Ht Studymate Hum se Poocho ppt
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The document outlines the 'Hum Se Poocho' campaign by Studymate, which targets CBSE students in Delhi NCR and aims to enhance supplementary education through social media and online strategies. Key strategies included engaging students and parents through quality content and partnerships with schools, resulting in significant audience engagement and appreciation. The campaign saw impressive metrics, such as over 1.3 million views in March 2012, demonstrating its success in reaching and supporting its target audience.
Ht Studymate Hum se Poocho ppt
- 1. © MixORG ‘HUM SE POOCHO’ HT STUDYMATE March 2012
- 2. AGENDA Introduction Executive Summary © MixORG Strategy Offline Online Outcome and Impact Learning Links
- 4. FACTFILE Brand • Studymate Company © MixORG • Hindustan Industry Times • Education Duration • February to March Target 2012 Audience • Class X and XII • CBSE Board • Delhi NCR
- 5. STUDYMATE Hindustan Times’ venture- started 2010 © MixORG Classroom tutoring for CBSE students (Class IX to XII) High quality supplementary education in harmony with CBSE’s Board system Salient Features • Expert faculty • Technology Aided Teaching (TAT) • State-of-the-art infrastructure
- 6. OBJECTIVE OF THE CAMPAIGN Move from website only to Social Media © MixORG Increase reach of the campaign Higher uptake of ‘Hum se Poocho’ helpline As compared to last year Introduce new content and ensure: Downloads of Mock Board Papers Downloads of Board Paper Solutions
- 7. EXECUTIVE SUMMARY Background • ‘Hum se Poocho’ enters 2nd year of existence • Want to move beyond website © MixORG MixORG hired • To reach larger audiences through Social Media • For online strategy and execution Platforms used • Website • Facebook
- 8. EXECUTIVE SUMMARY (CONTD.) Target group was engaged through • Relevant and quality content • Social apps • Facebook ads © MixORG Also engaged other stakeholders • Partner schools and teachers • Students and parents Impact • One month (March ‘12): 1.3 million views Outcome • Immense success in terms of ROI • Parents and students grateful for support received
- 10. OFFLINE Partnering with Delhi Schools • In turn schools received branding online © MixORG and offline Tie-up with Teachers • Qualified to man Studymate helplines Offline Publicity • HT carried several ads and features on the campaign
- 11. ONLINE Strategy • Visibility © MixORG • Innovative Content • Social Participation • Live Event Coverage • Recognition to Stakeholders • Cross Channel Integration Portals Used • Website • Facebook
- 12. VISIBILITY Eye-catching creatives © MixORG Brand's visual language aligns with the ongoing campaign Targeted advertisements on Facebook
- 13. © MixORG
- 14. COVER PICTURE: FACEBOOK © MixORG
- 15. FACEBOOK ADS FOR EXISTING FANS © MixORG FACEBOOK ADS FOR NEW USERS
- 16. QUALITY CONTENT Mock Board Exam Papers • Posted before the Board Exams © MixORG Solved Board Paper Solutions • Posted soon after each Board Exam Non-study related posts • Puzzles • Best wishes • Examination tips • Light moments
- 17. ON FACEBOOK & WEBSITE © MixORG
- 18. © MixORG
- 19. SOCIAL PARTICIPATION Not just pushing information Creating a pull/demand from Target Group Two-way dialogue with community © MixORG
- 20. LIVE EVENT COVERAGE © MixORG Helpline schedule flashed repeatedly • Before, during and after event Advance notice to students • To accumulate their queries Constant updates • So that students don’t miss any event
- 21. Recognition: © MixORG Partner Schools
- 22. Recognition: © MixORG Participating Teachers
- 23. Recognition: © MixORG Student Achievers
- 24. CROSS CHANNEL INTEGRATION Links to Sample Papers and Board Slider on website same as cover picture on FB Paper solutions also reflect on website © MixORG
- 25. Outcome & © MixORG Impact
- 26. Well- Sharp spike received by in ‘Likes’ on target Studymate audience FB page © MixORG Huge Content number of freely impressions downloaded within a and shared month MODEST BUDGET => GOOD ROI
- 27. FACTS AND FIGURES Number by which student community on FB grew during 5028 ‘Hum Se Poocho’ campaign Number of Impressions/ people viewing 3,725,337 © MixORG Number of views of Board exam solutions 6002 Number of views of Board exam mock papers 1030 Total amount spent during the event $122.20
- 28. © MixORG
- 29. © MixORG
- 30. LEARNING Close coordination with all Establishing stakeholders to norms for community to be © MixORG reduce response time expressive Creating a sense of entitlement among students
- 31. LINKS © MixORG Website • http://studymateonline.com/index.html Facebook • http://www.facebook.com/studymate
- 32. © MixORG 152, Lower Ground Floor Kailash Hills Near G-Block, East of Kailash New Delhi-110 065 [email protected]