Ibm ppt final (nilesah tadha)

Business ethics and corporate governance
of

Presented by Nilesh Tadha(107050592095)

Contents

 What IBM is ALL ABOUT
 IBM in BRIC countries and the world
 INTO IBM

IBM-INTRODUCTION
 International Business Machines Corporation, abbreviated IBM, is
a multinational computer technology and IT consulting corporation
headquartered in Armonk, New York United States. The company is
one of the few information technology companies with a continuous
history dating back to the 19th century. IBM manufactures and sells
computer hardware and software (with a focus on the latter), and offers
infrastructure services, hosting services and consulting services in
areas ranging from mainframe computers to nanotechnology. It has
been nicknamed "Big Blue" for its official corporate color.

HISTORY OF IBM

 The company which became IBM was founded in 1896 as the
Tabulating Machine Company by Herman Hollerith, in Broome
County, New York , where it still maintains very limited
operations. It was incorporated as Computing Tabulating
Recording Corporation on June 16, 1911, and was listed on the
New York Stock Exchange in 1916 by George Winthrop Fairchild.
CTR's Canadian and later South American subsidiary was named
International Business Machines in 1917, and the whole company
took this name in 1924 when Thomas J. Watson took control of it.

Corporate governance at IBM

 Document the business structure with unlimited numbers of
organizational units and levels
 Document the risk and control environment including business
processes, objectives, risks control and testing structures
 Configure the user interface to reflect familiar terminology
 Create documentation and testing documents within an integrated
document management capability
 Perform unlimited risk assessments and control evaluations
 Integrate with existing document management and automated
control monitoring tools
 Provide a common platform for monitoring and performing
Corporate Governance related activities such as policy management,
performance management, and risk and control management

IBM PRINCIPLES

 RESPECT FOR INDIVIDUAL
 SERVICE TO CUSTOMERS
 EXCELLENCE MUST BE A WAY OF LIFE
 MANAGERS MUST LEAD EFFECTIVELY
 OBLIGATIONS TO STOCKHOLDERS
 FAIR DEAL FOR THE SUPPLIER

SECTORS SERVED BY IBM
 AEROSPACE AND DEFENCE  TELECOMMUNICATIONS
 AUTOMOTIVE  TRAVEL AND TRANSPORTAION
 BANKING  WHOLESALE DISTRIBUTION
 CHEMICAL AND PRTROLEUM  CROSS INDUSTRY
 EDUCATION  CONSUMER PRODUCTS
 ELECTRONICS  HEALTHCARE
 FINANCIAL MARKETS
 GOVERNMENT
 HIGHER EDUCATION AND
RESEARCH
 INSURANCE
 RETAIL
 LIFE SCIENCES
 RETAIL
 SCHOOLS
 ENERGY AND UTILITIES

TOP INNOVATIONS FROM IBM

 CARBON NANO TECHNOLOGY
 CHIP TECHNOLOGY
 CRYPTOGRAPHIC COPROCESSOR
 DATA ENCRYPTION STANDARD
 FORMULA TRANSLATION SYSTEM(FORTAN)
 FRACTALS
 SUPERCOMPUTING

TECH INNOVATIONS

 One-transistor dynamic RAM (DRAM)
 Reduced Instruction Set Computer (RISC)
architecture
 Relational database
 Scalable parallel systems
 Scanning Tunneling Microscope
 Speech recognition technology
 Thin-film magnetic recording heads

BUSINESS NEEDS
 Human capital management- Effective human capital and talent
management can help organizations develop a more agile workforce and
respond to challenges in the marketplace.
 Strategy and change
 Supply chain management
 Industry expertise
 Midmarket expertis
 Thought leadership

IBM in BRIC countries and
the WORLD

IBM-LENOVO
 On 2nd may 2005 the personal computing business was sold to LENOVO of
china at 1.5 billion dollars making it the 3rd largest PC making company in
the world after dell and Hewlett-Packard .As part of the deal IBM acquired
18.9% in LENOVO. The deal also said that IBM will sell lenovo product under
formal marketing alliance. Lenovo PCs and laptops will continue to bear the
IBM ThinkCentre and ThinkPad logos in addition to the Lenovo brand. The
newly reconstituted Lenovo has its headquarters in Purchase, N.Y.

