Innovation games and product box presentation
9 likes5,212 views
The document describes an innovation game called the Product Box game. In this game, participants are divided into teams and each team creates a product box representing a product or service they are developing. They decorate the box to market the product and its key features. Then each team presents their box to the other teams who vote on the best box. Analyzing the results from the game helps product teams understand what customers value most in a product.
Innovation games and product box presentation
- 1. Innovation Games Games of collaborative play Fun ways to understand customer needs 4th Prod.Active Meetup Iasonas Antonopoulos
- 2. 4th Prod.Active Meetup: Innovattion Games - Product BoxIasonas Antonopoulos Get feedback and ideas
- 3. 4th Prod.Active Meetup: Innovattion Games - Product BoxIasonas Antonopoulos Innovation games » Innovation games refer to a form of primary market research developed by Luke Hohmann » Customers play a set of directed games as a means of generating feedback about a product or service.
- 4. 4th Prod.Active Meetup: Innovattion Games - Product BoxIasonas Antonopoulos Accomplish many kind of goals Innovation Games
- 5. 4th Prod.Active Meetup: Innovattion Games - Product BoxIasonas Antonopoulos What to achieve Innovation Games Innovation games help: discover new business opportunities drive strategy and product road map decisions improve the effectiveness of sales and service organizations fine-tune marketing messages create more intimate, durable relationships, with your customers better understand your customers
- 6. 4th Prod.Active Meetup: Innovattion Games - Product BoxIasonas Antonopoulos The Process Innovation Games 1. What are your questions? What will you do with the answers? 3a. Acquire the data 3b. Plan and play the game 5. Take action 4. Process/Analyze the data 2a. What data is needed to answer these questions? 2b. Select and prepare for the appropriate game
- 7. 4th Prod.Active Meetup: Innovattion Games - Product BoxIasonas Antonopoulos Innovation Games* (1/4) *From: Innovation Games: Creating Breakthrough Products Through Collaborative Play Luke Hohmann
- 8. 4th Prod.Active Meetup: Innovattion Games - Product BoxIasonas Antonopoulos Innovation Games* (2/4) From: Innovation Games: Creating Breakthrough Products Through Collaborative Play Luke Hohmann *From: Innovation Games: Creating Breakthrough Products Through Collaborative Play Luke Hohmann
- 9. 4th Prod.Active Meetup: Innovattion Games - Product BoxIasonas Antonopoulos Innovation Games* (3/4) From: Innovation Games: Creating Breakthrough Products Through Collaborative Play Luke Hohmann *From: Innovation Games: Creating Breakthrough Products Through Collaborative Play Luke Hohmann
- 10. 4th Prod.Active Meetup: Innovattion Games - Product BoxIasonas Antonopoulos Innovation Games* (4/4) From: Innovation Games: Creating Breakthrough Products Through Collaborative Play Luke Hohmann *From: Innovation Games: Creating Breakthrough Products Through Collaborative Play Luke Hohmann
- 11. Product Box Game Identify the most exciting features 4th Prod.Active Meetup Iasonas Antonopoulos
- 12. 4th Prod.Active Meetup: Innovattion Games - Product BoxIasonas Antonopoulos @ a glance Product Box Product Box: let’s you leverage your customer’s collective consumer experience let’s you discover how your customers/users think/prioritize features gives you an idea of what your customer/users want to “hear” from your product/service Product box in Agile is used for release planning based on what customers/users believe that is more important can be used to further produce user stories
- 13. 4th Prod.Active Meetup: Innovattion Games - Product BoxIasonas Antonopoulos How it is played Product Box 1. Participants are divided into multiple teams 2. Participants create a product box of the product/service that they will want to buy and not just any box but a box that “represents” that product 3. Each team is given a blank chart paper wrapped box and stationary and is asked to efficiently utilize the box outer surface to sell/market a produce/service they are currently developing/ planning to develop/ using /or will use 4. Time-box the product box creation/decoration activity to 20-40 min (tip: the lesser the time, the faster the brain imagines!!) 5. Once all teams are finished product boxes are ready, one representative markets/tries to sell the product to the audience (rest of the teams) by explaining all that is illustrated on the box. 6. Once all product box demonstrations are finished, all participants vote for the best product box excluding their own product box. 7. The Product box with the maximum votes wins!!
