How to Correctly Set Up and Manage Real Estate Agent Internet Profiles
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The document outlines the importance of online presence for real estate agents, focusing on how to manage and improve their local internet profiles. It provides a step-by-step guide on creating profiles on various platforms, including Google, LinkedIn, Realtor.com, Zillow, and Trulia, emphasizing the need for consistent and accurate information. The presentation also includes additional resources for enhancing visibility and leveraging online tools to attract leads and business opportunities.
How to Correctly Set Up and Manage Real Estate Agent Internet Profiles
- 1. What Happens When You Google You Setting up Local Internet Profiles for Real Estate Agents Presenter: Chuck Ward “PRO” Director of Marketing
- 3. Here was the Question Posed What happens when you Google yourself, your brand, or your business?
- 4. Think About These Questions Have you ever Googled yourself (of course you have) What happened? ◦ Did you like what you saw the results Google served to you about yourself, your brand, or your business? Were you satisfied?
- 5. Think About These Questions Should (or Do) you need to improve Answer a Question with a Question Are you getting enough leads, phone calls, closings and commission checks
- 6. What Do I Mean When I Say – “Google Myself”
- 7. You Probably Fall into One of These Categories 1. Nothing exists 2. What (may) does exist is negative and derogatory 3. Do have just one profile or many incomplete ones?
- 8. What’s in Your Profile?
- 9. BASIC STEPS TO CREATING SUCCESSFUL What Happens When You Google You ?
- 11. Thursday’s Agenda Determining Which Local Profiles to Target How to fill out those profiles ◦ Pieces of Data to Include ◦ Linking to Your Website(s) Resources, guides and checklists for each separate profile
- 12. Step One Go to maps.google.com Search your company office Use the EXACT address that is listed there
- 13. Step One
- 14. Primary Profile: Google Gmail.com Create or sign into your account Use the EXACT same address from the previous slide (not the company name)
- 15. Primary Profile: Google Go to plus.google.com Upload an image or logo Must be larger than 250 pixels by 250 pixels More resources are available in your member resource center
- 16. Next Profile: LinkedIn ◦ Go to http://linkedin.com ◦ Sign into or up for an account ◦ Go to Profile >> Edit Profile ◦ Tips Use the same address (from Google) Use the Pipe character (|) to separate key terms you want to be found for in the title bar Include your license number (most states require this) Add in accommodations, classes completed, titles and designations ◦ When you go to a new company UPDATE your profile
- 17. Next Profile: LinkedIn Create a link or two back to any website or social media profile Use proper search term anchoring This can also be niche terms and phrases such as “Find Tampa waterfront condos for sale” Snytax <a href=“xxx”>Your Search Term</a> (3 to 5 times max)
- 18. Next Profile: LinkedIn Example Snytax <a href=“http://www.bestrealtortampa.com”>Tampa Real Estate Agent</a> (3 to 5 times max)
- 19. Next Profile: LinkedIn 1. Extra Resources a) http://linkedintobusiness.com/LinkedIn-for-Real- Estate-Agents/ b) http://blog.kw.com/2013/08/16/7-ways-to-use- linkedin-to-build-your-real-estate-business- network/ c) http://www.pce.uw.edu/career- insights/supercharged-linkedin-profile/
- 20. Next Profile: Realtor.com Claiming your account ◦ Realtor.com http://solutioncenter.realtor.com/ControlPanel/Signup.aspx http://solutioncenter.realtor.com/ControlPanel/Login.aspx ◦ Select State and MLS ◦ Need MLS Identifier (NRDS number located on your membership card) ◦ Call NAR at 800-874-6500 ◦ Add in contact information, image, logo and address (same as Google Maps from earlier step) ◦ Resource http://support.realtor.com/#iid=rdc_hdr_realtors_support
- 21. Next Profile: Zillow.com Claiming your account ◦ Zillow.com ◦ Click on upper left corner to join Click box that says “industry professional” ◦ Add in your address and phone number ◦ Additional resource https://www.youtube.com/watch?v=ejQfCWjU7X4 ◦ You can direct Zillow to automatically take your MLS compliant virtual tour (that we provide to you) to help you be a “transactional broker” – double end deals ◦ Zillow is free
- 22. Next Profile: Trulia.com Claiming your account ◦ Trulia.com https://secure.trulia.com/signup/r/truliapro/?src=000022 ◦ Add in your address and phone number ◦ You can also direct Trulia to automatically take your MLS compliant virtual tour (that we provide to you) to help you be a “transactional broker” – double end deals ◦ Trulia is free, however, Trulia Pro is a cost item 30 – 80 USD ◦ Additional resource to be provided
- 23. Other Profiles to Consider ActiveRain.com Your profile inside your marketing account Other websites that you may have ◦ Agency provided ◦ PRO provided ◦ Purchased by you Additional Resources at the bottom of the recording (archive) page
- 24. Thanks For Joining Us Today Got Questions Got Issues Got Concerns Got Problems Need Help Contact the Helpdesk Email: [email protected] Phone 888-884-0303