How to use Google+ for Social SEO
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The document provides a comprehensive guide on using Google+ for social SEO, covering its functionalities, community building, and content strategies. It emphasizes the integration of Google+ with search and social elements, highlighting the importance of crafting engaging content and establishing connections with industry influencers. Additionally, it outlines actionable steps for developing campaigns and tracking social SEO results to enhance online presence.
How to use Google+ for Social SEO
- 1. How to use Google+ for Social SEO
- 2. What we will cover: 1. What is Google+? 2. What is Social SEO, and how does it ‘work’ 3. Think in terms of campaigns: case study
- 3. - The relationship between website, Search and Social - How to make all three work together using Google+ - How to build trust, reputation and authority - How to build relationships with influencers in your niche - The difference between personalized and global results - The importance of creating incredible content - How to start building your community on Google+ - How to build up and run campaigns on Google+
- 4. Part 1 - What is Google+?
- 5. The main reason to start now: is
- 6. Google as the social destination
- 9. Understanding Google as the social layer
- 10. Adding contacts to circles from within Gmail
- 11. Google Authorship and personalized results
- 12. The role of the +1 on people’s website
- 13. Google+ share box from a website
- 14. Google Pages
- 15. Gain followers
- 16. New ‘My Business’ Dashboard
- 17. New ‘My Business’ Dashboard (more)
- 18. Google Adwords
- 19. Android - 57% of Americans have a SmartPhone
- 20. Google Now
- 21. Google Hangouts
- 22. YouTube and Hangouts on air
- 23. Google+ sharing from YouTube
- 24. Google Drive
- 25. Google Calendar and events
- 26. Google Chrome
- 28. Part 2 - What is Social SEO?
- 29. If you share publicly on Google+ it will be indexed by Search Other content will be indexed, and is personalized too
- 30. Private results and authorship - (changes to pics showing in July 2014)
- 31. Titles...
- 35. So, how can you increase your Search results? Here is what you need to do: ● Build a strategy as to how it fits into your overall SEO plans ● Set outcomes as to what you are seeking to achieve from a Social SEO perspective. And I mean, put numbers on it all! ● Get started on Google+ ● Create engaging content and post on a regular basis
- 36. ● Create a network of people who are authoritative in your subject areas ● Build a community of people around you who are engaging on your content ● Track the results you are getting from social direct and from Google Search ● Scale and continue.
- 37. Part 3 - think ‘campaigns’
- 38. Pre-campaign
- 40. Back end of Website: Best Title Choose a good URL Natural language meta description A few tags Appropriate categories
- 41. Time to create a circle!
- 44. Private message
- 45. Private message
- 46. Private message
- 47. The launch day!
- 52. Search results: a) Google Plus Marketing - Page 3 b) Google+ Marketing - Page 2
- 54. Day 11
- 55. Second position on Page 2
- 56. About 2 weeks later...
- 57. Page 1 result!
- 58. Search for ‘What is Google?”
- 59. Final thoughts: build relationships and build your Google+ network, because...
- 60. The Google+ Community Gives You Search Results!