How To Design, Create, and Implement Visuals and Images With Social Media - SEMrush Webinar With Doyle Buehler - 2015 11 05
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The document outlines a presentation by Doyle Buehler on the importance of visual storytelling in digital leadership and entrepreneurship. It emphasizes the use of various visuals to engage audiences, build brand identity, and influence action, highlighting key strategies for effective online communication. Buehler also offers resources and tools for creating impactful visuals and encourages participants to create a consistent brand presence across social media channels.
![Welcome!
• Admin Stuff
• Please type in your questions along the way
• Audio/video check?
• Screenshots? Yes! [Jing]
• Please type in your questions along the way
• Slide deck on Slideshare
http://bit.ly/doylebuehler20](https://image.slidesharecdn.com/socialmediavisuals-semrush-doylebuehler-20151105-151105181816-lva1-app6892/85/How-To-Design-Create-and-Implement-Visuals-and-Images-With-Social-Media-SEMrush-Webinar-With-Doyle-Buehler-2015-11-05-3-320.jpg)
![Get On To It [Visuals]!
1. I will produce ____ images, every week
2. It will be designed for (persona): ________________
3. My first image will be about: ___________________
4. My second image will be about: _________________
5. My first infographic will be about: _______________
6. I will use (tool) __________ to design my images](https://image.slidesharecdn.com/socialmediavisuals-semrush-doylebuehler-20151105-151105181816-lva1-app6892/85/How-To-Design-Create-and-Implement-Visuals-and-Images-With-Social-Media-SEMrush-Webinar-With-Doyle-Buehler-2015-11-05-69-320.jpg)
How To Design, Create, and Implement Visuals and Images With Social Media - SEMrush Webinar With Doyle Buehler - 2015 11 05
- 3. Welcome! • Admin Stuff • Please type in your questions along the way • Audio/video check? • Screenshots? Yes! [Jing] • Please type in your questions along the way • Slide deck on Slideshare http://bit.ly/doylebuehler20
- 4. •Digital Leadership: How to be at the forefront of digital transformation •Entrepreneurship: How to grow a remarkable online ecosystem, business and sales, •Education: Learning the skills of Digital Strategy, Business Planning & Entrepreneurship Hello, I’m Doyle Buehler #OwnOnline
- 6. How I spent $250,000+ on a website #ownonline
- 7. What Am I Here To Talk About? • Talkin’ Bout Visuals & Pictures & Images… • Help you find the “focus” • Help you action what you need to do • Help you implement
- 8. What You Will Find Out Today • What may be holding you back with social media visuals • What you can do differently • How to build a visual blueprint for a strong digital ecosystem on social media through Visuals
- 9. I’m Giving Away A Paperback Copy of My Book on Digital Leadership - “The Digital Delusion: How To Overcome The Misguidance & Misinformation Online” For the BEST Question OR Your BIGGEST Challenge of Online Just Tweet! @doylebuehler #ownonline @SEMrush The Book on Digital Leadership for Businesses
- 12. Not Just About The Selfie #ownonline @doylebuehler
- 13. Not About Cute Kittens #ownonline @doylebuehler
- 14. Nor About Cute Babies #ownonline @doylebuehler
- 19. It’s Not Just About The “Like” – It’s MORE About the CONVERSATION Needed to Build A COMMUNITY
- 20. INFLUENCE To ACTION • Move your “audience” to your own lists and own pages. • Not just about “engagement” • About INFLUENCE • WIIFM? • NOT just about “Likes”
- 23. The primary problems with Visuals? …Google and other search engines can’t “see” pictures nor videos...yet …Most businesses don’t know where to start
- 24. “The use of images, videos, infographics, presentation and other visuals on all online digital channels to craft a graphical story around your key brand values and offerings ” Visual Storytelling
- 27. What Do You Want To Achieve With Visuals? • Elicit an EMOTION • Inspiration • Aspirations • Motivations • Provide VALUE!
- 28. A Picture Is Worth 1.3 Billion Users
- 29. Pictures From The Start Visuals are processed 60,000 times faster than text by the human brain and 90% of information transmitted to the brain is visual. Humans evolved over millennia to respond to visual information long before their developed the ability to read text.
- 36. Why Use Images? Source: http://www.socialmediaexaminer.com/5-psychology-tips-to-improve-your-social-media-posts
- 37. #1: Images Speak to Viewers
- 39. #3: Words Trigger Action
- 42. 8 Key Elements of Visual Brand Storytelling 1. Design 2. Persona 3. Voice 4. Relevance 5. Personality 6. Story 7. Share Factor
- 43. The BEST Content Visuals? • Your “VOICE” • Your Brand • From Content Plan? • To Whom? Persona • Are you delivering your value? • What do they WANT to HEAR? • What Does Your Content LOOK Like?
