How to Marry Your Social and Email Marketing
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The document provides insights on integrating social and email marketing strategies to engage customers effectively. It highlights tips for leveraging email to build social communities, promote content, and enhance customer relationships. Additionally, it emphasizes the importance of creating valuable content and utilizing data for targeted marketing efforts.
How to Marry Your Social and Email Marketing
- 1. + & How to Marry Your Social and Email Marketing PRESENTED BY
- 2. Want to win free swag? Tweet us with the hashtag #SproutWebinar and enter to win.
- 3. + Overview About AWeber Why Email Marketing? Why Social Marketing? 5 Tips to Engage Your Customers Through Social & Email
- 4. + ● Marketing ● Product ● Education tut1621 [email protected] Nice to Meet you!
- 5. Nice to Meet you! Michael Patterson @MPatterson22 [email protected]
- 6. + The (Abridged) History of AWeber
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- 9. + Permission-Based Analytics ROI Time-saver Easy to use And More Benefits…!
- 11. + Building Relationships Return on Engagement Scalable Distribution Educational Analytics Benefits of Social
- 12. + Tip 1: Invest in an Email Strategy
- 13. + “I used to spend a crazy amount of time on Facebook,” Jill admitted. “I tried to manipulate the Facebook algorithm. It was tricky. Then I focused on email instead, and now I don’t need to spend nearly as much time on social.” The trick was using social to promote her content and using it together with email marketing – not relying solely on social media for her success. From Farm to Laptop
- 14. + “I used to send full blog posts as they were published,” she said. “They weren’t getting big open rates and I got spam complaints, so I ditched the daily post format in favor of weekly emails and it’s been very successful ever since.” -Jill Winger Content That Goes the Extra Mile
- 15. + Valuable Emails → Loyal Customers
- 16. + Tip 2: Build a Social Community Choose Your Networks Follow Your Customers Share a Steady Stream of Content Engage with All Responses Join Twitter Chats
- 17. + Tip 3: Promote Email via Social Create amazing content Create landing page and sign up form Social sharing on your subscriber “thank you” page Promote your content on social in exchange for their email address
- 18. + DIY Natural
- 19. + “Once we built up our email list with AWeber, we worked to push our Facebook fans to our email list so we can keep in touch directly.” “The #1 thing people should do if they’re trying to grow their social media or email lists is spending time on creating content people want to see. It will then promote itself.” - Matt Jabs
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- 22. + Tip 4: Promote Social via Email Ask them to share your content on social Include social posts in your email Social integrations to quickly share email content Social sharing buttons in every email
- 23. + Vault used social media in the past, but social alone wasn’t allowing them to connect with their audience the way they wanted. That all changed when they added email marketing to the mix. Using Email to boost Social Reach
- 24. + “We had a low reach on Facebook,” James said. “But when we started using AWeber and opting to have AWeber post on our Facebook page, our reach went up significantly – it tripled and then quadrupled. Facebook really likes to show people our AWeber posts in the newsfeed, more so than our own organic posts.”
- 25. + Tip 5: Use Email Data for Social Targeting
- 26. + Import CRM Data to Facebook Export Your Email Data Import it to Power Editor Mimic Your Email Flow
- 27. + Create a Lookalike Audience Choose a Lookalike Source Choose Your Location Choose an Audience Size Get them to Opt-In
- 28. + Create a Lookalike Audience Choose a Lookalike Source Choose Your Location Choose an Audience Size Get them to Opt-In
- 29. + Create a Lead Advertisment Choose Form Fields Choose Your Content Include a Privacy Policy Set a Budget
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- 32. Try AWeber for 30 days! Ready to engage your customers through email marketing? Go to link below for a 30 day trial of AWeber: http://www.pt.aweber.com Email me directly with any questions: [email protected]
- 33. Questions?
- 34. Sign-Up for a free 30-day Trial sproutsocial.com