How to Use Visual Content to Drive Massive Social Media Engagement 
Create Visual Content That People Can’t Wait To Share!
Photo by SSG Helen Miller
How to Create Visual Content That People Can't Wait to Share
Show, don’t tell.
90% 
OF ALL INFO TRANSMITTED TO THE BRAIN IS VISUAL 
40% 
MORE LIKELY TO BE SHARED 
60,000X 
FASTER BY THE BRAIN THAN TEXT 
VISUALS ARE PROCESSED 
65% 
OF PEOPLE ARE VISUAL LEARNERS 
46% 
THINK WEBSITE DESIGN IS #1 FOR DECIDING IF COMPANY IS LEGIT 
THINK WEBSITE DESIGN IS #1 FOR DECIDING IF CO IS LEGIT 
80% 
OF WHAT THEY SEE 
PEOPLE RETAIN 
20% 
OF WHAT THEY READ 
PEOPLE RETAIN 
10% 
OF WHAT THEY HEAR 
PEOPLE RETAIN
Trending to Visual Content 
PINTEREST 
YOUTUBE 
Views: 6 BILLION/month 
INSTAGRAM 
TWITTER 
70 MILLION active users! 
ActiveUsers:200MILLION 
1.6 BILLION likes and 60 MILLION photos shared DAILY! 
Tweetswithanimagegets2xtheengagementofthosewithout!
Even Facebook 
http://www.quicksprout.com/2014/01/10/how-to-increase-your-facebook-engagement-by-275/
~Kim Garst 
“Visuals express ideas in a snackableway.”
Things To Think About Before You Start 
It’snotaboutYOU…it’sallaboutTHEM! 
Whatdotheycareaboutoutsideofyourbrand,product, orservice? 
Visualcontenthastoappealtoyourprospectslifestyle, valuesandpainpoints,FIRST!
Be Real!
~Kim Garst 
“Creating visual content for content’s sake is not the answer.”
CREATINGAWESOMEVISUALCONTENTISN’TASEASYASSNAPPINGYOURFINGERSISIT? 
Time to take visual content creation into your own hands!
CREATING AWESOME VISUAL CONTENT ISN’T AS EASY AS SNAPPING YOUR FINGERS IS IT?
PHOTOS 
IMAGES 
INFO-GRAPHICS 
5 Types of Visual Content 
VIDEOS 
Slideshows/ 
Presentations 
1 
2 
3 
4 
5
EPIC 
Visual content 
The Good News? 
It doesn’t take an army to create
A great image acts as a preview to a bigger show. 
" 
" 
~Donna Moritz
Two MUST’s for Good Visual Content 
x 
It MUST be 
eye-catching! 
Facebook 
Get your 
audience to 
take action
Two Ways To Source Visual Content 
Share other people’s content 
Create your own
Where to Find Visual Content to SHARE! 
Google+ 
Facebook & Instagram 
Pinterest & Tumblr 
Even Twitter!
Where to Find PROVEN Visual Content
http://nos.twnsnd.co 
http://unsplash.com 
Finding Great Photos 
WITHOUT VIOLATIING COPYRIGHTS 
http://photopin.com 
http://freeimpages.com
Tips 
Visual Content Ideas
Photos 
Visual Content Ideas
How To’s 
Visual Content Ideas
Choices 
Drive 
Engagement! 
Visual Content Ideas
Checklists 
Visual Content Ideas
Quotes 
Visual Content Ideas
Questions 
Visual Content Ideas
BE Human 
@TedRubin 
@BryanKramer 
@KimGarst 
Visual Content Ideas
Info 
Graphics 
www.sociallysorted.com 
Visual Content Ideas
It’s All In The Tools!
Helps explore color choices based on vibrant photos. 
Tools for Choosing Colors & Fonts 
1 
www.design-seeds.com
Allows you to choose a color from the color ‘wheel’ and view various schemes of your choice. 
Tools for Choosing Colors & Fonts 
2 
https://kuler.adobe.com
Wonder what colors match YOUR image? Upload it here and Pictaulousspits out some suggestions! 
QUICKEST AND EASIEST  
Tools for Choosing Colors & Fonts 
3 
http://www.pictaculous.com
Fonts 
https://www.google.com/fonts 
4
Web-based Tools to Create, Edit or Manipulate an Image 
5 
http://pixlr.com/
6 
http://www.picmonkey.com/ 
Web-based Tools to Create, Edit or Manipulate an Image
Screenshots 
7 
http://awesomescreenshot.com/
Screenshots 
8 
http://evernote.com/skitch/
Professional Displaying Screenshots 
https://placeit.net/ 
9
Infographics 
10 
http://piktochart.com/
Infographics 
11 
https://venngage.com/
Video –Instagram Video (Phone App) 
12 
Video can be 3-15 seconds long
Video –Vine Phone App 
13
Web Based Graphic Designer 
14
Phone Apps -InstaQuote 
15
Phone Apps -RhonnaDesigns 
16
Phone Apps –Best for last…WORDSWAG! 
17
Grab my latest Visual Content eBook 
17 Quick & Easy Ways To Create Visual Content That People Can’t Wait To Share! 
Get Your FREE Copy NOW!
Thanks for Watching