- 44. What Types of Visuals To Create? • Quote Graphics • Screen shots • Inspiration • Industry Tips • Infographics • Visual story • Post title Blocks • Collages • Word Art • Post images • Powerpoint & Keynote Slides • Personal Photography • Behind the scenes • Original Designs • Your Brand Essence • Striking! Colours, Scenes • Comparisons • How To… • GIFs
- 45. @doylebuehler
- 47. What Channels Are You Going To CHOOSE TO Maximise Your Social Media Images? #1: ______________________ #2: ______________________ #ownonline @doylebuehler
- 48. Why Is Your Audience Important? • Relevance • Keywords
- 49. Identify Your Persona TARGET PERSONA: ________________________________________ Job title/Role: ____________________________________________ Typical challenge: _________________________________________ Needs Gap: ______________________________________________ Funnel position: __________________________________________ What she cares about: _____________________________________ Place your persona’s picture here and give her a name, to help your content team keep her top-of-mind.
- 50. “Your brand is what people say about you when you’re not around”
- 51. Branding • About Your Brand (not your baby) • Not Just a LOGO • Your Value – Your strategic architecture • Create alignment with visuals & Video • Your Pitch & Profile • Assessing & Expressing Your Brand
- 52. Building Your Brand is SMART • Creates awareness of what we, as entrepreneurs stand for. • Gives us opportunities to become liked and followed consistently. • Elevates our credibility, because we embrace being ‘out there’ for the world to find. • Allows us to gain trust – which ultimately leads to more business! • It’s NOT just a logo!
- 53. Primary Visuals SEO • Filename – Keywords • SEO/Meta Tags (Yoast) • Description • Title • Caption (optional) • Descriptions • ALT text • Image Pages – individual URL • Post as a complete “post”
- 55. Hack The #Hashtag Use 1-2 on Twitter & Facebook 25-30 in Instagram Research: http://www.tagsforlikes.com/ #hashtagsforlikes #love #TagsForLikes.com #TagsForLikesApp #TFLers #tweegram #photooftheday #20likes #amazing #smile #follow4follow #like4like #look #instalike #igers #picoftheday #food #instadaily #instafollow #followme #girl #iphoneonly #instagood #bestoftheday #instacool #instago #all_shots #follow #webstagram #colorful #style #swag
- 56. What Types of Visuals Are You Using?
- 59. Visuals – “How To Create” Tools • http://visual.ly/ • http://vizualize.me/ • http://piktochart.com/
- 60. Image Creation Tools • https://snappa.io/ • http://www.canva.com • http://www.visme.co/ • Powerpoint (yes, Powerpoint) • Awesome Screen Shot (Chrome plugin)
- 61. Visuals – “Quote” App Tools • Type Overlay: http://wordswag.co/ • Type Overlay: http://www.phon.to/ • Type Overlay: Typorama • Watermark http://ezywatermark.whizpool.com/
- 62. Other Tools For Visuals • Chat Tool To Share http://www.kik.com/ • Hashtags http://www.tagsforlikes.com/
- 63. Tools To Create Your Unique Colour Palette • http://design-seeds.com/ • http://blog.visme.co/color-psychology-in- marketing-the-ultimate-guide/ • http://pltts.me/ • https://color.adobe.com/create/color-wheel/
- 64. Image Sources • https://pixabay.com • http://www.bigstockphotos.com • https://unsplash.com/ • http://gratisography.com/
- 65. Mobile Visual Creation Apps • VSCO Cam – https://vsco.co/vscocam • After Photo - https://itunes.apple.com/ca/app/after-photo- add-caption-text/id640032822?mt=8 • Word Swag http://wordswag.co/
- 67. Remember • Use your branding, consistently in your images • Use a consistent style, so people know it comes from you • Share from the social channel/network, as well as from your site
- 69. Get On To It [Visuals]! 1. I will produce ____ images, every week 2. It will be designed for (persona): ________________ 3. My first image will be about: ___________________ 4. My second image will be about: _________________ 5. My first infographic will be about: _______________ 6. I will use (tool) __________ to design my images
- 70. …Just Don’t Become A Dan Bilzerian
- 71. HOT Seat What Is Your Experience With Visuals? Email me [email protected]
- 72. Don’t just stand there staring…
- 73. Where to go for more help? • Let’s connect on Twitter, Linkedin, Facebook – Just search ‘Doyle Buehler’ @doylebuehler • Need any Tips? Please email me with ANY questions [email protected] • Call me +61 413 106 880 (Australia) • Call me +1 403 616 0273 (Canada/US) #OwnOnline
- 74. Webinar Resources Resources & Ideas www.thedigitaldelusion.com/semrush Slide Deck on Slideshare.net bit.ly/doylebuehler20 Join The Online Inner Circle Facebook Group: https://www.facebook.com/groups/onlineinnercircle
- 75. The End of The Story? It’s more about the conversation, the community, as well as the connections that you make through VISUALS & IMAGES The conversion is the result of having a strategy, having a process, and having all of the pieces in place for your audience to SEE.
