How to Use No-Code/Low-Code Tools for Growth
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The document discusses how Çağrı Sarıgöz, a growth and product manager, has used no-code and low-code tools to build products and automate processes at CitizenShipper without developer assistance. Specifically, it describes how he implemented an in-app onboarding flow and referral program using tools like UserGuiding, Google Tag Manager, and Jotform. It also explains how he automated SMS messaging using Mixpanel, Google Sheets, Python code, and other tools after Mixpanel sunset its messaging features. The document provides references and an overview of various no-code tools that can be used for tasks like analytics, forms, communications, and integrations.
![linktr.ee/cagrisarigoz
References & Resources
Reference Links
➔ How CitizenShipper increased Activation Rates by 25% with UserGuiding’s Resource Centers and in-app elements
Tools Mentioned
➔ Google Tag Manager [free] for integrating third-party tools, triggering custom events, and more
➔ Google Sheets [free] Online Spreadsheets
➔ Jotform [freemium] for building online forms
➔ UserGuiding [paid] for in-app onboarding and other interactive element
➔ Airplane [freemium] for automating scripts, and easily turning code into internal products
➔ Mixpanel [freemium] for product analytics
➔ Zapier [freemium] for integrating any tool with any other tool
➔ OneSignal [freemium] for user communications (Push, Email, SMS)
➔ Airtable [freemium] Google Sheets on Steroids
➔ Instapage [paid] for building landing pages
➔ Twilio [freemium] as SMS service provider
➔ SendGrid [freemium] as email service provider](https://image.slidesharecdn.com/howtouseno-codelow-codetoolsforgrowth-220217110852/85/How-to-Use-No-Code-Low-Code-Tools-for-Growth-14-320.jpg)
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How to Use No-Code/Low-Code Tools for Growth
- 1. linktr.ee/cagrisarigoz How to Use No-Code/Low-Code Tools for Growth by Çağrı Sarıgöz Jan 27, 2022
- 2. linktr.ee/cagrisarigoz About Me Growth & Product Person with 12+ years of experience across industries BS at Boğaziçi EE & MS at ODTÜ MEM Growth and Marketing Operations Manager @ CitizenShipper 🎙 Podcasting as a hobby 😇 Angel investing on the side
- 3. linktr.ee/cagrisarigoz What is No/Low Code? Just Google it!
- 4. linktr.ee/cagrisarigoz Why No/Low Code for Growth? ➔ It’s hard to find developers to build tools for growth in-house ➔ Even if you find developers, they are expensive 🤑 ➔ No/Low Code tools enable non-techies to build tools and products that actually work! ◆ Cheaper ◆ Low maintenance ◆ Easy to train teammates using it ◆ Lots of options
- 5. linktr.ee/cagrisarigoz How I Use No/Low Code Tools for Growth? Without any help from developers, I’ve: ➔ Implemented In-App Onboarding ➔ Built a Referral Program ➔ Automated SMS Messaging (with some code) at CitizenShipper
- 6. linktr.ee/cagrisarigoz In-App Onboarding Why did we need this? We were having a hard time educating users within our web app 🧰 Toolset ➔ UserGuiding ➔ Google Tag Manager (GTM) ➔ Mixpanel
- 9. linktr.ee/cagrisarigoz In-App Onboarding Initial A/B Test Flowchart
- 10. linktr.ee/cagrisarigoz Referral Program Why did we need this? To enable viral growth loops 🧰 Toolset ➔ UserGuiding ➔ Jotform ➔ Google Tag Manager (GTM) ➔ Mixpanel ➔ Zapier ➔ Google Sheets ➔ OneSignal ➔ Airtable ➔ Instapage ➔ SendGrid
- 12. linktr.ee/cagrisarigoz 🤖 - Automated 💪 - Manual Start with 💪 , add more 🤖 when needed Iterate, iterate, iterate Referral Program FlowChart
- 13. linktr.ee/cagrisarigoz SMS Automation Why did we need this? We have been using Mixpanel for behavioral messaging. 💬 Mixpanel has sunset messaging features. The new tool we’ve been using (OneSignal) didn’t have SMS automation. 🧰 Toolset ➔ Mixpanel ➔ Google Sheets ➔ Some Python Code ➔ Airplane ➔ OneSignal ➔ Twilio
- 14. linktr.ee/cagrisarigoz References & Resources Reference Links ➔ How CitizenShipper increased Activation Rates by 25% with UserGuiding’s Resource Centers and in-app elements Tools Mentioned ➔ Google Tag Manager [free] for integrating third-party tools, triggering custom events, and more ➔ Google Sheets [free] Online Spreadsheets ➔ Jotform [freemium] for building online forms ➔ UserGuiding [paid] for in-app onboarding and other interactive element ➔ Airplane [freemium] for automating scripts, and easily turning code into internal products ➔ Mixpanel [freemium] for product analytics ➔ Zapier [freemium] for integrating any tool with any other tool ➔ OneSignal [freemium] for user communications (Push, Email, SMS) ➔ Airtable [freemium] Google Sheets on Steroids ➔ Instapage [paid] for building landing pages ➔ Twilio [freemium] as SMS service provider ➔ SendGrid [freemium] as email service provider
- 15. linktr.ee/cagrisarigoz Thank You! If you liked this presentation, you can buy me a coffee! ☕ https://www.buymeacoffee.com/cagrisarigoz