More Related Content

PPT
Drone Equations
PDF
continuum mechanics
PDF
Hoe 2012 slides blok 1
PDF
"Hoe...?" 2012 slides blok 4
PDF
Presentatie Ben Tiggelaar
PPT
Situationeel Leidinggeven Linked In
PDF
HAN Lean Event 2014 Leerblokkades Marcel Kuhlmann
PDF
"Hoe...?" 2012 slides blok 2
Drone Equations
continuum mechanics
Hoe 2012 slides blok 1
"Hoe...?" 2012 slides blok 4
Presentatie Ben Tiggelaar
Situationeel Leidinggeven Linked In
HAN Lean Event 2014 Leerblokkades Marcel Kuhlmann
"Hoe...?" 2012 slides blok 2

Viewers also liked (11)

PPT
Activerende werkvormen
PPT
iChange: Mensen veranderen
PDF
"Hoe...?" 2012 slides blok 3
PPT
Werkvormen Voor Managers
PDF
Bewust beter beinvloeden FOSST handout
PPT
Veranderdiagnose (een samenvatting)
PDF
Ben Tiggelaar Psychologie van Beinvloeding
PPTX
Veranderkunde, sociale netwerken en leiderschap
PDF
DACUM presentation
PDF
Design it yourself the marketers crash_course_in_visual_content_creation
PPTX
Culture
Activerende werkvormen
iChange: Mensen veranderen
"Hoe...?" 2012 slides blok 3
Werkvormen Voor Managers
Bewust beter beinvloeden FOSST handout
Veranderdiagnose (een samenvatting)
Ben Tiggelaar Psychologie van Beinvloeding
Veranderkunde, sociale netwerken en leiderschap
DACUM presentation
Design it yourself the marketers crash_course_in_visual_content_creation
Culture
Ad

Similar to How to Create Visual Content That People Can't Wait to Share (20)

