IBM - Joan Van Loon - Experience The Future 28/11/2012
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This document discusses how organizations can leverage big data and new technologies. It suggests that with the right capabilities, big data could help companies better understand customers, influence customer experiences, predict local weather patterns, develop new medical knowledge, and more. The document argues that success requires embracing new technologies, developing new skills, and using new tools to drive meaningful organizational changes. It maintains that new tools alone are not enough and that imagination and courage are also needed to author transformational shifts.
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IBM - Joan Van Loon - Experience The Future 28/11/2012
- 1. Vlerick PUB/MGM Alumni Brussels, November 28 Joan Van Loon Wouldn’t It Be Great…
- 2. 2 © 2011 IBM Corporation
- 3. Setting The Scene… External forces that will impact the organization 3 © 2011 IBM Corporation
- 4. sudden convergence of digital, social & mobile spheres… 4 © 2011 IBM Corporation
- 5. Demography, technology & Big Data… Ability to manage change Drawing insight from information Integrating business and technology for innovation 5 © 2011 IBM Corporation
- 6. Wouldn’t it be great… Wouldn’t it be greater… What if we would know… 6 © 2011 IBM Corporation
- 7. Big Data & Commerce… …if we knew what people say about our brand, Wouldn’t it be great… our product, our service, their shopping experience, … …if we could Wouldn’t it be greater… influence customer experience, shopping decisions, …, at the point of sale What if we would know… …what people are thinking when they are thinking it 7 © 2011 IBM Corporation
- 8. 8 © 2011 IBM Corporation
- 9. Executing on SoP vision depends on three key capabilities Incorporate capabilities that Develop capabilities to create Implement capabilities for adapt content for situations a representation of a people-centric process and needs, and enhance person’s skills, experiences, optimization within an communication over many preferences, digital analytics platform for rapid, devices, across diverse reputation… on-demand deployment pools of talent In a structured and matching, talent cloud context-aware organized way, so it can be crowdsourcing, predictive markets cognitive load management used for the purpose of simulation of workforce trends translation, transcription performance analytics text-to-speech, voice… running a business behavior modeling… PEOPLE ENABLEMENT PEOPLE CONTENT PEOPLE ANALYTICS 9 9 © 2011 IBM Corporation
- 10. Climate & Technology… …if we could Wouldn’t it be great… expose natural disasters …if we could Wouldn’t it be greater… predict the weather on a very local level What if we would know… …how the universe works and What it is telling us 10 © 2011 IBM Corporation
- 11. 11 © 2011 IBM Corporation
- 12. Demography & Health… Wouldn’t it be great… …if we could get an answer without asking the question Wouldn’t it be greater… …if we could know the exact outcome of a medical treatment What if we would know… …how to develop new medical knowledge 12 © 2011 IBM Corporation
- 13. Taking Watson beyond Jeopardy! Understanding Interacting Explaining Learning Precise Answers Specific Questions Question-In/Answer-Out Batch Training Process & Accurate Confidences The type of murmur associated with this condition is harsh, systolic, and increases in intensity with Valsalva From specific Evidence Move from Scale domain questions analysis and quality answers learning and to rich, incomplete look-ahead, to quality adaptation rate problem drive interactive answers and scenarios and efficiency dialog to refine evidence (e.g. EHR) answers and evidence Input, Responses Answers, Corrections, Judgements Entire Dialog Medical Record Refined Answers, Follow-up Responses, Learning Questions Questions Rich Problem Interactive Dialog Comparative Continuous Training Scenarios Teach Watson Evidence Profiles & Learning Process 13 © 2011 IBM Corporation 13
- 14. Success is… Embracing technology Handling the large volume, variety, velocity and veracity of data to find new insights and improve intelligent business outcome Developing new skills & tools But new tools, alone, are not enough. It takes acts of will, imagination, even courage, to use these tools to author the changes we are seeing: the big, transformational shifts that are reverberating through your organizations, your industries and beyond 14 © 2011 IBM Corporation