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Innovation needs Waste!


     Dirk Lässig

http://blog.laessig.com


 Pierluigi Pugliese
ConneX o
     X
http://blog.connexxo.com
Right for
                      your customer
 Innovative



Are you building the right product?
What comes before Agility?
How to get
the right
ideas?




                 How to choose
                 the best feature set?
The
         Concept         “Waterfally”
                          Business
                   Requirements




                           Implementation




We’re agile!=>

                                            4
• What is
  Design Thinking
• Its Body of Knowledge
• Practical Brainstorming




What we’ll see…
Design Thinking

                Fills Gap:
Is a Body of                    Includes
                Business
Knowledge                     Brainstorming
                  vs. IT




                Promotes       NOT about
 Fits well
               Creativity &     Project
 with Agile
               Innovation      Execution


                                           6
Who influences a solution?
In design thinking solutions
 are driven by user needs.


                                   viable
                                              Business
                   desirable                 Stakeholder

    User                          feasible



                                              Engineer
                       The solution space
Learn to Create and Select
                      Waste!




                                         Fe
                                         ed
  Create choices          Make choices




                                          ba
                                              ck
                                              Prototype
          Divergent     Convergent            and Learn
           thinking      thinking




Iterate
Innovation Needs
        Waste
Remove waste =
remove the opportunity
for Innovation




          Learning and gaining
          information should not
          be seen as waste
Design Thinking Culture
Interdisciplinary Team
                         11
Iterative & Timeboxed
                   12
Encourage
Experiments




              13
Collective Ownership of Ideas
                                14
Reframe Failures




              15
Be Empathic

         16
Be Inspired
              17
Involve real users




                     18
•   Generate variations
 •   All ideas are equal
 •   Feedback & Select
 •   Probe, Sense,
     Respond




Ideate
Innovation               Divergent
   Games                  Thinking



Mindmaps


              Brainstorming
                               ...
6-3-5
         Bob     Alice    Mary   John   Andrew   Lisa


Idea 1   ...      ...      ...    ...     ...     ...



Idea 2   ...      ...      ...    ...     ...



Idea 3   ...      ...      ...



6 People
3 Ideas each
5 Minutes each
                                                        21
Morphological Boxes
Our company party...

 Location     To Eat         Music       Games   ...
Restaurant
             Vegetarian   Alice’s Band    ...    ...
“The Lake”
  John’s                  Pre-recorded
               Thai                       ...    ...
  house                      music
                           Alf’s Jazz
 Golf Club       ...                      ...    ...
                            Quintet

    ...          ...           ...        ...    ...

    ...          ...           ...        ...    ...




                                                       22
Disney Strategy

            1. Dreamer




                  2. Implementer
3. Criticiser                 23
Convergent
 Thinking
Prototyping
Feasibility
              Select Criteria


              Time to Market
     Cost




Viability
                  Desirability
Convergence Tools




Strengthen
Good Ideas
                      Reframing


               Inclusive Principles
Design Thinking



How will you use it?
Dirk Lässig

http://blog.laessig.com


 Pierluigi Pugliese
ConneX o
     X
http://blog.connexxo.com
Essential Bibliography
 •   Kaner, Sam et al. - “Facilitator’s Guide to
     Participatory Decision-Making”
 •   Malik, Fredmund - „Strategie des Managements
     komplexer Systeme“
 •   http://designthinking.ideo.com
 •   Gray, Dave et al. - “Gamestorming: A Playbook
     for Innovators, Rulebreakers, and
     Changemakers”
 •   Hohmann, Luke - “Innovation Games: Creating
     Breakthrough Products Through Collaborative
     Play”

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Innovation needs waste - XP Days Germany 2011