Improve Results: Integrate Your Online and Offline Presence
- 1. Improve Results: Integrate Your Online and Offline Presence Focused efforts elevate your business. Look forward. Think Upward
- 2. We do what we advise others to do. Our business model has evolved From understanding the drop in direct mail response Through consulting knowledgeable advisors With upward mobility in mind Our personal strategy Uses certified process improvement specialists Was devised through a plan to integrate online and offline marketing
- 3. We use superior tools for measurable results We simplify your efforts with online and offline marketing tools Our systems offer real-time reports We use intelligent software and customer management systems Our knowledgeable staff stays abreast of the newest industry developments We are on the leading edge of strategies for online customer involvement
- 4. Heligonix offers a full scope of services to completely integrate your marketing efforts both online and offline. We help you get found on the internet, maximize your customer database, create relevant communications and produce tangible results for your effort. What we do
- 5. Mission Heligonix uses strategic methods to drive the best potential customers to you for a measurable return on your marketing investment. Vision We strive to be the leading provider of marketing integration services in Southwest Missouri.
- 6. Corporate Values We are committed to making a real difference to our clients, employees and community. We invest in education and technology to provide solutions for business and profitability. We offer training and team opportunities to develop loyalty and long term careers. Our HR priorities are: Health, Family and Company. Satisfied employees lead to satisfied customers. We encourage community service and are involved in numerous charitable causes.
- 7. Four primary functions define the Heligonic Method: In discovery , we comprehensively investigate your customer and employee base. Our data management department optimizes and expands your customer database. Our creative unit offers relevant communication avenues, writing and design services. We produce cross-media marketing tactics using social media, Websites, direct mail, email and text messaging.
- 8. All marketing efforts need a PLAN Are your marketing efforts falling short Do you have a PLAN? P repare through discovery L ist your goals and use your resources A pply creativity N urture your audience to become a quality customer base
- 9. Discovery: Intelligence Gathering for Superior Marketing Strategy We grade your Web site for SEO, determine your social media needs and find the best links to drive traffic to your landing page. We critically evaluate your current marketing process through a lean marketing (whole systems) approach and offer you the results in a detailed process chart. We embrace an association with the Industrial/Organizational Program in the Psychology Department at Missouri State University for academic-based surveys and field research. We use our resources to find untapped information concerning your customers, employees, processes and competitive advantages. Heligonix offers all information in a clear format and works to communicate your market’s most relevant information.
- 10. Data Management: increase the depth of your data Heligonix offers list sourcing, online survey and data collection instruments We help you clean and consolidate your marketing database hosting We offer CRM consulting, integration and coordination Purchase, organize and strategize a database targeted to your business We consolidate your lists and build them into databases for interactive on-line marketing campaign elements
- 11. Data Management: increase the usefulness of your data Communicate with more relevance. Use targeted information to increase the success of your initiatives Personalize campaigns to build rapport. Generate trust through ethical and intelligent communications.
- 12. Apply creative vision to your integrated marketing plan Make your business recognizable across all marketing platforms. Map a creative, yet strategic approach for your marketing campaign. Heligonix helps you implement design continuity through: Direct marketing plans Cross-media marketing strategy Web, email and social media development Message matrix
- 13. Heligonix Creative Unit We offer years accumulative experience in: Web site design and custom Web development Logo, campaign and multimedia design Textual content development and research Our design goal is a greater interaction with the customer and verifiable results for you.
- 14. Produce Strategic Offline Elements We offer the following print elements and more for your integrated marketing campaign and improvement strategy. Web-to-print Digital variable data print On-demand printing Promotional apparel, gifts and trade show elements
- 15. Produce Strategic Online Elements Customizable branded online portals, ordering collateral, email and text messaging Web page development and enhancement Reporting and analytics to measure campaign effectiveness Personalized landing pages (PURLs) General landing pages (GURLs) MyBook - personalized portfolio builders for specialized institutions We offer all marketing elements together in one secure system.
- 16. A Measurable ROMI: the goal of your marketing initiative We set the benchmark for progress. Our experts create baseline analysis for process improvement We offer Real-time results through: Web Analytics Statistical Reports We help you define successful marketing results for your business