for browsing. — Bram Pitoyo Design strategist at Mozilla
- 66. @JennyShen
- 68. @JennyShen Remote User Testing quantity, on-demand, flexible @JennyShen
- 69. @JennyShen Germany, Spain and worldwide Malaysia, Singapore, Indonesia, Philippines, Thailand, Vietnam Worldwide @JennyShen
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- 84. @JennyShen Resources Cultures and Organizations: Software of the Mind by Geert Hofsted, Gert Jan Hofsted, Michael Minkov Global UX: Design and Research in a Connected World by Whitney Quesenbery and Daniel Szuc geert-hofstede.com The Culture Map: Breaking Through the Invisible Boundaries of Global Business by Erin Meyer
- 86. @JennyShen Create a team of diverse talents. @JennyShen
- 87. @JennyShen Strength lies in differences, not in similarities. — Stephen R. Covey Educator and Author of “The 7 Habits of Highly Effective People" “
- 88. @JennyShen Be open-minded and curious in other cultures and habits. @JennyShen
- 90. @JennyShen
- 92. @JennyShen #25-27: https://medium.com/lux-team/responsive-navigation-for-73-languages-83eec588db28 #55-56: dangrover.com/blog/2014/12/01/chinese-mobile-app-ui-trends.html #59-60: Bram Pitoyo, Cluttered, UX Malaysia #73-74: https://dribbble.com/shots/2182953-Business-Cards-for-in-Asia #76-77: https://dribbble.com/shots/2552705-Sling-Music-Sharing-App #83: http://deadline.com/2015/02/bruce-lee-biopic-shannon-lee-enter-the-dragon-1201382941 #90: https://myhealingtime.files.wordpress.com/2015/03/thank-you-in-any-language.jpg Credits