Ideology
- 1. Ideology To understand what ideologies are within media products
- 2. Ideology & MessagesThese are the message that the media producers are trying to put across. Audiences can also interpret these messages differently, even though there may be an intended message for the audience Ideology is ideas, values and beliefs in a society. These are often taken for granted and seen as ‘commonsense’.
- 3. Ideologies are ideas that are normal, commonsense and just the way things are. However, ideas, values and beliefs are not static; they evolve and develop over time.For example ideologies of women has changed as women have become more equal
- 4. Dominant ideologiesFamily values- family units and marriage is idealsex outside marriage is bad
- 5. Work ethic Hard work is not just a way of becoming successful but is a good thing in itselfWork shy layabouts are looked down on
- 6. Materialism/ consumerism Buying things and having lots of money are ways to achieve happiness
- 7. Everything has a message to give The ideologies about society are that it is falling apart Asylum seekers are ruining our societyTeachers are uselessYouth are violent and disrespectful
- 8. Sleeping beauty http://www.youtube.com/watch?v=C-6fYCMqSN4Watch the clip from sleeping beauty and consider the messages within the clip
- 9. This clip suggests:Women as daydreamersThinking about love all the timeWaiting for a prince to rescue themShyA man will make them happy
- 10. http://www.tubechop.com/watch/96518http://www.tubechop.com/watch/96519 Consider the ideas and messages (ideologies) that these two clips portray about males and females
- 11. The dominant ideologies during the period that these films were made, where what we may now consider stereotypes of women.women stayed at home and relied on a man to rescue them.Cinderella will only be happy through marriage
- 12. Sex and the city shows how ideologies can change over time, here women are seen as successful and independent Friendships are very important
- 13. However ….They do still reinforce the dominant ideology of marriage
- 14. Happy feet In Happy feet humans are destroying the world and the elders stand for old fashioned ideasThe ideologies link into the idea that humans must understand the animal world and not do anything to destroy it The message is that we need to take care of animalsIt also makes us consider animals in captivity
- 15. http://www.youtube.com/watch?v=jC-pTgb_srkWhat is the significance of Darth Vader's death. What are the ideologies raised through this?
- 16. Good is…..well good Good wins out over evil The ideology is that being evil does not pay Being good is rewarded
- 19. Consider the ideologies reinforced by these types of shows Talent leads to wealth and celebrity status Talent= success and attractiveness
- 20. Do people believe these ideologies?http://www.dailymail.co.uk/tvshowbiz/article-1318412/X-Factor-2010-Wannabes-Cher-Lloyd-Storm-Lee-settle-newfound-fame.html
- 22. Body image
- 23. For your homework find at least three media to analyse for ideologiesThese could be films, newspapers, magazinesExplain the media and discuss the ideology (the messages they are trying to reinforce)Add this as a post to your blog.