How to Build Relationships That Land Media Coverage
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The document provides insights on building relationships with publishers and reporters to secure media coverage, emphasizing the importance of personal connections in effective pitching. It highlights statistics on the volume of pitches received by publishers and suggests strategies for creating engaging, personalized communications. Key recommendations include avoiding generic compliments, demonstrating personality, and tailoring communications to mirror the tone of the recipient.
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How to Build Relationships That Land Media Coverage
- 1. How to Build Relationships That Land Coverage
- 2. “As a TV news reporter for seven years, my inbox was always full of bad pitches.
- 3. 43%Percentage of publishers who receive between 5 and 50 pitches per week 57%Percentage of publishers who receive between 50 and 500 pitches per week ONENearly 7 out of 10 writers and editors write one story at most per day.
- 4. More than 60% of writers surveyed think it is of some importance that you establish a personal connection before pitching.
- 5. “The degree to which we perceive another person to be similar to ourselves in traits and attitudes, and to be worthy of our generosity or assistance, depends on the extent to which we perceive a personal connection with that person, no matter how trivial.” http://www.law.northwestern.edu/faculty/fulltime/nadler /Nadler_Shestowsky.pdf
- 6. Author Bios Twitter Bios + Tweets Interviews Instagram LinkedIn
- 7. AUTHOR BIOS
- 8. AUTHOR BIOS
- 10. Hi Martha, I’m happy to see that January is usually the cheapest time of the year for air travel. I’ve been dragging my feet on buying tickets home for Christmas, and now they’re so expensive. Maybe I’ll just wait it out and head home after the new year instead. When it comes to financial regrets, Americans have plenty to go around. My team at Claris Finance surveyed more than 2,000 people about their biggest money successes and their most heartbreaking financial regrets. Some surprising findings:
- 12. Hi Kristyn, I lost way too much time this morning looking at #goatsinpajamas, but I couldn’t stop myself from scrolling through all that cuteness. Thanks for sharing! Do your pets influence the way people see you? My team at Petsies showed 1,000 people pictures of men and women with and without dogs and cats. We then asked them to rank how that animal changed their perception of the person in the photo. Some interesting findings:
- 14. https://www.wiwi.europa- uni.de/de/lehrstuhl/fine/mikro/bilder_und_pdf- dateien/WS0910/VLBehEconomics/Ausarbeitungen/Mere Exposure.pdf “[In studies of] interpersonal attraction ... the more often a person is seen by someone, the more pleasing and likeable that person appears to be.”
- 15. Have a candid conversation entirely unrelated to a pitch.
- 16. Give credit to the writer.
- 17. Ask questions, or pull out your favorite quote from the article in your tweet.
- 18. Do make sure your connections are: Do add something to the conversation. Don’t just say the recent article or tweet was “great” or “interesting.” That says you didn’t read the article and are just offering a fake compliment. Positive Thoughtful Showing personality Not too political
- 19. Don’t ramble. Make your connection concisely and move on. It could be the best personal connection, but if it’s a paragraph long, it won’t get read. Don’t be afraid to show your opinion or sense of humor. If you disagree with the writer, it's OK to say that. Tactfully voicing an opposing position is a great conversation starter along with humor — but do pay attention to the writer’s tone and try to mirror it.
- 20. Hi Brett, I always enjoy reading your thoughts in “For the Record.” It’s interesting to see that more people are Googling “voter registration” this year than in 2012. I wonder if those Googlers are planning to vote for Trump or Clinton – or hey, maybe people really are just trying to find “Voltron theme song lyrics” after all. How smart does Trump sound compared to other celebrities and politicians? To determine the grade level at which different leaders speak, my team at Quote.com analyzed an average of 4,000 words per person and ran them through eight different grade-level tests.
- 22. Our research shows 85% of writers open a pitch based on the subject line alone.
- 23. Potential subject lines: ▪ Cheers from a fellow sweatpant-loving professional ▪ I could tell you hate winter based on your tweets; here’s a warm front from Florida
- 24. Potential subject lines: ▪ Cheers from a fellow lover of beach yoga, have you ever been to Delray Beach? ▪ I think it’s pretty cool that you’re a regular panel speaker, any tips for a college grad?
- 25. Subject line: Congratulations on your new job at Allure The pitch: Hey Hayley, The view from your office window that you shared on Twitter is amazing – congratulations on the new gig!
- 28. Don’t say the recent article was “great” or “interesting.”
- 29. And of course, don’t greet a man named Roger with “Hello there, Bill.”
- 30. Do your research Be a human, not a robot Build a relationship, not a Rolodex
- 31. Get all of these tips and more in “THE TELL-ALL GUIDE TO DIGITAL PR”
Editor's Notes
- #2: https://docs.google.com/document/d/1gXk32ZQHu5Tg9YAW_5utrvUTse6sgoBAr7Fj-q7JpPA/edit?ts=5948222c ← Original script for reference