How to Jump into Social Media
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The document outlines key steps for successfully engaging in social media, highlighting the importance of setting goals, developing a strategy, and implementing a detailed plan. It emphasizes the need for internal preparation, stakeholder involvement, and finding the right agency to guide the process. Additionally, it stresses the significance of adaptability, content quality, and storytelling in social media communications.
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How to Jump into Social Media
- 1. HOW 20 slides max. series To Jump into Social Media © 2011/h20_01b01 ImagePro Communication Projects · www.imagepro.gr
- 2. First. Get Ready Internally © 2011/h20_02b01 ImagePro Communication Projects · www.imagepro.gr If you want to succeed you have to understand that things are different and you need to Change Research. Customer Profile. Social Audit. Social Media Processes. Social Media Policy. Community Policy. Internal Education. Resources. Stakeholders.
- 3. Second. Find an Agency © 2011/h20_02b01 ImagePro Communication Projects · www.imagepro.gr Companies like the idea, but don’t fully execute and do not engage with their customers Don’t relegate social media to Gen Y just because they use it for personal use. Find an Agency that focus on relationships and let it train you.
- 4. 1. Goals. 2. Strategy. 3. Execution. 4. 4-step Program Evolution. Third.. © 2011/h20_02b01 ImagePro Communication Projects · www.imagepro.gr
- 5. Don’t confuse goals with strategy Set your goals Step 1: © 2011/h20_02b01 ImagePro Communication Projects · www.imagepro.gr
- 6. Step 2: A social media strategy framework Write a Plan © 2011/h20_02b01 ImagePro Communication Projects · www.imagepro.gr Listen Talk Embrace Engage
- 7. Step 2: A social media strategy framework Write a Plan Listen © 2011/h20_02b01 ImagePro Communication Projects · www.imagepro.gr what people are saying about your company, product, Talk brand. Watch. Embrace Engage
- 8. Step 2: A social media strategy framework Write a Plan Listen Talk © 2011/h20_02b01 ImagePro Communication Projects · www.imagepro.gr what people are saying about Communicate with people, respond your company, product, in comments, answer questions, brand. Watch. participate. Embrace Engage
- 9. Step 2: A social media strategy framework Write a Plan Listen Talk © 2011/h20_02b01 ImagePro Communication Projects · www.imagepro.gr what people are saying about Communicate with people, respond your company, product, in comments, answer questions, brand. Watch. participate. Engage Listen customers, answer, support Embrace and engage. Make deeper connections.
- 10. Step 2: A social media strategy framework Write a Plan Listen Talk © 2011/h20_02b01 ImagePro Communication Projects · www.imagepro.gr what people are saying about Communicate with people, respond your company, product, in comments, answer questions, brand. Watch. participate. Embrace Engage Customers can change you. Let Listen customers, answer, support them! Build a Community and take and engage. Make deeper actions. connections.
- 11. Step 3: Make your Plan Operational © 2011/h20_02b01 ImagePro Communication Projects · www.imagepro.gr Key Success Factor: Be adaptable to change.
- 12. Step 3: Make your Plan Operational © 2011/h20_02b01 ImagePro Communication Projects · www.imagepro.gr Key Success Factor: Content is the King.
- 13. Measure. Step 4: Refine. Evolution Repeat. © 2011/h20_02b01 ImagePro Communication Projects · www.imagepro.gr
- 14. Step 4: Evolution Sociality Revenue Web traffic Choose metrics carefully Awareness Brand reputation Prospect leads Prospects’ Engagement Prospect lead quality Engagement with customers Useful product feedback © 2011/h20_02b01 ImagePro Communication Projects · www.imagepro.gr
- 15. Tip1: © 2011/h20_02b01 ImagePro Communication Projects · www.imagepro.gr It is not about Technology. It is about Communication! In-House and Out-Sourcing combination will drive your success.
- 16. Tip2: © 2011/h20_02b01 ImagePro Communication Projects · www.imagepro.gr Top Management Commitment and a Team are needed Social Networking takes serious efforts.
- 17. Tip3: © 2011/h20_02b01 ImagePro Communication Projects · www.imagepro.gr Allocate a Budget, Internal Resources and an Agency It is not for free and it is not someone’s, generation y, sometimes job.
- 18. Tip4: © 2011/h20_02b01 ImagePro Communication Projects · www.imagepro.gr Choose a Step-by-Step approach. It’s not about opening accounts. Listen, Plan. Execute. Learn. Improve. Measure.
- 19. Tip5: © 2011/h20_02b01 ImagePro Communication Projects · www.imagepro.gr It’s not about opening accounts. It’s about telling a Story. Describe your company, brand, product story using valuable content.
- 20. Tip6: © 2011/h20_02b01 ImagePro Communication Projects · www.imagepro.gr Design and Produce interesting, informative, quality content Focus on visual content, video and photo to tell your story.