- 14. 4th Prod.Active Meetup: Innovattion Games - Product BoxIasonas Antonopoulos Product Box Preparing for the game Product Box needs finding the right customers preparing tables ensuring that all material is present preparing the observation sheets
- 15. 4th Prod.Active Meetup: Innovattion Games - Product BoxIasonas Antonopoulos Product Box Roles & Material The roles facilitator(s): Explains the game, set the rules, helps teams, keeps time Product Box players: customers/users (in groups of max three people) Observer(s): observes and records reactions of other teams, during the Product Boxes presentations; post processes the data
- 16. 4th Prod.Active Meetup: Innovattion Games - Product BoxIasonas Antonopoulos Product Box Material The material One blank bright white product box for each participating team Colored markers, crayons, pencils, pens, glitter glue, stickers (stars or words or images, like "New" or "Exciting"). Check out www.innovationgames.com for ideas Plain white and colored paper for each table Two or three sample boxes for each table
- 17. 4th Prod.Active Meetup: Innovattion Games - Product BoxIasonas Antonopoulos Why it works Product Box Product Box helps customers/users to deep dive into their needs and express them while trying to form/sell/market their Product Box provides valuable and revealing observations from customer interactions (remember they’re trying to sell to you and all other customers) helps product teams since customer focus on benefits not features (even if feature is written, marketing and sales will be beneficial) limited printing space and forces feature selection prioritization on a must have basis What is necessary to succeed speed, open mindedness collaborative work (if teams want to form on their own let them) for products targeting international markets, it should be played those countries to capture the different cultures
- 18. 4th Prod.Active Meetup: Innovattion Games - Product BoxIasonas Antonopoulos Processing results (1/2) Product Box 1st step process: Map data to primary product categories Features: Statements related to a feature Benefits: Statements related to a benefit Labels or slogans: messages, statements, titles, quotes, phrases preparing the observation sheets 2nd step process: Map data to secondary product categories Recognition: something outstanding about the product Adoption: how wide spread the product is used or desired (review to understand if this is the right segment) Community: user channels such as websites, blogs, conferences, etc (review to understand if you have an infrastructure that allows your users to love your product)t
- 19. 4th Prod.Active Meetup: Innovattion Games - Product BoxIasonas Antonopoulos Processing results (2/2) Product Box 2nd step process: Map data to secondary product categories User experience: How easy/practical/fun/sexy is the interaction of users with your product (review to understand how the user experience with your product is perceived – especially in relation to other products) Support: Support related comments – Review to understand importance Technology: Comments on your technology (cool, advanced, etc) - Review to understand it’s value in current market Price: Comments on specific price (discount, basic, deluxe, etc) – Review to understand your customers’ perception on price Value: Comments on perceived value – Review to ensure that your perception and your customers’ perception align 3d step process: Assess if your current product matches the idealized product your users have described
- 20. 4th Prod.Active Meetup: Innovattion Games - Product BoxIasonas Antonopoulos Agile UX Example Product Box
- 21. 4th Prod.Active Meetup: Innovattion Games - Product BoxIasonas Antonopoulos Game Example Product Box
- 22. 4th Prod.Active Meetup: Innovattion Games - Product BoxIasonas Antonopoulos Learn from the “Masters” Product Box Examples of » Features » Taglines » Security issues » Payments » Benefits » Value » Need/Insight » Reasons to believe » Acknowledgements » Associations/Certifications » Technology » The brand » The company » Cases
- 23. 4th Prod.Active Meetup: Innovattion Games - Product BoxIasonas Antonopoulos References » Innovation Games: Creating Breakthrough Products Through Collaborative Play by Luke Hohmann » http://www.innovationgames.com Agile » https://karannangru.wordpress.com/2012/08/29/product-box-worthy-agile-planning- innovation-game/
- 24. 4th Prod.Active Meetup: Innovattion Games - Product BoxIasonas Antonopoulos Let’s play the game gr.linkedin.com/in/iasonasantonopoulos e: [email protected]