PPT
HRSA Social Media Webcast: Using Visual Apps to Connect with Your Target Audi...
PDF
“Visual Web” Marketing + Instagram Power Tips by Adam Japko
PDF
LinkedIn and Social Media Strategy for Customer and Talent Attraction
PDF
Social Marketing in the Digital Age - Huntington Beach Edition
PPTX
Princeton Community Works 16 - Social Media
PDF
10 things you should know, but no one ever told you - 2009 version
PDF
How to make your content go viral on Instagram
PPTX
Like, Share, ReTweet and Follow (a social media tour)
PPTX
Visual Social Marketing: The Next Generation of Social Media
PPTX
How To Design, Create, and Implement Visuals and Images With Social Media - S...
PDF
Social Marketing in the Digital Age: 2.0
PPTX
Professional Photographer's Field Guide to Social Media
PDF
How to use Video and Images to Tell Your Story on Social Media
PPTX
The Untapped Potential of Social Media That Most Businesses Are Missing
PDF
Social Media Strategy Workshop - 2017
PPTX
“Visual Web” Marketing + Instagram Power Tips by Adam Japko
PPTX
“Visual Web” Marketing + Instagram Power Tips by Adam Japko
PDF
Event Hacks: 3 ways you can use videos to promote your event
PPTX
Imagery & Imagination: Storytelling Through Social Media
PPTX
Social marketing in the digital age 2.0 - CPRS
HRSA Social Media Webcast: Using Visual Apps to Connect with Your Target Audi...
“Visual Web” Marketing + Instagram Power Tips by Adam Japko
LinkedIn and Social Media Strategy for Customer and Talent Attraction
Social Marketing in the Digital Age - Huntington Beach Edition
Princeton Community Works 16 - Social Media
10 things you should know, but no one ever told you - 2009 version
How to make your content go viral on Instagram
Like, Share, ReTweet and Follow (a social media tour)
Visual Social Marketing: The Next Generation of Social Media
How To Design, Create, and Implement Visuals and Images With Social Media - S...
Social Marketing in the Digital Age: 2.0
Professional Photographer's Field Guide to Social Media
How to use Video and Images to Tell Your Story on Social Media
The Untapped Potential of Social Media That Most Businesses Are Missing
Social Media Strategy Workshop - 2017
“Visual Web” Marketing + Instagram Power Tips by Adam Japko
“Visual Web” Marketing + Instagram Power Tips by Adam Japko
Event Hacks: 3 ways you can use videos to promote your event
Imagery & Imagination: Storytelling Through Social Media
Social marketing in the digital age 2.0 - CPRS
Ad

Recently uploaded (20)

PDF
Faculty of E languageTruongMinhThien.pdf
PDF
A guide to using Social Media For Business
PDF
How Social Media Management Drives Sales and Customer Loyalty.pdf
PPTX
Illuminati free in Uganda +256787776712,0741715666
PDF
The Effect of Compensation and Work Environment on Employee Performance with ...
PDF
IDM UltraCompare Professional 24.1.0.5 Crack
PPTX
EXPOSICION DE INGLES LENGUA EXTRANJERA.pptx
PDF
What is TikTok Cyberbullying? 15 Smart Ways to Prevent It
PPTX
ppt geometri ruang sisi datar micro baru
PPTX
Best Web Development Company in Lucknow.pptx
DOC
了解CSN毕业证学历认证,莱克福里斯特管理研究生院毕业证买大学文凭
PPTX
Lesson 1- PROF ELECT II tourismmmmmmmmmm
PDF
Dominate the Explore Page Level Me Up...
PDF
49f97d4d-be4b-40d1-88f7-06f1460c2238.pdf
PPTX
Download_HitPaw Video Converter Crack free
PDF
Organizational Culture and Leadership Style as Predictors of Organizational C...
PPTX
Deployment Experiences with Amrita Kripa: A User-Friendly Feature Rich Crowds...
PDF
From Viral to Vanishing_ How to Maintain Momentum on TikTok
PDF
GOM Player Plus 2.3.93.5364 Crack latest version
PDF
Online echo chambers, misinformation, disinformation, identity politics, how ...
Faculty of E languageTruongMinhThien.pdf
A guide to using Social Media For Business
How Social Media Management Drives Sales and Customer Loyalty.pdf
Illuminati free in Uganda +256787776712,0741715666
The Effect of Compensation and Work Environment on Employee Performance with ...
IDM UltraCompare Professional 24.1.0.5 Crack
EXPOSICION DE INGLES LENGUA EXTRANJERA.pptx
What is TikTok Cyberbullying? 15 Smart Ways to Prevent It
ppt geometri ruang sisi datar micro baru
Best Web Development Company in Lucknow.pptx
了解CSN毕业证学历认证,莱克福里斯特管理研究生院毕业证买大学文凭
Lesson 1- PROF ELECT II tourismmmmmmmmmm
Dominate the Explore Page Level Me Up...
49f97d4d-be4b-40d1-88f7-06f1460c2238.pdf
Download_HitPaw Video Converter Crack free
Organizational Culture and Leadership Style as Predictors of Organizational C...
Deployment Experiences with Amrita Kripa: A User-Friendly Feature Rich Crowds...
From Viral to Vanishing_ How to Maintain Momentum on TikTok
GOM Player Plus 2.3.93.5364 Crack latest version
Online echo chambers, misinformation, disinformation, identity politics, how ...

How to Create Visual Content That People Can't Wait to Share