- 79. Your Social Media Leadership Challenge
Editor's Notes
- #2: HOW TO USE VISUALS EFFECTIVELY TO LEVERAGE YOUR COMPLETE BRAND STORY ONLINE THE UNTAPPED POTENTIAL OF SOCIAL MEDIA THAT MOST BUSINESSES ARE MISSING With Doyle Buehler
- #3: What does it take to be creative? Learn the rules like a pro, so you can break them like an artist – Pablo Picasso
- #4: Thank you to @SEMrush for hosting this webinar
- #5: Kicking Ass Online with digital leadership – doyle buehler
- #6: Entrepreneurship: I help entrepreneurs grow their online ecosystem, business and sales, through digital leadership Educator: Teach Digital Strategy, Business Planning & Entrepreneurship Author: The Book on Digital Leadership for businesses – The Digital Delusion.
- #8: I’m going to tell you the 5 specific action steps that you can do to increase your real ROI. And no, it’s not a magic formula either.
- #10: How to start to engage with your audience to get INFLUENCE TO ACTION for people who ask great questions. This is my book. For good questions. Author: The Book on Digital Leadership for businesses – The Digital Delusion.
- #11: What are your biggest challenges online? Please share @doylebuehler
- #12: The pain of social media No real community No real influence No leads from social No sales from social No profit from social No known results Just cost cost cost
- #16: To be 100% Awesome! Every business wants to be 100% awesome, right? Well, how do you get there?
- #17: Are you the digital leader with your online content? 90% consume content – the audience 9% of businesses copy and share other’s content 1% of businesses create original content
- #18: People don’t want more content; they want better content. Add value, not volume.
- #19: What’s the real story of social media Conversations + Community + Connections = conversions
- #20: It’s more about creating the connections.
- #22: Digital Leadership Architecture Your brand value Your community Your product and content
- #23: The 7 Disciplines of digital leadership They have a sound digital strategy that connects and communicates who they are, online They have developed a detailed content plan that helps them discover and empower their voice online They have learned how to use social media properly, as a part of an ever growing community They understand that branding, visuals and videos are a significant part of what they develop and create online for their audience There is alignment with their website, their content, their strategy, and their sales funnel They have established and continue to develop a sales funnel that is continuous and always working for their business They realise that advertising and analytics is critical for their long term success, in order to expand their audience and generate more business
- #31: Ingredients of the perfect content formula – curation, branding, images
- #32: 100 million posts on Facebook
- #33: OG:IMAGES on facebook
- #34: Social media traffic on twitter
- #35: The golden ratio of images to text in articles
- #36: Picture Posts – are your key to your content strategy Explain a concept Show comparisons Tell a story Create an original list Demonstrate a process Create an emotion Share an idea
- #44: Match your content with your audience
- #46: 8 elements if visuals that get shared
- #47: Social media video and visuals Instagram Facebook Vimeo Youtube Vine Slideshare Periscope Google+ Pinterest Twitter Tumblr Linkedin
- #56: You can use 1-2 in Twitter & Facebook; 25-30 in Instagram #love #TagsForLikes.com #TagsForLikesApp #TFLers #tweegram #photooftheday #20likes #amazing #smile #follow4follow #like4like #look #instalike #igers #picoftheday #food #instadaily #instafollow #followme #girl #iphoneonly #instagood #bestoftheday #instacool #instago #all_shots #follow #webstagram #colorful #style #swag
- #57: Additional
- #59: http://doy.li/1EhfakE http://doy.li/1Ehfhgj http://doy.li/1Ehfi3L http://thedigitaldelusion.com/wp-content/uploads/2015/05/digital-marketing-strategy-infographic-doyle-buehler-digital-leadership-online-content-2015-05.png http://thedigitaldelusion.com/wp-content/uploads/2015/05/digital-marketing-strategy-infographic-doyle-buehler-social-media-explained-with-donuts-2015-05small.png http://thedigitaldelusion.com/wp-content/uploads/2015/05/digital-marketing-strategy-infographic-doyle-buehler-what-happens-online-in-60-seconds-2015-05.png
- #67: Visuals can be the difference between being seen and being invisible on a platform - Hubspot
- #69: Once you have the main elements of the platform in place – keep exercising! Now you can go back to each core section, to give you that clarity that you need along the way.
- #70: Here is your action plan
- #71: Just don’t become a Dan Bilzerian the online social media douche. Please – no kittens, no guns, and no babes
- #74: You can also download all of the worksheets for each frame, from the site www.thedigitaldelusion.com/kpi-webinar
- #75: I have some new items up there – new worksheets, new resources
- #76: Developing your digital leadership in social media – understanding your strategic architecture
- #79: Connecting leaders to digital. Doyle Buehler online. Are you ready to join me on the epic quest to close the digital divide, expel the internet’s ivory towers, and rid the world of online business monotony and mediocrity?
- #80: Developing your digital leadership in social media – understanding your strategic architecture It’s more about the conversation, the community, as well as the connections that you make What conversations are you having with your audience How are you building your community around your value What corrections are you creating with your audience The conversion is the result of having a strategy, having a process, and having all of the pieces in place for your audience.
- #81: The digital leadership manifesto There has never been a better time to own your future online with your business. The success of you and your business is only about building your knowledge base, using the tool that you have, and being smart about what you do and how you do it. Stop wasting time, money and resources on solutions that don’t provide a clear vision, a clear strategy, and more importantly, a key way to implement what you have learned. Now is the time to become the digital leader in business Now is the time to build your online empire