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How to get more traffic
with less content
Slideshare.Net/AnnaDoesSEO
@AnnaDoesSEO
Anna Gregory-Hall
Snaptrip Group
How
many
pages is
too many
pages?
#brightonSEO
@AnnaDoesSEO
#brightonSEO
@AnnaDoesSEO
You have way too many
pages on your site
WHY?
#brightonSEO
@AnnaDoesSEO
WHY?
WHAT?
#brightonSEO
@AnnaDoesSEO
WHY?
WHAT?
HOW?
#brightonSEO
@AnnaDoesSEO
AND MORE ��
#brightonSEO
@AnnaDoesSEO
But, having
lots of
pages and
sites is
good,
right?!
#brightonSEO
@AnnaDoesSEO
#brightonSEO
@AnnaDoesSEO
Having this many pages
and actually doing a
good job is a huge
undertaking
Resource Constraints
#brightonSEO
@AnnaDoesSEO
Cross-Site Duplication
#brightonSEO
@AnnaDoesSEO
Keyword Cannibalisation
#brightonSEO
@AnnaDoesSEO
‘Crawl Budget’
#brightonSEO
@AnnaDoesSEO
The Journey
#brightonSEO
@AnnaDoesSEO
Gather Data
#brightonSEO
@AnnaDoesSEO
Gather Data
CRAWLS*
#brightonSEO
@AnnaDoesSEO
Gather Data
SEARCH
CONSOLE
CRAWLS*
#brightonSEO
@AnnaDoesSEO
Gather Data
CRAWLS*
LINK
TOOLS
SEARCH
CONSOLE
#brightonSEO
@AnnaDoesSEO
Gather Data
CRAWLS*
LINK
TOOLS
DB
EXPORTS
SEARCH
CONSOLE
#brightonSEO
@AnnaDoesSEO
#brightonSEO
@AnnaDoesSEO
Use the Google Search Console API
Align to
historical
traffic,
backlinks
and future
potential
#brightonSEO
@AnnaDoesSEO
Identify Cannibalisation
#brightonSEO
@AnnaDoesSEO
Hannah’s GDS
Cannibalisation
Explorer
Identify Cannibalisation
#brightonSEO
@AnnaDoesSEO
Identify Cannibalisation
Hannah’s GDS
Cannibalisation
Explorer
Aleyda’s
Keyword
Mapping Doc
#brightonSEO
@AnnaDoesSEO
Hannah’s GDS
Cannibalisation
Explorer
Identify Cannibalisation
Aleyda’s
Keyword
Mapping Doc
Your Own Ideal
Structure
#brightonSEO
@AnnaDoesSEO
Make a Keep, Redirect
& Delete List
#brightonSEO
@AnnaDoesSEO
KEEP / 200
Make a Keep, Redirect
& Delete List
#brightonSEO
@AnnaDoesSEO
KEEP / 200
REDIRECT / 301
Make a Keep, Redirect
& Delete List
#brightonSEO
@AnnaDoesSEO
KEEP / 200
REDIRECT / 301
DELETE / 404 or 410
Make a Keep, Redirect
& Delete List
#brightonSEO
@AnnaDoesSEO
Don’t Get Sentimental
#brightonSEO
@AnnaDoesSEO
Helpful Content Update
#brightonSEO
@AnnaDoesSEO
“Removing unhelpful content
could help the rankings
of your other content”
#brightonSEO
@AnnaDoesSEO
- Google Search Central, August 2022
Sitemap(s!)
#brightonSEO
@AnnaDoesSEO
Final Checks
#brightonSEO
@AnnaDoesSEO
Final Checks
CONTENT
TRANSFER
#brightonSEO
@AnnaDoesSEO
Final Checks
CONTENT
TRANSFER
INTERNAL
LINKING
#brightonSEO
@AnnaDoesSEO
Final Checks
CONTENT
TRANSFER
INTERNAL
LINKING
CRAWL
#brightonSEO
@AnnaDoesSEO
#brightonSEO
@AnnaDoesSEO
Monitor & Adjust
#brightonSEO
@AnnaDoesSEO
Is That It?
#brightonSEO
@AnnaDoesSEO
#brightonSEO
@AnnaDoesSEO
To Do
Review
Page Types
& Templates
#brightonSEO
@AnnaDoesSEO
To Do
Review
Internal
Linking
Structures
#brightonSEO
@AnnaDoesSEO
To Do
Optimise
Images to
Improve
Page Speed
#brightonSEO
@AnnaDoesSEO
To Do
Deep Dive
into Page 2
Keywords &
Pages
#brightonSEO
@AnnaDoesSEO
To Do
Optimise
Page Titles &
Headings
Remember
#brightonSEO
@AnnaDoesSEO
Remember
Consider traffic,
backlinks and
future potential
1
#brightonSEO
@AnnaDoesSEO
Remember
Agree a Keep,
Redirect &
Delete List
Consider traffic,
backlinks and
future potential
1
2
#brightonSEO
@AnnaDoesSEO
Remember
Complete
final checks
Agree a Keep,
Redirect &
Delete List
Consider traffic,
backlinks and
future potential
1
2
3
#brightonSEO
@AnnaDoesSEO
Remember
Complete
final checks
Agree a Keep,
Redirect &
Delete List
Consider traffic,
backlinks and
future potential
1
2
3
#brightonSEO
Be Brave!
4
@AnnaDoesSEO
Remember
Complete
final checks
Be Brave!
Agree a Keep,
Redirect &
Delete List
Consider traffic,
backlinks and
future potential
Monitor, Adjust
& Optimise
1
2
3
4
5
#brightonSEO
@AnnaDoesSEO
…Did It Work?
#brightonSEO
@AnnaDoesSEO
GSC Coverage
#brightonSEO
@AnnaDoesSEO
The Past 16 Months
The Implementation
#brightonSEO
@AnnaDoesSEO
slideshare.net/AnnaDoesSEO
@AnnaDoesSEO
Thank You
@WouldBeTraveller
snaptrip.com

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