Influencer marketing automation
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Big data technologies enhance influencer marketing by identifying and analyzing suitable influencers based on their audience and engagement metrics. The process involves stages of identification, qualification, engagement, and measurement to optimize campaigns. Utilizing automated tools allows brands to efficiently match with the right influencers and effectively manage their marketing efforts.
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Influencer marketing automation
- 1. Big Data technologies unlock new opportunities of Influencer Marketing
- 2. Why does your brand need Influencer Marketing? Word-of-mouth is more effective than advertising Modern consumers no longer look into companies’ profiles for information, they look at each other to find personal connections and choose products and services. Your current and potential customers spend more time on social media than anywhere else online
- 3. Influencer Marketing Campaign. Stages of creation Identification First, you perform a research, trying to identify best possible influencers for your brand according to the connection of their values and those of your company. Qualification After you find suitable candidates you start closely monitoring them in order to narrow your list by looking into hashtags they use, places they go, number of followers they have and their personal interests and qualities. Engagement After you’ve created a short-list, you start approaching influencers and pitching your story and products to them. The engagement process is very individualized and depends on each particular influencer. Measurement After the campaign is launched it is necessary to monitor an ongoing campaign in order to be able to optimize and improve it for better results.
- 4. This is where Big Data comes in handy There are more than two billion active social media accounts. Social media users create enormous amounts of content daily. “Around 100 hours of video are uploaded to YouTube every minute. Every minute we send 278 thousand Tweets. 200 thousand photos are uploaded to Facebook every minute together with 4.5 billion “Likes” daily.” It seems impossible to find your “perfect match” influencer among such a great variety of information.
- 5. How can Big Data improve your Influencer Marketing campaign? ● Big Data technologies not only can provide you with a detailed and targeted analysis of influencers, but also can analyze and classify influencers’ audience. ● Since manual search will only put you through with the most popular, therefore highly priced individuals, influencer marketing can turn out quite pricy, whereas Big Data technologies give you the variety of choices. ● The majority of social media users don’t use hashtags, which is the easiest way to manually track a desired influencer.
- 6. How to take the most out of your Influencer Marketing campaigns Automated influencer search on social media Find influencers of all kinds: celebrities/ brand advocates/ every-day influencers.
- 7. Data mining and tagging each influencer with multiple characteristics A database for an advanced influencer search allows marketers and media buyers filter influencers by gender, interests, location, audience size etc.
- 8. Discovering demographic structure of influencer’s audience This is the most essential step, since each brand has its target audience and we need to make sure that our influencer’s subscribers fully represent it.
- 9. Matching brands with influencers that meet their specific needs We help companies find the „perfect match’ influencer
- 10. Launching your great influencer marketing campaign We recommend the best time for posting, suggest trending topics among influencer’s audience to ensure the highest engagement rate.
- 11. Automated report about your marketing campaign Gain a full control over your marketing campaign KPIs. 6
- 12. Benefits for your brand Get a ready-to-use, strong influencer network for your marketing campaign Save on expensive and ineffective influencer collaboration Effectively measure the success and feedback of each marketing campaign Take control over the growth of your audience and brand identity