INFOGRAPHIC: Big event fundraising trends from JustGiving
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Running events dominate online fundraising, accounting for 64% of pages in 2016, with a significant overall growth of 106% in the sector from 2012 to 2016. While women engage in more fundraising activities and raise more overall, men outperform women in average fundraising per individual. Diverse categories like swimming, cycling, and triathlons are also growing, contributing to a maturing events market with average page values varying by activity.
INFOGRAPHIC: Big event fundraising trends from JustGiving
- 1. BIG EVENT FUNDRAISING TRENDS from the world’s most trusted online giving platform Running still dominates: 64%of event fundraising pages created in 2016 were for running events. in £ raised for event fundraising* 106% GROWTH2012 2016 What are the fastest growing event categories? In the past five years, fundraising has seen an uplift of: Popularity vs £ raised 2016 Proportion of pages created for event fundraising and average raised per person Does distance affect £ raised? Here's how much was raised on average by running fundraisers in 2016 Women vs Men 2016 More women fundraise than men, and raise more in total, but on average men raise more per person Get the latest fundraising tips and insights straight to your inbox at blog.justgiving.com * How we crunched the numbers: When someone sets up a Fundraising Page on JustGiving, they tell us what they’re doing their fundraising for. If they select ‘an organised event’ or ‘personal challenge’, they can choose from a list of events that have been categorised into the following: running/marathons, walks, triathlons, treks, swimming, cycling, parachuting/skydives. We class this as ‘event fundraising’. £183 5K £319 10K £518 Half marathon £1,231 Marathon The events market is maturing, but still growing Average page value: £363 55% of total raised Average page value: £676 45% of total raised START FINISH 257% in walking 237% in swimming 183% in cycling 1% £606 Skydives 2% £432 Swimming 17% £351 Walks 1% £749 Triathlons 64% £395 Running Event fundraising growth per category 2016 vs 2011 (£ raised) All page averages include Gift Aid and are calculated by looking at active event fundraising pages on JustGiving created in 2016 and the amount they have raised (as of 20 June 2017) 4% £914 Treks But other events are growing in popularity and the money they raise 9% £770 Cycling