How to Use Your Product Roadmap as a Communication Tool
57 likes52,948 views
The document provides guidance on using a product roadmap as a communication tool to convey product vision and strategic direction. It highlights essentials such as time horizons, scope, and key initiatives, while emphasizing the importance of flexibility in roadmap planning. The document also discusses who should have access to the roadmap, including executives, development teams, and trusted customers.
More Related Content
![[Product Camp 2021] Product Roadmaps Relaunched](https://cdn.slidesharecdn.com/ss_thumbnails/bruce-220127131520-thumbnail.jpg?width=560&fit=bounds)
Similar to How to Use Your Product Roadmap as a Communication Tool (20)
How to Use Your Product Roadmap as a Communication Tool
- 1. Tweet your hearts out! #prodpadtalks HOW TO USE YOUR ROADMAP AS A COMMUNICATION TOOL
- 2. An artefact that communicates the direction you’ll be going in order to fulfil the product vision. Tweet your hearts out! #prodpadtalks
- 3. PRODUCT VISION FOR (target customer) WHO (statement of need or opportunity) THE (product name) IS A (product category) THAT (key benefit, reason to buy) UNLIKE (primary competitive alternative) OUR PRODUCT (statement of primary differentiation) Tweet your hearts out! #prodpadtalks
- 4. DON’T HAVE a product vision? Tweet your hearts out! #prodpadtalks
- 5. Team Exercise: The Product Tree Free PDF download at: www.prodpad.com/product-tree Tweet your hearts out! #prodpadtalks
- 6. THE ROADMAP Tweet your hearts out! #prodpadtalks
- 7. The GANTT Tweet your hearts out! #prodpadtalks
- 8. The GANTT Tweet your hearts out! #prodpadtalks
- 9. The GANTT Tweet your hearts out! #prodpadtalks
- 10. The UP AND TO THE RIGHT Tweet your hearts out! #prodpadtalks
- 11. The UP AND TO THE RIGHT Tweet your hearts out! #prodpadtalks
- 12. The UP AND TO THE RIGHT Tweet your hearts out! #prodpadtalks
- 13. The DO ALL THE THINGS Tweet your hearts out! #prodpadtalks
- 14. The DO ALL THE THINGS Tweet your hearts out! #prodpadtalks
- 15. The CHOOSE YOUR OWN ADVENTURE Tweet your hearts out! #prodpadtalks
- 16. The CHOOSE YOUR OWN ADVENTURE Tweet your hearts out! #prodpadtalks
- 17. The ROADSIDE ROADMAP Tweet your hearts out! #prodpadtalks
- 18. The ROADSIDE ROADMAP Tweet your hearts out! #prodpadtalks
- 19. ROADMAP ESSENTIALS • Time horizons • Scope • Strategic Initiatives • Product areas/components • Sometimes: • Multiple products • Specific features Tweet your hearts out! #prodpadtalks
- 20. Time horizons Scope Product Areas STRATEGIC Initiatives
- 21. DATES “I love deadlines. I love the whoosing noise they make as they go by.” - Douglas Adams Tweet your hearts out! #prodpadtalks
- 22. RELEASE PLAN vs ROADMAP Tweet your hearts out! #prodpadtalks
- 23. a little FLEXIBILITY is good for your roadmap Tweet your hearts out! #prodpadtalks
- 24. WHO SHOULD SEE YOUR ROADMAP? Tweet your hearts out! #prodpadtalks
- 25. CEO & Execs DEV, operations, QA Customer Support Product Marketing Sales & Marketing General Public Trusted customers Development partners Internal initiatives Public initiatives High level Detail Tweet your hearts out! #prodpadtalks
- 26. Tweet your hearts out! #prodpadtalks
- 27. Other people are saying this too… .
- 28. Other people are saying this too… .
- 29. Other people are saying this too… . Marty Cagan, SVPG
- 30. What about the COMPETITION? Tweet your hearts out! #prodpadtalks
- 31. And another thing… Tweet your hearts out! #prodpadtalks
- 33. Tweet your hearts out! #prodpadtalks Get in touch to get your FREE Handy Guide for Product Managers
- 34. Thanks! Drop me a line any time: [email protected] @simplybastow Build & share your own roadmap: www.prodpad.com Tweet your hearts out! #prodpadtalks