SlideShare a Scribd company logo
I would do anything
for a like
but I won’t do that
Who is it?
A game-changing company that reinvented
communication.
It invented the spell checker, grammar
checker, and laptop word-processor
In 1989 they earned $500 million in revenue
"I Would Do Anything For a Like" The Wiegers Financial & Benefits Seminar
"I Would Do Anything For a Like" The Wiegers Financial & Benefits Seminar
“Many people believe that the
typewriter and word-processor
business is a buggy-whip industry,
which is far from true. There is still a
strong market for our products in the
United States and the world.”
	
  
let’s start a
business
Forget the
business plan,
go get validation to see
if you have a good idea
"I Would Do Anything For a Like" The Wiegers Financial & Benefits Seminar
you don’t need an expensive
credit card terminal
to take a payment
"I Would Do Anything For a Like" The Wiegers Financial & Benefits Seminar
you don’t need to hire
people
"I Would Do Anything For a Like" The Wiegers Financial & Benefits Seminar
"I Would Do Anything For a Like" The Wiegers Financial & Benefits Seminar
you don’t need a building
or pay for an entire
office
"I Would Do Anything For a Like" The Wiegers Financial & Benefits Seminar
now lets
celebrate!
we don’t need a
taxi
"I Would Do Anything For a Like" The Wiegers Financial & Benefits Seminar
we don’t need to
stay at a hotel
"I Would Do Anything For a Like" The Wiegers Financial & Benefits Seminar
"I Would Do Anything For a Like" The Wiegers Financial & Benefits Seminar
we don’t have to go to a
restaurant
"I Would Do Anything For a Like" The Wiegers Financial & Benefits Seminar
Physical fitness
has been disrupted
	
  
"I Would Do Anything For a Like" The Wiegers Financial & Benefits Seminar
The Movie industry
has been disrupted
	
  
"I Would Do Anything For a Like" The Wiegers Financial & Benefits Seminar
The fashion
industry has been
disrupted
"I Would Do Anything For a Like" The Wiegers Financial & Benefits Seminar
The education
industry has been
disrupted
	
  
"I Would Do Anything For a Like" The Wiegers Financial & Benefits Seminar
"I Would Do Anything For a Like" The Wiegers Financial & Benefits Seminar
The dating industry
has been disrupted
	
  
"I Would Do Anything For a Like" The Wiegers Financial & Benefits Seminar
our world has been
disrupted
"I Would Do Anything For a Like" The Wiegers Financial & Benefits Seminar
"I Would Do Anything For a Like" The Wiegers Financial & Benefits Seminar
"I Would Do Anything For a Like" The Wiegers Financial & Benefits Seminar
80,000 text
messages
35,000,000
missed phones
calls
"I Would Do Anything For a Like" The Wiegers Financial & Benefits Seminar
the pope’s inauguration
2 out of 3 service
professionals in the
US use some sort of
Social media
A mcKinsey report predicts
that services firms will be
earning 40% of revenue from
digital platforms in the next
5 years
"I Would Do Anything For a Like" The Wiegers Financial & Benefits Seminar
Companies that are
purposefully different
are the companies we
like to talk about.
"I Would Do Anything For a Like" The Wiegers Financial & Benefits Seminar
"I Would Do Anything For a Like" The Wiegers Financial & Benefits Seminar
"I Would Do Anything For a Like" The Wiegers Financial & Benefits Seminar
"I Would Do Anything For a Like" The Wiegers Financial & Benefits Seminar
 	
  
"I Would Do Anything For a Like" The Wiegers Financial & Benefits Seminar
"I Would Do Anything For a Like" The Wiegers Financial & Benefits Seminar
"I Would Do Anything For a Like" The Wiegers Financial & Benefits Seminar
"I Would Do Anything For a Like" The Wiegers Financial & Benefits Seminar
"I Would Do Anything For a Like" The Wiegers Financial & Benefits Seminar
"I Would Do Anything For a Like" The Wiegers Financial & Benefits Seminar
"I Would Do Anything For a Like" The Wiegers Financial & Benefits Seminar
"I Would Do Anything For a Like" The Wiegers Financial & Benefits Seminar
"I Would Do Anything For a Like" The Wiegers Financial & Benefits Seminar
"I Would Do Anything For a Like" The Wiegers Financial & Benefits Seminar
"I Would Do Anything For a Like" The Wiegers Financial & Benefits Seminar
I Would Do
Anything For a Like
But I won’t Do That
Sticks don’t work
anymore Try Carrots
"I Would Do Anything For a Like" The Wiegers Financial & Benefits Seminar
"I Would Do Anything For a Like" The Wiegers Financial & Benefits Seminar
A campaign to try and
reduce drug use did the
opposite. Don’t tell
people what to do.
"I Would Do Anything For a Like" The Wiegers Financial & Benefits Seminar
"I Would Do Anything For a Like" The Wiegers Financial & Benefits Seminar
People only go online for two reasons;
to solve a problem
or to entertain
themselves.
"I Would Do Anything For a Like" The Wiegers Financial & Benefits Seminar
Quit telling people to
share what you create.
Create something
people want to share.
	
  
 
Care
more
Do
something
impossible
www.strategylab.ca
Twitter : @jephmaystruck
Instagram: @Stratlab
Sources:
http://leadsift.com/digital-and-social-media-trends-for-the-
financial-services-industry/
http://www.mckinsey.com/insights/financial_services/
strategic_choices_for_banks_in_the_digital_age
http://money.usnews.com/money/personal-finance/articles/
2015/06/03/why-the-financial-services-industry-started-
tweeting
http://industry.shortyawards.com/category/4th_annual/
customer_service
http://www.virgin.com/richard-branson/why-were-letting-virgin-
staff-take-as-much-holiday-as-they-want
http://www.thinkadvisor.com/2014/12/02/10-most-successful-
youtube-channels-by-financial-f?page=9

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