IBM IN INDIA

 1930-1951- IBM begins operations in India The business operated
successfully until the mid-1970s, when India’s Foreign Exchange
Regulation Act (FERA) required foreign owned companies to reduce their
equity ownership to (in IBM’s case) 26%. For obvious reasons, IBM was
unwilling to take that course of action and so in 1978, the company
‘changed its mode of business operation’ and began to conduct business
in India as an off-shore entity only, through a Liaison Office, operated by a
handful of local employees.
 1992- IBM has been present in India since 1992 (re-entry, after an exit
in the 1970s)making an joint venture with TATA as India was liberalized in
1991, relaxing FDI norms. IBM re-entered the Indian shores in 1992 with a
Tata joint-venture, named Tata Information Systems Ltd, Since inception,
IBM in India has expanded its operations considerably with regional
headquarters in Bangalore and offices in 14 cities including regional offices
in New Delhi, Mumbai, Kolkata and Chennai.
 1999-IBM India Limited formally launched - after government approves
Tata's divestment plan.

IBM BUSINESS STRATEGY
 China, Brazil , Russia, Philippines, Vietnam, Argentina, Egypt and
Romania are some of the centers of excellence identified by IBM as
hubs for the global delivery of services, support and sales.
 IBM Researchers push the boundaries of science, technology and
business to make the world work better. global network of scientists
work on a range of applied and exploratory research projects to help
clients, governments and universities apply scientific breakthroughs to
solve real-world business and societal challenges.
 IBM employees have earned five Nobel Prizes, four Turing Awards,
five National Medals of Technology, and five National Medals of
Science. IBM invests heavily into R&D by tying up with IVY-League
universities making cutting edge research and technology. This is their
main strategy over their rivals.
 One of the main important strategies of IBM is that it has spend a large
amount of fund on Acquisition of other leading IT companies who
were leaders in their technological domains.

SWOT ANALYSIS
• Valuable intellectual • 260,000
properties, software
patents, ideas.. expensive
• Talented work force employees
• Research & • High operating
development costs
• A multi national
org.(R&D 5.6 billion
dollars
STRENGHTS WEAKNESSES

• Collaboration • Low-cost genetic
completion
innovation (commoditization)
• Open-source • Outsourcing
• Expensive products • New competitors in services
market
of competitors • (eg. Dell, Accenture)
• Accepting stds bring
economic
expansion
OPPORTUNITIES THREATS

Business Ethics
 Corporate Citizenship Steering Committee
 Corporate Citizenship Steering Committee is comprised of senior executives from functional
areas across the business and chaired by the vice president for Corporate Citizenship. The
Committee meets periodically to provide leadership and direction on key citizenship issues. Each
functional area is responsible for the development of its own corporate citizenship goals and
strategy, with organizational-wide goals approved by the Steering Committee.

 Stakeholder engagement
 Global Innovation Outlook brings together thought leaders from business, academia,
government and the social sector to uncover breakthrough opportunities for business and societal

partnership.
 accelerating the development of new business and societal solutions to problems
such as water quality or healthcare.
 retirees through the IBM On Demand Community, online system of community engagement, and
a range of in-depth social partnerships as we beta test technology breakthroughs with community
organizations, teachers, students and parents worldwide.

IBM GOING GREEN

 IT established corporate policy on
environmental protection on 1971 using
environmental management system (EMS)
 Built a modeling solution using six sigma
green sigma model reducing carbon
footprints.
 It was organized as a Top 20 Best Workplaces
for Commuters by the United States
Environmental Protection Agency (EPA) in
2005.

Green Sigma

Green Sigma is an Active Management Six Sigma
system which is currently being developed and
enhanced through the Innovation Centre in Dublin.
Its goal is to Manage & Reduce Carbon Footprint
whilst achieving associated economic and
environmental benefits.

Green Sigma is focused around the
elements of:

Carbon
Water
Atmospheric Emissions
Liquid Waste
Solid Waste
Ground Emissions
Reporting

Ibm ppt final (nilesah tadha)

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