Ibm

Ibm

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   Introduction Vision &mission  4 P’s  STP  Upcoming products  Competitor analysis  Future marketing strategies  SWOT analysis
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  International Business MachinesCorporation Type Public Industry Computer hardware Computer software IT consulting Founded June 16, 1911; 104 years ago NewYork, New York, U.S. [1] Founder Charles Ranlett Flint Headquarters Armonk, New York, U.S. Area served 170 countries Key people Ginni Rometty (Chairman, President, and CEO) Revenue US$ 92.793 billion (2014) [2] Total assets US$ 117.53 billion (2014) [2] Number of employees 379,592 (2014) [3] Divisions Hardware,Services, Software Website IBM.com International Business Machines Corporation (commonly referred to as IBM) is an American multinational technology and consulting corpo ration, with headquarters in Armonk, New York. IBM manufactures and markets computer hardware, middleware and software, and offers infrastructure, hosting and consulting services in areas ranging from mainframe computers to nanotechnology.The company originated in 1911 as the Computing-Tabulating-RecordingCompany (CTR) through the consolidation ofTheTabulating Machine Company, the InternationalTime Recording Company, the Computing Scale Company, and the Bundy ManufacturingCompany. CTR was renamed "International Business Machines" in 1924, a name whichThomas J.Watson .The initialise IBM followed. Securities analysts nicknamed the company Big Blue for its size and common use of the colour in products, packaging, and logo
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   Automated tellermachine (ATM)  Floppy disk  Hard disk drive  Electronic keypunch  Magnetic stripe card  Virtual machine  Scanning tunneling microscope  Reduced instruction set computing  Relational database  Universal Product Code (UPC)  Financial swap  Dynamic Random Access Memory (DRAM)  Watson artificial intelligence  Computer micro chips
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  Floppy disk HARD DISKDRIVE AutomatedTeller Machine
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  Watson artificial intelligence IBMPowerPC 601 RISC microprocessors
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  PRICE of theproducts at IBM are not determined as company carries out the transactions on the contract basis or with it’s merger companies. IBM is also considered as the IT consultant of the world. MARKET Large Companies; International Expansion Expansion to Consumers & SME “Bear Hug” customers Everywhere, Everyone CHANNEL Key Account Sales people to Technical Buyer VAR & Retailers Executive A/c Leaders, Partners with enterprise software Consultants sell to business buyers, Flexible Financing and Delivery
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  • Customer centricstrategy • Social media strategy • smarter sales and marketing IBM does not exactly performs any type of promotional activities as it only deals with it’s merger companies. But they follow these 3 strategies for consumer satisfaction :-
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  SEGMENTED
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  • Business Intelligence •Enterprise resource planning • Product lifecycle management • Sensors • Security • Cloud Computing • Operating Systems • Networking Solutions • Business Process Management • Collaboration • Content Management • Cost Management • Data Management • Disaster Recovery • Distribution Management • Outsourcing Services • Business ProcessOutsourcing • Application Services • Applications on Demand • IT Outsourcing and Hosting B2B Assignment IBM’s B2B segments Group 8 Page 3 • Hospital Information Management System • HospiLogix – 3.5 • iPACS • IBM and Cisco • IBM and Desalts systems • IBM and Oracle • IBM and SAP
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  Smarter Commerce solutionsare applicable to most industries like – Banking & Insurance Government Communications &Healthcare Energy Oil & Gas Education &Retail Food &Transportation Systems But within a given industry Smarter Commerce targets specific businesses E.g. PrimaryTarget Market of Smarter Commerce for Retail comprises – • B2B Retailers • B2C Retailers • Online Retailers
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  IBM has consistentlyfaced a marketing challenge in positioning the breadth and depth of its system and software capabilities, in a way that IBM’s unique differentiation can be intuitively and quickly grasped by most businesses and IT executives. After multiple IBM analyst briefings and IBM’s Pulse event, IBM was not only recognized but was given appropriate credit for what it is delivering. IBM’s technology enables, solutions and services which are frequently positioned in the context of business needs and IT management.
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  Watson Analytics -Cognitive, predictive and visual to help you find answers in your data. IBM Bluemix - Create, deploy, and manage your applications in the cloud. IBM SPSS Statistics - Solve difficult business and research challenges. AIXVersion 7.2- IBM is enhancing AIXV7.2, the IBM strategic UNIX operating system for mission-critical, core business applications.
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  • Pursue initiativeto make the world a “smarter planet”, this could be a major source for future revenues • Continue purchasing/acquiring software firms that will help integrate global businesses through innovative products • Continue investing in R&D so the company can continue to lead the way in introducing innovative IT solutions to the global business world • Pay close attention to the level of decentralization allowed in the pursuit of becoming the premier Globally Integrated Enterprise
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  IBM SWOT analysis StrengthsWeaknesses  First mover in cloud computing solutions for enterprises  Brand reputation  Diversified business  Strong competency in acquisitions  Integration of products and services  Expensive service and software solutions  Focus mainly on large enterprises Opportunities Threats  Expand services and software divisions  Increasing demand of cloud based services  Increasing competition in the cloud computing market  Slowing growth of world economy
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  Charles Ranlett Flint (FOUNDER ) Ginni Rometty ( Present CEO )
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  Mrs.Vanitha Narayanan,General Manager Mr.Rajesh Nambiar,Vice President